Renée de Jong
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reneedejong.bsky.social
Renée de Jong
@reneedejong.bsky.social
#GlobalHealth #PlanetaryHealth #GenderEquity | Views, optimism and idealism are my own
3. Evoke empathy, not sympathy: there is no “us” and “them”, we are all human with hopes and dreams.
4. Address your own audience directly: These are the people who can help spread the message.

Examples and the full explanations are available here (in Dutch): lnkd.in/ep2ipUJR
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February 28, 2025 at 9:27 AM
Four key principles:
1. Say what you are in favor of vs. what you are against: focus on the outcomes and what that future will look like, not just the policy.
Four key principles:
2. Call out those responsible for the problem: acknowledge who is accountable.
February 28, 2025 at 9:27 AM
The article explains why some messages are so powerful in evoking action, while others are ignored despite sound technical arguments. I hope these lessons are helpful for anyone else trying to improve Global Health and promote the uptake of evidence-based policies and investments:
February 28, 2025 at 9:27 AM