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notnotjuan.bsky.social
notnotjuan
@notnotjuan.bsky.social
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notnotjuan.bsky.social
ketanjoshi.co Ketan Joshi @ketanjoshi.co · 21h
Hey!! Here's my new piece for The New Republic!!

It's about how Meta is cramming generative video slop (the most energy-intensive of the gen systems) into its massive global advertising engine: a recipe for an order magnitude worsening of its already-huge harms 😱

newrepublic.com/article/2028...
a slop generated baby hippo swimming in water In 2021, every active Meta user cost around one kilogram of carbon dioxide equivalent, or CO2e—a way of measuring greenhouse gases—in terms of direct and unadjusted power grid emissions. By 2024, that had risen to 1.8 kilograms of CO2e. Similarly, every $1 million of revenue caused about 26 tonnes of CO2e in 2021. That’s now 36 tonnes. Meta did not respond to a request for comment for this story. Meta’s push to force-feed advertising slop into every single corner of the massive digital space it controls could not have worse timing. The country it’s headquartered in is pouring cash into resuscitating coal and accelerating gas. The United States just saw the first two half-year periods with an increase in coal generation for at least half a decade (probably longer), as the Trump administration sets about pouring millions into keeping coal on life support. meta's emissions rising fast
November 11, 2025 at 8:45 PM
notnotjuan.bsky.social
brother, just cancel it
November 11, 2025 at 12:57 AM