Paavo Ritala
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paavoritala.bsky.social
Paavo Ritala
@paavoritala.bsky.social
Professor of Strategy & Innovation at LUT Business School, Finland

Co-Editor-in-Chief, R&D Management

#Ecosystems #Platforms #Data #AI #BusinessModels #CircularEconomy #RegenerativeEconomy
What happens when the technologies of creative professionals get "democratized"?

Interestingly, the all-infusing-AI leads to even more relevance of "humanness" & authentic voice in our context, the content marketing agency industry.

Check our new paper here: www.sciencedirect.com/science/arti...
October 6, 2025 at 12:48 PM
I see AI-generated text everywhere in academic writing. And it's making me a bit sad.

It feels like all the argumentation is homogenized, and stylistically represents a consulting report (McKinsey style), with a lot of empty strawman arguments and other logical/intellectual blunders.

#GenerativeAI
September 11, 2025 at 6:56 AM
@jonatanpinkse.bsky.social summarized the insights of our recent special issue in the Conversation Article.

"The hard truth about the circular economy - Real change will need more than refillable bottles"

#CircularEconomy #Transformation

theconversation.com/the-hard-tru...
The hard truth about the circular economy – real change will take more than refillable bottles
It’s fine if steps towards circularity are small – but progress must be consistent.
theconversation.com
September 8, 2025 at 2:12 PM
Suomen akatemia lähetti nyt järjestyksessään 14 "ei myöntöä" päätöksen.

Jatketaan harjoituksia, vaikka välillä toivo rakoilee.

#proffahommat #tiedetaivas #pettymyksenvuosikello
September 8, 2025 at 1:56 PM
Today, we started an "old school" master-level course on Sustainable Strategy.

No AI. Just conversational lectures, a flipped classroom, a final panel with industry practitioners, and an old-fashioned exam.

I wonder how the students will like it... So far they looked happy after the first lecture!
September 2, 2025 at 5:15 PM
Why do (artificial) neural networks resemble neural networks?

I guess... we are all meaning-making "machines", wherein what we know and perceive affects the next thing we say :)
We really have not made a lot of progress on explaining the core deep mystery of LLMs:

How does a model using matrix multiplication to predict the next word manage to simulate human thought well enough to do all the very human-like things it does? And what does that mean about us and our thinking?
August 28, 2025 at 4:57 AM
Reposted by Paavo Ritala
New research from Stanford shows that generative AI is already making it harder for young people to find jobs.

- In jobs with high exposure to automation by AI, early-career workers have experienced a 13% relative decline in employment. Jobs with lower exposure to automation are unaffected.

🧵 1/3
August 26, 2025 at 11:28 AM
Trying to exit my Bluesky-slumber with a research-related post :)

Here is a link to the study I am most excited and proud of this year.

There are expectations for rationality & human-likeness in the AI field. Is that a problem? See the paper to find out :)

onlinelibrary.wiley.com/doi/10.1111/...
Rethinking How We Theorize AI in Organization and Management: A Problematizing Review of Rationality and Anthropomorphism
Artificial intelligence (AI) has long held the promise of imitating, replacing, or even surpassing human intelligence. Now that the abilities of AI systems have started to approach this initial aspir...
onlinelibrary.wiley.com
August 24, 2025 at 8:42 AM
I haven't logged in to Bluesky in a long while...

How is the action here? Do we already have the new Twitter up and running? 👀

I miss the good short-form conversations. LinkedIn is great nowadays, but I would hesitate to write one-sentence ideas there. Twitter was great for that.
August 20, 2025 at 4:48 PM
Reposted by Paavo Ritala
#FollowFriday LUT Business School 🚀
Dean's updates @saarenke.bsky.social
AI, platforms, sustainability @paavoritala.bsky.social
Sustainable consumption @tiialotta.bsky.social
Sustainability & SMEs @mariau.bsky.social
Supply mgmt @malacina.bsky.social
Regenerative business @kirsisalonen.bsky.social
December 15, 2023 at 10:53 AM
Saimme vuodelle 2024 hienon hankerahoituksen Media-alan tutkimussäätiöltä!

