We hope these pieces of advice were helpful to you, and feel free to DM if you have interrogations on specific cases.

Of course, bundles will also flow into the grey market. So do them carefully, depending on your studio situation (sometimes, it's hard to refuse more money at a given time but please note that it might hurt you even more in the long tail).

Some influencers request keys from Woovit, Lurkit, and Keymailers to resell them. We recommend you to ban the keys that were not redeemed regularly and stop distributing them after some time. Same for keys you sent to press or influencers.

For each request, check if it's not a scam: - Look at the last video. Is there any information about the channel (gimmick, name...)? A lot of channels use the same videos, same comments. There is no personality at all - Check the public email to see if it's the same as the email

When it's comes to influencers' or curators' requests, please note that they could resell the keys too. We advise you in that case to give keys only if you know them or are reaching out to them yourself.

For each shop, you should monitor keys amount per package they sell. The shop doesn't have a Turkish-facing website but sells 50% of Turkish keys? It doesn't have any anti-fraud/grey market security, so you should stop selling there!

We strongly recommend you using the following split: China - RU/CIS - SEA - EU - LATAM - Turkey - ROW and send the relevant key packages after discussing the selling regions with the stores you want to sell on.

Supposing that you are willing to sell your keys on third-party stores, you can ask Steam to create a few Steam packages locked per country. These packages can be geo-blocked to specific countries or world regions.

We advise you to buy keys regularly (not at the same time, you should wait a few weeks between each purchase) to check where the keys are coming from.

To check how much the grey market is hitting your game, go here: allkeyshop.com/blog/ and search for your title. If there are a lot of offers with huge discounts, you can assume that you have a grey market issue.

G2A or Kinguin are the most famous grey marketplaces. Here are some advice to limit the impact of the grey market on your games (it's tough to avoid it completely).