Thanks, Drew! Once I get a book cover, everyone (whether they like it or not) will be hearing more from me about the book.

Our study adds to the literature challenging the idea that Latinxs rally around shared identity when targeted. Many, especially conservatives, prioritize party & ideology over group appeals. As Latinx political engagement grows, co-ethnic attacks may matter less. n/5 (end)

Even ambivalent GOP Latinxs didn’t shift when told about Trump’s anti-Latinx rhetoric or harmful COVID policies impacting the Latinx community. Support stayed firm among these Latinx respondents. n/4

Reminders didn’t shift Latinx Trump voters. Our experiment shows partisanship drives support. These voters were more conservative, anti-immigrant, & optimistic about the future. Only ambivalent Dems moved off the sidelines to Biden, suggesting group-based appeals still move some, but not all. n/3

30% of Latinxs backed Trump in 2020, consistent with past GOP support. But his anti-Latinx rhetoric & policies were unusually harsh compared to past GOP candidates. We tested whether Latinx Trump supporters would rethink their vote preferences when reminded of this. They did not. n/2