James
@realicity.bsky.social
Digital Marketing since 1999. Partner at WebRanking. Founder at MnSEARCH. PPCchat Supporter. Husband & Father. Doing dope stuff in Aventine with a bunch of hooligans.
Reposted by James
MeasureU invited me to talk about AI-driven SEO workflows. So I did - the audience was great, and I had virtual snacks. Here are the slides, the workflow Markdown, and some other somewhat-random links. ianlurie.me/ai-seo-workf...
December 4, 2025 at 6:02 PM
MeasureU invited me to talk about AI-driven SEO workflows. So I did - the audience was great, and I had virtual snacks. Here are the slides, the workflow Markdown, and some other somewhat-random links. ianlurie.me/ai-seo-workf...
Can you use Ai to create Image Alt Text for Tens of Thousands of Images?
Yes. Yes you can. And @ianlurie.bsky.social will show you how.
www.ianlurie.com/digital-mark...
Yes. Yes you can. And @ianlurie.bsky.social will show you how.
www.ianlurie.com/digital-mark...
Using AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here's how.
www.ianlurie.com
December 2, 2025 at 5:07 PM
Can you use Ai to create Image Alt Text for Tens of Thousands of Images?
Yes. Yes you can. And @ianlurie.bsky.social will show you how.
www.ianlurie.com/digital-mark...
Yes. Yes you can. And @ianlurie.bsky.social will show you how.
www.ianlurie.com/digital-mark...
Reposted by James
@not-a-robot.com just launched an AI Transparency page. You can learn about the system prompts for each of the major AIs and win your next argument with know-it-all family members. not-a-robot.com/ai-transpare...
When AI transparency is not given, it must be taken.
We deserve AI transparency. This is a collection of summaries based on AI Prompt Leak Repo created by Gemini 2.5 Pro. Each doc gives you a summary of assertions and functionalities for the model, al...
not-a-robot.com
October 24, 2025 at 4:55 PM
@not-a-robot.com just launched an AI Transparency page. You can learn about the system prompts for each of the major AIs and win your next argument with know-it-all family members. not-a-robot.com/ai-transpare...
Reposted by James
All I want for my birthday is to hit 2K signups for my salty rants. I promise to bring receipts 🎂🥺
moz.com/webinars/dar...
moz.com/webinars/dar...
The Practical Marketer Webinar - SEO Hot Topics for 2025
Join Chima Mmeje and guest Jamie Indigo for a Hallowen special edition where we'll go behind the scenes to uncover the dark side of AI SEOs need to know about and how to use the AI search index to opt...
moz.com
October 20, 2025 at 3:44 PM
All I want for my birthday is to hit 2K signups for my salty rants. I promise to bring receipts 🎂🥺
moz.com/webinars/dar...
moz.com/webinars/dar...
Reposted by James
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
How to: Audit existing content using ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...
www.ianlurie.com
October 14, 2025 at 7:38 PM
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
Huge post from @ianlurie.bsky.social
How to Audit content using ScreamingFrog and AI
www.ianlurie.com/content/audi...
How to Audit content using ScreamingFrog and AI
www.ianlurie.com/content/audi...
How to: Audit existing content using ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...
www.ianlurie.com
October 14, 2025 at 6:48 PM
Huge post from @ianlurie.bsky.social
How to Audit content using ScreamingFrog and AI
www.ianlurie.com/content/audi...
How to Audit content using ScreamingFrog and AI
www.ianlurie.com/content/audi...
I would NEVER contemplate such a thing
Never underestimate my ability to be snarky *and* right
moz.com/webinars/dar...
moz.com/webinars/dar...
The Practical Marketer Webinar - SEO Hot Topics for 2025
Join Chima Mmeje and guest Jamie Indigo for a Hallowen special edition where we'll go behind the scenes to uncover the dark side of AI SEOs need to know about and how to use the AI search index to opt...
moz.com
October 3, 2025 at 11:20 PM
I would NEVER contemplate such a thing
Reposted by James
Excited to share that I will be joining that awesome speaker lineup later this month at State of Search!
