Ryan K. Rigney
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pushtotalk.gg
Ryan K. Rigney
@pushtotalk.gg
• Marketing guy on a16z speedrun
• Prev: Omega Strikers, Apex Legends, PUBG, League of Legends
• I write a weekly newsletter about the art and biz of games: https://pushtotalk.gg
Obsessed with this Norwegian game Northern Journey. Very strange Half-Life style 1st person adventure. Someone in the Steam reviews said “it’s like a Viking took shrooms and suddenly understood how to make an N64 game.”
July 25, 2025 at 4:05 PM
Idk if Nintendo's discovery features are bad on purpose but... the incentives are misaligned.

Over half of games sold on Switch are 1st party... where Nintendo gets 100% revenue vs. the usual 30% take.

Their POV: If they promote other games, they risk selling fewer copies of their own titles.
May 28, 2025 at 6:27 PM
I have no idea why the Kepler Interactive people are playing so coy about the budget for Expedition 33, but this quote makes me more likely to believe the rumor I heard, which was that it was between $5m–$10m.

If true, that'd be incredible, and Kepler/Sandfall ought to share more on their process.
May 27, 2025 at 3:37 PM
my story's in the tier 1 slot on @polygon.com !!!
April 5, 2025 at 4:17 PM
My latest is in the lead story slot on Polygon. I asked four successful indie devs how and where they found their first 1,000 players.

Lot of useful marketing tips in this one (link in comments)
January 12, 2025 at 7:58 PM
got endorsed by my favorite gaming podcast (am screaming, crying, etc)
January 11, 2025 at 4:38 AM
It's hard to articulate a clear vision for a new video game, but one helpful exercise is to make a publisher pitch deck.

In my newsletter this week is the pitch deck for Mars First Logistics, one of the first games to get funded by @outersloth.com. Thanks @ianmaclarty.com for sharing!
November 22, 2024 at 6:47 PM
Today's my birthday + I started a new job that I'm in love with.

Also: @polygon.com republished my essay/interview with @laitue.bsky.social, @ghostcrawler.bsky.social, and Chad Grenier (former game director on Apex Legends).

LET'S GOOOOOO
November 21, 2024 at 8:30 PM