Point-To-Point Marketing
@ptpmarketing.bsky.social
Leading company for audience generation strategies serving the broadcast, podcast, network, and live event industries | #social #digital #directmail #atwork #marketing
November Sees Fewest 2025 Show Launches Amid Record Activity Across Podcasting. buff.ly/01u5vtd
December 8, 2025 at 3:04 PM
November Sees Fewest 2025 Show Launches Amid Record Activity Across Podcasting. buff.ly/01u5vtd
Scott McCarthy Joins SealX as Chief Executive buff.ly/fHXkwTV
December 3, 2025 at 1:45 PM
Scott McCarthy Joins SealX as Chief Executive buff.ly/fHXkwTV
Leaders know that real progress isn’t powered by a date on a calendar — it’s powered by strategic focus. Read “Embrace a Resolution Revolt to Enhance Strategic Focus,” the latest PTP Perspective article. buff.ly/GuKujTW
December 1, 2025 at 2:05 PM
Leaders know that real progress isn’t powered by a date on a calendar — it’s powered by strategic focus. Read “Embrace a Resolution Revolt to Enhance Strategic Focus,” the latest PTP Perspective article. buff.ly/GuKujTW
Meet The Leaders presented by PTP: Tina Thornton, EVP, Creative Studio and Marketing ESPN. Her rise at the network along with what went into marketing the new ESPN DTC. buff.ly/naxAMdQ
November 20, 2025 at 3:41 PM
Meet The Leaders presented by PTP: Tina Thornton, EVP, Creative Studio and Marketing ESPN. Her rise at the network along with what went into marketing the new ESPN DTC. buff.ly/naxAMdQ
Podcast advertising continues to surge, but there is still tremendous upside for radio to reclaim and expand its share of the ad dollars. Read the latest PTP Perspective article. buff.ly/RYBb6jY
November 13, 2025 at 7:01 PM
Podcast advertising continues to surge, but there is still tremendous upside for radio to reclaim and expand its share of the ad dollars. Read the latest PTP Perspective article. buff.ly/RYBb6jY
PodcastOne Reports Record Quarter As Network Expands To 210 Shows. buff.ly/EpWHPmb
November 12, 2025 at 4:22 PM
PodcastOne Reports Record Quarter As Network Expands To 210 Shows. buff.ly/EpWHPmb
YouTube Tops Engagement, Instagram Leads Interactions For Podcasters. buff.ly/D49f3wM
November 11, 2025 at 2:22 PM
YouTube Tops Engagement, Instagram Leads Interactions For Podcasters. buff.ly/D49f3wM
Keith Cunningham's first installment of 'The Industry According To' from Barrett Media features Radio Hall of Famer Mike McVay. buff.ly/1sG0tZy
November 4, 2025 at 2:27 PM
Keith Cunningham's first installment of 'The Industry According To' from Barrett Media features Radio Hall of Famer Mike McVay. buff.ly/1sG0tZy
Bluesky Reaches 40M Users — So Should Your Brand Be on It? buff.ly/li3xeba
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 3, 2025 at 2:26 PM
Bluesky Reaches 40M Users — So Should Your Brand Be on It? buff.ly/li3xeba
Meet The Leaders, presented by Point-To-Point Marketing: Tom Poleman, Chief Programming Officer & President, National Programming Group, iHeartMedia buff.ly/wgpIyGU
Meet The Leaders: Tom Poleman, Chief Programming Officer & President, National Programming Group, iHeartMedia
Tom Poleman of iHeartMedia discusses his rise to leading programming operations for iHeartRadio's nationwide operation of brands and talent
barrettmedia.com
October 31, 2025 at 5:02 PM
Meet The Leaders, presented by Point-To-Point Marketing: Tom Poleman, Chief Programming Officer & President, National Programming Group, iHeartMedia buff.ly/wgpIyGU
Charlamagne & iHeart Mark 5 Years of ‘The Black Effect’. A half-decade of empowering Black voices, inspiring listeners, and shaping culture buff.ly/9aJUAo1
October 20, 2025 at 4:17 PM
Charlamagne & iHeart Mark 5 Years of ‘The Black Effect’. A half-decade of empowering Black voices, inspiring listeners, and shaping culture buff.ly/9aJUAo1
Read the latest PTP Perspective article to learn how September 2025 was a vivid reminder of why Point-To-Point Marketing is so optimistic about radio’s future.
Radio’s Bright Future: From New York to Las Vegas to Cincinnati
Radio is thriving in new and innovative ways.
buff.ly
October 3, 2025 at 11:30 AM
Read the latest PTP Perspective article to learn how September 2025 was a vivid reminder of why Point-To-Point Marketing is so optimistic about radio’s future.