I've also been told that using code SOS25 when purchasing a ticket can get you 25% off
www.stateofsearch.org/speakers/
I've also been told that using code SOS25 when purchasing a ticket can get you 25% off
www.stateofsearch.org/speakers/
Annual Conference Speakers - State Of Search - Digital Marketing Community
2025 KEYNOTE Speakers 2025 Conference Speakers Conference Sponsors Past Speakers
www.stateofsearch.org
October 3, 2025 at 8:08 PM
Excited to share that I will be joining that awesome speaker lineup later this month at State of Search!
I've also been told that using code SOS25 when purchasing a ticket can get you 25% off
www.stateofsearch.org/speakers/
I've also been told that using code SOS25 when purchasing a ticket can get you 25% off
www.stateofsearch.org/speakers/
Reposted by James
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
www.advancedwebranking.com
September 22, 2025 at 5:15 PM
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
Great study from Brad Geddes and his team at Adalysis on Google Ads Match Type performance. Dig in and take notes 🗒️ ✍
adalysis.com/blog/the-com...
adalysis.com/blog/the-com...
The complete match types data study - Adalysis
We're analyzed thousands of campaigns to show which match types work best for every Google Ads bid method. Get the details now.
adalysis.com
September 17, 2025 at 5:46 PM
Great study from Brad Geddes and his team at Adalysis on Google Ads Match Type performance. Dig in and take notes 🗒️ ✍
adalysis.com/blog/the-com...
adalysis.com/blog/the-com...
Reposted by James
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
www.seoforlunch.com
August 27, 2025 at 3:30 PM
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Slightly diminish a historical website:
The Earlier Machine
The Earlier Machine
Slightly diminish a historical website:
WarmBot
WarmBot
Slightly diminish an historical website:
GeoVillages
GeoVillages
August 20, 2025 at 12:14 AM
Slightly diminish a historical website:
The Earlier Machine
The Earlier Machine
Reposted by James
The agenda is live! I can't wait to hear this lineup talk about:
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
August 19, 2025 at 4:28 PM
The agenda is live! I can't wait to hear this lineup talk about:
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
- How to authentically market on Reddit
- How to think about blogging in the AI era
- Building authority with a unique brand voice
- More that won't fit in this character count!
Get your ticket: www.brandauthority.club/authorityfest
Reposted by James
"Building resilience isn’t a destination. It’s an ongoing journey. Every rejection becomes data, every disappointment becomes a chance to strengthen our emotional muscles."
www.digital-eat.com/articles-how...
www.digital-eat.com/articles-how...
How To Build Resilience As A Digital Marketer - Articles Specialist | Digital E-A-T's
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!
www.digital-eat.com
August 14, 2025 at 4:44 PM
"Building resilience isn’t a destination. It’s an ongoing journey. Every rejection becomes data, every disappointment becomes a chance to strengthen our emotional muscles."
www.digital-eat.com/articles-how...
www.digital-eat.com/articles-how...
Reposted by James
Did I mention I'm running my first-ever event?
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
Authority Fest | Brand Authority Club
A virtual marketing event exploring how top brands build authority, earn trust, and drive growth—featuring speakers from CBS News, Realtor.com, SurveyMonkey, and more.
www.brandauthority.club
July 28, 2025 at 7:27 PM
Did I mention I'm running my first-ever event?
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now.
Use code EARLY by Wednesday to get a ticket for only $25!
www.brandauthority.club/authorityfest
Reposted by James
Aggregate Google Search Console data for 40 sites. The Great Decoupling, folks. Time to become marketers again.
July 21, 2025 at 7:28 PM
Aggregate Google Search Console data for 40 sites. The Great Decoupling, folks. Time to become marketers again.
👀
The first confirmed speaker for SEPT25'25 #seocharity conference
@not-a-robot.com
@fajela.bsky.social
www.seocharity.com/upcoming-con...
