Rob Percival
@rob-percival.bsky.social
Author of 'The Meat Paradox'. Head of Food Policy at the Soil Association https://www.soilassociation.org/. Agroecology, Food Systems, Sustainable Diets. Views my own. http://linktr.ee/rob_percival_
My @thesoilassociation.bsky.social comment on the extension of the Soft Drinks Industry Levy -
(TDLR: we need to talk about sweeteners...)
(TDLR: we need to talk about sweeteners...)
November 25, 2025 at 6:19 PM
My @thesoilassociation.bsky.social comment on the extension of the Soft Drinks Industry Levy -
(TDLR: we need to talk about sweeteners...)
(TDLR: we need to talk about sweeteners...)
this shit being re-tweeted by the shadow energy secretary ffs
October 28, 2025 at 3:18 PM
this shit being re-tweeted by the shadow energy secretary ffs
every minute spent fretting over this petty inconsequential crap is time that could (and should) have been spent confronting the dire ethical and ecological failings of industrial meat production, by the way
October 8, 2025 at 3:00 PM
every minute spent fretting over this petty inconsequential crap is time that could (and should) have been spent confronting the dire ethical and ecological failings of industrial meat production, by the way
Sure, here's what I wrote.
August 22, 2025 at 12:13 PM
Sure, here's what I wrote.
breakfast is served (but don't worry, they're sugar free) - thanks Gov!
May 21, 2025 at 8:46 AM
breakfast is served (but don't worry, they're sugar free) - thanks Gov!
Agroecology is not just a way of farming - it's also a social movement and site of political struggle, working to dismantle systems of oppression and exploitation, promoting the autonomy of producers. Spot on from Landworkers' Alliance 👇
landworkersalliance.org.uk/rerootingagr...
landworkersalliance.org.uk/rerootingagr...
February 17, 2025 at 7:03 PM
Agroecology is not just a way of farming - it's also a social movement and site of political struggle, working to dismantle systems of oppression and exploitation, promoting the autonomy of producers. Spot on from Landworkers' Alliance 👇
landworkersalliance.org.uk/rerootingagr...
landworkersalliance.org.uk/rerootingagr...
Speaking of Gaia, I highly recommend these books as a character study.
January 21, 2025 at 5:02 PM
Speaking of Gaia, I highly recommend these books as a character study.
If you're at the Oxford Farming Conf this week, check out our session on Ecocide Law and Agroecology. Will also be livestreamed. 👇
January 6, 2025 at 5:06 PM
If you're at the Oxford Farming Conf this week, check out our session on Ecocide Law and Agroecology. Will also be livestreamed. 👇
Cameron, the man responsible for the reckless gamble on Brexit, is of course every farmer's hero.
November 19, 2024 at 1:46 PM
Cameron, the man responsible for the reckless gamble on Brexit, is of course every farmer's hero.
with friends like these...
November 19, 2024 at 1:40 PM
with friends like these...
Yes, Big Meat is out in force at COP29, eager to spin the science, protect their profits, and entrench their morally bankrupt and ecologically harmful production paradigm.
This new report from @ChangingMarkets exposes their influence over climate policy. 👇
changingmarkets.org/report/big-e...
This new report from @ChangingMarkets exposes their influence over climate policy. 👇
changingmarkets.org/report/big-e...
November 14, 2024 at 7:12 AM
Yes, Big Meat is out in force at COP29, eager to spin the science, protect their profits, and entrench their morally bankrupt and ecologically harmful production paradigm.
This new report from @ChangingMarkets exposes their influence over climate policy. 👇
changingmarkets.org/report/big-e...
This new report from @ChangingMarkets exposes their influence over climate policy. 👇
changingmarkets.org/report/big-e...
"Dangerous Liaisons: how conflicts of interest undermine public health" - UK folk check out this public event on food, pharma, alcohol and tobacco. Wed 20th November at 6pm in London, hosted by WHO and the British Medical Journal.
www.rcp.ac.uk/events-and-e...
www.rcp.ac.uk/events-and-e...
November 13, 2024 at 7:51 PM
"Dangerous Liaisons: how conflicts of interest undermine public health" - UK folk check out this public event on food, pharma, alcohol and tobacco. Wed 20th November at 6pm in London, hosted by WHO and the British Medical Journal.
www.rcp.ac.uk/events-and-e...
www.rcp.ac.uk/events-and-e...
Fascinating how FAO is now publishing meat industry propaganda - this is a new 'activity for book for kids' on livestock and climate change, but NO mention of shifting diets to less meat, and NO mention of the welfare farms of industrial farming. WTF!?
openknowledge.fao.org/server/api/c...
openknowledge.fao.org/server/api/c...
November 11, 2024 at 6:51 PM
Fascinating how FAO is now publishing meat industry propaganda - this is a new 'activity for book for kids' on livestock and climate change, but NO mention of shifting diets to less meat, and NO mention of the welfare farms of industrial farming. WTF!?
openknowledge.fao.org/server/api/c...
openknowledge.fao.org/server/api/c...