OpenAI is staffing up to turn ChatGPT into an ad platform. If the ad manager launches with effective tools, it’s massive reach and use will warrant very early testing. buff.ly/91yZicA
October 1, 2025 at 2:26 PM
OpenAI is staffing up to turn ChatGPT into an ad platform. If the ad manager launches with effective tools, it’s massive reach and use will warrant very early testing. buff.ly/91yZicA
The Podcast Study: Listeners Eager To Try New Podcasts, But First Impressions Make Or Break. buff.ly/0lVaQpA
September 29, 2025 at 1:16 PM
The Podcast Study: Listeners Eager To Try New Podcasts, But First Impressions Make Or Break. buff.ly/0lVaQpA
The second webinar of The Podcast Study takes a look at how audiences discover new shows, what motivates trial, and how curiosity becomes loyalty. Register for Webinar 2 today at ThePodcastStudy.com buff.ly/R9yBKm2
September 25, 2025 at 1:07 PM
The second webinar of The Podcast Study takes a look at how audiences discover new shows, what motivates trial, and how curiosity becomes loyalty. Register for Webinar 2 today at ThePodcastStudy.com buff.ly/R9yBKm2
This Weekend’s iHeartRadio Music Festival To Air Nationwide. buff.ly/zdSL13A
September 19, 2025 at 1:54 PM
This Weekend’s iHeartRadio Music Festival To Air Nationwide. buff.ly/zdSL13A
Podcasts Grow Fast — Sloppy Shows Lose Fans: Study says momentum behind podcasting shows no sign of slowing — and highlights the opportunities and pitfalls of video in the medium. Register for our next free webinar at www.thepodcaststudy.com. buff.ly/M1fqqQy
September 16, 2025 at 3:17 PM
Podcasts Grow Fast — Sloppy Shows Lose Fans: Study says momentum behind podcasting shows no sign of slowing — and highlights the opportunities and pitfalls of video in the medium. Register for our next free webinar at www.thepodcaststudy.com. buff.ly/M1fqqQy
📢 The Podcast Study: Growth is about more than research. It is about building a strategy that works. 📈
📌 Read a preview of webinar one this Thursday Sep. 11: bit.ly/PodcastStudy_Webinar1Preview
✅ Register for all three webinars: www.thepodcaststudy.com
📌 Read a preview of webinar one this Thursday Sep. 11: bit.ly/PodcastStudy_Webinar1Preview
✅ Register for all three webinars: www.thepodcaststudy.com
September 8, 2025 at 8:59 PM
📢 The Podcast Study: Growth is about more than research. It is about building a strategy that works. 📈
📌 Read a preview of webinar one this Thursday Sep. 11: bit.ly/PodcastStudy_Webinar1Preview
✅ Register for all three webinars: www.thepodcaststudy.com
📌 Read a preview of webinar one this Thursday Sep. 11: bit.ly/PodcastStudy_Webinar1Preview
✅ Register for all three webinars: www.thepodcaststudy.com
Audacy: Sports Radio Is How Brands Win With Fans. buff.ly/Jx5ebfe
August 29, 2025 at 7:15 PM
Audacy: Sports Radio Is How Brands Win With Fans. buff.ly/Jx5ebfe
iHeartRadio Music Festival To Bring Back ‘House Of Music’ Fan Experience. buff.ly/e4A1lwC
August 29, 2025 at 1:26 PM
iHeartRadio Music Festival To Bring Back ‘House Of Music’ Fan Experience. buff.ly/e4A1lwC
KFC Campaign Showcases Podcasting’s Power To Move Sales Metrics. buff.ly/csGkqhp
KFC Campaign Showcases Podcasting’s Power To Move Sales Metrics.
Podcast advertising is finger lickin’ good, one might say, based on the results of a KFC campaign that ran in Australia. The fast-food chain teamed up with Acast to promote its chicken to the market…
www.insideaudiomarketing.com
August 26, 2025 at 5:21 PM
KFC Campaign Showcases Podcasting’s Power To Move Sales Metrics. buff.ly/csGkqhp
Podcasts -> Broadcast! Hubbard Bridges Radio, Podcasts With Cross-Promotion Push. buff.ly/PRfdgQW
August 25, 2025 at 2:20 PM
Podcasts -> Broadcast! Hubbard Bridges Radio, Podcasts With Cross-Promotion Push. buff.ly/PRfdgQW
That's a wrap Dallas! #PodcastMovement 2025 was a week filled with relationships, opportunities, conversation, information, and socialization! 🎧 Strategic Solutions Research & Point-To-Point Marketing will see you next year in New York City. 🍎
August 22, 2025 at 11:24 PM
That's a wrap Dallas! #PodcastMovement 2025 was a week filled with relationships, opportunities, conversation, information, and socialization! 🎧 Strategic Solutions Research & Point-To-Point Marketing will see you next year in New York City. 🍎
📢 Don’t miss it! The Podcast Study: Growth. This nationwide study of monthly podcast users—where 88% listen every week—debuts at #PodcastMovement Wed., Aug. 20 at 12:15pm revealing who today’s listeners are, what keeps them coming back, and effective ways to increase usage and expand reach. #PM25
August 18, 2025 at 10:54 PM
📢 Don’t miss it! The Podcast Study: Growth. This nationwide study of monthly podcast users—where 88% listen every week—debuts at #PodcastMovement Wed., Aug. 20 at 12:15pm revealing who today’s listeners are, what keeps them coming back, and effective ways to increase usage and expand reach. #PM25
Read the latest PTP Perspective article, The Podcast Study: The Data Behind Growing Your Podcast. A first reveal of the results will be shared live at Podcast Movement in Dallas, TX., Wednesday, August 20 painting a clear picture of what drives growth in the evolving podcast space. buff.ly/QZEemCm
August 14, 2025 at 5:06 PM
Read the latest PTP Perspective article, The Podcast Study: The Data Behind Growing Your Podcast. A first reveal of the results will be shared live at Podcast Movement in Dallas, TX., Wednesday, August 20 painting a clear picture of what drives growth in the evolving podcast space. buff.ly/QZEemCm