Tell us what you're working on
Tell us what you're working on
Tell us what you're working on
Tell us what you're working on
Tell us what you're working on
Tell us what you're working on
Clutter.
If every headline fights for attention, nothing wins.
Trim hard.
Make each element earn its place.
Clutter.
If every headline fights for attention, nothing wins.
Trim hard.
Make each element earn its place.
Tell us what you're working on
Tell us what you're working on
Why?
Copy tries to impress, not connect.
Swap clever with clarity.
Write for one specific reader in a real-life moment-watch conversions wake up.
Why?
Copy tries to impress, not connect.
Swap clever with clarity.
Write for one specific reader in a real-life moment-watch conversions wake up.
Want standout marketing?
Use AI to surface insights, but translate those into stories only a human could tell.
Data + soul
Want standout marketing?
Use AI to surface insights, but translate those into stories only a human could tell.
Data + soul
1. Crystal-clear promise
2. Frictionless CTA
3. Social proof above the fold
4. One path, zero distractions
1. Crystal-clear promise
2. Frictionless CTA
3. Social proof above the fold
4. One path, zero distractions
Outline logic before words
If your argument doesn’t make sense as bare-bones bullets, no amount of polish will save it later.
Outline logic before words
If your argument doesn’t make sense as bare-bones bullets, no amount of polish will save it later.
write the FAQ section first
Forces you to clarify objections, nail down who it’s for, and get specific with the offer.
Half the copy gets easier once you’ve mapped the landmines.
Sometimes working backwards is the real cheat code.
write the FAQ section first
Forces you to clarify objections, nail down who it’s for, and get specific with the offer.
Half the copy gets easier once you’ve mapped the landmines.
Sometimes working backwards is the real cheat code.
It replaces the ones who can’t *think*
It replaces the ones who can’t *think*
Friction is
Friction is
Vary sentence length like a song: short for punch, long for flow
Vary sentence length like a song: short for punch, long for flow
if you win them, you win everyone
if you win them, you win everyone
Re-read your copy backwards, line by line.
Forces your brain to spot lazy clichés and dead sentences.
Re-read your copy backwards, line by line.
Forces your brain to spot lazy clichés and dead sentences.
ONRA
Orient, nudge, reassure
then ask for action
ONRA
Orient, nudge, reassure
then ask for action
Let's get you some free traffic
Let's get you some free traffic
Let's get you some free traffic
Let's get you some free traffic
It's cramming everything above the fold
Your page needs room to breathe
White space converts my friends
It's cramming everything above the fold
Your page needs room to breathe
White space converts my friends
They buy the least risky one
Stop selling how amazing you are
Remove reasons they might say no
They buy the least risky one
Stop selling how amazing you are
Remove reasons they might say no
Red flag
If you need that many FAQs, you didn't explain your product clearly enough on the actual page
Red flag
If you need that many FAQs, you didn't explain your product clearly enough on the actual page
If your headline doesn't immediately make someone think "this matters to me," you've lost them
If your headline doesn't immediately make someone think "this matters to me," you've lost them