I think I still prefer the death by messages than death by email. I feel like my inbox is where things go to sit and my chat I can keep relatively up-to-date!

Mostly just transitioning some things from batch campaigns to nurture series because at some point they stopped being batch campaigns and became regular things. You know... the best kind of technical debt is the one you create yourself because there was no way you could have known at the time. 😅

We don't do BFCM, so I spent some time on normal newsletters and one-off emails to tiny audiences in addition to trying to make some automations better. What about you?

Very interested to see how this impacts email marketing. On one hand, I think this will reinforce best practices for content. On the other, it is going to force content writers into certain writing styles to get the best summaries — just like what has happened on web with SEO.

For the record, I want things to work when forwarded too. But the reality of my work situation is I am producing at such volume that I cannot make everything bulletproof and must rely on tools in my workflow to reach the acceptable level of quality.

☹️

I’m in South Kitsap and we’ve somehow managed to avoid all the power outages. I was kind of looking forward to some forced-reading and blanket-using, but it never happened!

Do you have a decent restoration timeline at least?

Landlords, insurance, and large employers impress me more when they remember that people have emotions. I feel like personal impact should be priority #1 in a lot of interactions.