Therese Peffer
@peffertherese.bsky.social
Researcher at UC Berkeley (CIEE/CITRIS). Passionate about reducing emissions. Mom. Views my own. Co-chair @BECCconference. PhD in Building Science. Architect. Conduct and manage research. ecoblock.berkeley.edu
Prof. Cerf will share a study demonstrating how large language models (LLMs) can generate personalized persuasive messages at scale. What are the opportunities and potential risks of deploying AI-driven persuasion in areas such as climate communication? Register: berkeley.zoom.us/meeting/regi...
October 17, 2025 at 10:53 PM
Prof. Cerf will share a study demonstrating how large language models (LLMs) can generate personalized persuasive messages at scale. What are the opportunities and potential risks of deploying AI-driven persuasion in areas such as climate communication? Register: berkeley.zoom.us/meeting/regi...
Interested in learning about social science and behavioral strategies with respect to climate change? Come to the Behavior Energy and Climate Change conference Nov 2-5 in Sacramento, CA! Prices go up tomorrow!
#becc2025 beccconference.org
#becc2025 beccconference.org
September 30, 2025 at 5:50 PM
Interested in learning about social science and behavioral strategies with respect to climate change? Come to the Behavior Energy and Climate Change conference Nov 2-5 in Sacramento, CA! Prices go up tomorrow!
#becc2025 beccconference.org
#becc2025 beccconference.org
Some welcome news from @aceee.org: looks like ENERGY STAR has support!
August 6, 2025 at 8:16 PM
Some welcome news from @aceee.org: looks like ENERGY STAR has support!
Are you a social science academic, practitioner, or policymaker working on climate change? Submit your work to the Behavior Energy and Climate Change conference #BECC2025 before April 1! Or join us at the conference in November!
March 20, 2025 at 5:35 PM
Are you a social science academic, practitioner, or policymaker working on climate change? Submit your work to the Behavior Energy and Climate Change conference #BECC2025 before April 1! Or join us at the conference in November!
Good news for CA EVs: Just saw this from heatmap newsletter (heatmap.news):
March 7, 2025 at 8:18 PM
Good news for CA EVs: Just saw this from heatmap newsletter (heatmap.news):
Remember the "close the refrigerator door, you're wasting energy"? I think people don't realize refrigerators today use 1/4 of the energy from 50 years ago....
December 30, 2024 at 7:23 PM
Remember the "close the refrigerator door, you're wasting energy"? I think people don't realize refrigerators today use 1/4 of the energy from 50 years ago....