LUT-yliopisto: 88 094 euroa ”Tutkimusteema: Toimitus 2.0 – Generatiivinen tekoäly ja uudet organisointikäytännöt”

Kaikki GenAI-erityishaussa rahoitetut hankkeet täällä:

www.mediaalantutkimussaatio.fi/tutkimukset/...
December 9, 2023 at 12:07 PM
Olin tänään keynouttaamassa ICSOB 2023 konferenssissa LUT Lahden kampuksella. Mukava yleisö ja porukka - ohjelmistosuunnittelu ja -liiketoiminta on ollut oma tutkimuskohteeni pitkään, mutta olen muuten pyörinyt enemmän management -konferensseissa. Vaihtelu virkistää!
November 28, 2023 at 3:02 PM
Reposted by Paavo Ritala
Huomenna klo 12 mennään!

www.lut.fi/fi/uutiset/u...
November 23, 2023 at 8:22 PM
Tänään olen päivän EMBA-kouluttamassa verkostojen johtamisesta.

Mikä on aiheesta uusinta "hottia"? Ekosysteemit & alustat, eikö?

Entä muut näkökulmat?
November 21, 2023 at 8:37 AM
Reposted by Paavo Ritala
MDPI:n ja Frontiersin asema horjumassa 🌋
TSV:n Julkaisufoorumin ohjausryhmä linjasi juuri että kyseisten kustantajien toimintaa arvioidaan uudelleen ja lähtökohtaisesti niiden lehdet lasketaan tasoluokkaan 0 vuonna 2025.
#tiede #tutkimus
November 12, 2023 at 7:56 PM
Funny how the impression nuanced writing has changed.

In 2020, I was amazed to see text from my coauthor that read like this:

"This study delves deeper into the intricacies of ecosystems and platforms, developing an integrated account on X Y Z"

In 2023: Yeah, it's ChatGPT again authoring here...
November 6, 2023 at 2:52 PM
Joskus #proffahommat on sellaisia, etenkin syksyisin, että joutuu paketoimaan 101 asiaa viikossa. Tämä on sellainen viikko. Lauantain aamukävelyn jälkeen aamupäivä sujuu lähetellessä special issue -päätöksiä ja review -kutsuja.

Onneksi ulkona on sentään huono sää niin ei harmita urakointi liikaa :)
November 4, 2023 at 6:06 AM
Do people share their research in Bluesky? I would hope so :)

Well, let me share this one to get started.

We wrote a short "call for action" for marketing researchers to study how GenAI changes the profession & organizational practices in content marketing.

Attached an open access link.
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing ...
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing - Author: Risqo Wahid, Joel Mero, Paavo Ritala
www.emerald.com
November 3, 2023 at 6:48 PM
Reposted by Paavo Ritala
Olemme sinitaivaassa!
Seuraa
@hs.fi
November 1, 2023 at 3:48 PM
Toimiikohan sinitaivaassa jo #proffahommat -keskustelu? :)

Tänään työlistalla kolmas revisiokierros artikkelista mikä käsittelee kovinkin ajankohtaista teemaa.

Olisi mukavaa, jos neljäs versio kelpaisi lehteen...joskus tuntuu että pitää revisoida revisoinnin vuoksi, eikä edistystä enää tapahdu 🙄
November 1, 2023 at 4:17 PM
Piirtelin Dall E:llä Bluesky -profiilille taustakuvan, jossa kuvitettu omia tutkimuskohteita.

Hyvältähän tuo näyttää, joskin vähän dystooppiselta jos tulevaisuus on robottien & luonnon yhteiseloa :)
October 30, 2023 at 3:21 PM
#LUTbiz team is here and growing!

Looking forward for nice discussions & interactions in both English & Finnish :)
Triple-presence for LUT Business School on Bluesky, now that @paavoritala.bsky.social and @kirsisalonen.bsky.social are here! Hoping to welcome more colleagues very soon 💪
October 30, 2023 at 3:09 PM
Hello world! 🌎

OK, so let's give it a try 😀 Is anyone out there?
October 30, 2023 at 2:52 PM