Oli Woods
oli-aukus.bsky.social
Oli Woods
@oli-aukus.bsky.social
Co-founder at PreProduct. Passionate about product design, web dev, Ruby/Rails and building software companies.
Building at: https://preproduct.io and https://context-link.ai/
We just passed 1 million pre-orders processed through PreProduct — over $85M in merchant revenue!

Pulled together a report on what’s working: when brands charge, fulfilment timing, pricing trends, and more.

One-pager here → preproduct.io/one-million-...

#Shopify #ecommerce #dtc
One Million Pre-orders - PreProduct
Data-driven insights from more than One Million pre-orders processed for ecommerce merchants by PreProduct.io
preproduct.io
April 1, 2025 at 2:41 AM
I enjoy reading/watching the content in @hotwireweekly.com each week. So when I ran into an interesting problem supporting the new Shopify 2k+ variant limit, I thought I'd record a video on it. The solution: virtual scrolling in Hotwire and Rails:
youtu.be/2JRaw3BYEX8?...
(Dev) Virtual Scrolling with Rails and Hotwire
YouTube video by PreProduct
youtu.be
March 17, 2025 at 7:18 AM
Nice little design pattern: use backdrop-filter (or backdrop-blur in Tailwind) when you want a card to blend with a gradient background. Works better than setting a solid background color since it naturally matches the underlying larger gradient.
December 1, 2024 at 12:34 AM
Went through the buying process for help desk software recently. Was a really nice exercise to see what I was focusing on.
As a result of this, we just refreshed every one of our 66 docs + working on concise walkthrough videos for the main screens, so prospective customers can actually see the app
November 29, 2024 at 11:28 PM
New landing page design finished for my side-project App Friends. It's about 3 months old and actually helped our main business: PreProduct quite a bit.
I love playing around with the newer codebase, then pulling in successful experiments to PreProduct.
November 23, 2024 at 11:41 PM
I feel like Cursor has fixed the issue where it doesn't understand you've made changes between prompts recently.
Really helps and makes me reach for the Cursor composer more readily.
November 16, 2024 at 1:34 AM
Shared some Ruby code with a non-technical customer this morning, as I thought it was the best way to explain the rules of our auto-listing feature.
Only addendum was that "preproduct" is our internal word for "pre-order listing".
I guess the `&&` could throw someone off, but they seemed to get it!
November 14, 2024 at 7:06 AM