@not-a-robot.com
@fajela.bsky.social
www.seocharity.com/upcoming-con...
June 30, 2025 at 7:03 PM
👀
Reposted by James
AI Search Is Changing the Rules—Is Your Credit Union Ready?
SEO still matters
Content depth counts
Authority is everything
#CreditUnionMarketing #AIsearch #SEOtips #FinancialMarketing
www.webranking.com/blog/is-your...
SEO still matters
Content depth counts
Authority is everything
#CreditUnionMarketing #AIsearch #SEOtips #FinancialMarketing
www.webranking.com/blog/is-your...
How Credit Unions Can Stay Visible in AI Search: SEO, Authority & Content Strategy
AI search is reshaping how members find financial services. Learn how your credit union can stay visible with content strategy, SEO, and domain authority insights tailored for this new search landscap...
www.webranking.com
June 11, 2025 at 8:27 PM
AI Search Is Changing the Rules—Is Your Credit Union Ready?
SEO still matters
Content depth counts
Authority is everything
#CreditUnionMarketing #AIsearch #SEOtips #FinancialMarketing
www.webranking.com/blog/is-your...
SEO still matters
Content depth counts
Authority is everything
#CreditUnionMarketing #AIsearch #SEOtips #FinancialMarketing
www.webranking.com/blog/is-your...
Reposted by James
In a clever bit of Reputation Management, Neil Patel wants to tell you about the time he was sued... in 2011
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
What Is Neil Hiding? Bankrupt FTX Sues Neil Patel for $55 Million
Neil Patel has been accused of misdeeds multiple times in the digital marketing world over the years. Even by those standards, the most recent one is
zyppy.com
June 3, 2025 at 6:59 PM
In a clever bit of Reputation Management, Neil Patel wants to tell you about the time he was sued... in 2011
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
Interesting AIO for an info search I did on a Google Ads feature. They localized the Example in this response to the city where I'm at.
Anyone ever seen this before?
cc @whitespark.ca @mikeblumenthal.bsky.social
Anyone ever seen this before?
cc @whitespark.ca @mikeblumenthal.bsky.social
June 2, 2025 at 9:37 PM
Interesting AIO for an info search I did on a Google Ads feature. They localized the Example in this response to the city where I'm at.
Anyone ever seen this before?
cc @whitespark.ca @mikeblumenthal.bsky.social
Anyone ever seen this before?
cc @whitespark.ca @mikeblumenthal.bsky.social
Reposted by James
One of my most important posts ever: SEO isn’t dead. But the search pipeline has changed. You don’t need to rank; you need to be retrieved, fused, and reasoned over by GenAI systems. This is the new stack.
Tactical guide + visuals + what to do next: duaneforresterdecodes.substack.com/p/search-wit...
Tactical guide + visuals + what to do next: duaneforresterdecodes.substack.com/p/search-wit...
Search Without a Webpage
How Vector DBs, Embeddings, and RRF Are Changing the Stack
duaneforresterdecodes.substack.com
May 21, 2025 at 10:02 PM
One of my most important posts ever: SEO isn’t dead. But the search pipeline has changed. You don’t need to rank; you need to be retrieved, fused, and reasoned over by GenAI systems. This is the new stack.
Tactical guide + visuals + what to do next: duaneforresterdecodes.substack.com/p/search-wit...
Tactical guide + visuals + what to do next: duaneforresterdecodes.substack.com/p/search-wit...
I guess he had to give it up 🤷♂️
Wow: after 15 years, YouTube has taken down the original 'Rick Roll' video due to a "licensing issue," likely due to the acquisition of Astley's record lable.
The metadata remains, but if you click through it goes to 'video not found':
www.youtube.com/watch?v=dQw4...
The metadata remains, but if you click through it goes to 'video not found':
www.youtube.com/watch?v=dQw4...
Rick Astley - Never Gonna Give You Up (Official Music Video)
YouTube video by Rick Astley
www.youtube.com
May 19, 2025 at 11:15 PM
I guess he had to give it up 🤷♂️