Nick Zviadadze 🇺🇦
@nickzv.bsky.social
Teaching online creators how to land 6-figure clients online by building a personal brand.
- Over 70,000 followers across several online platforms (X, LinkedIn, Reddit).
- Built a 15-person agency from scratch without sending a single outreach email
- Over 70,000 followers across several online platforms (X, LinkedIn, Reddit).
- Built a 15-person agency from scratch without sending a single outreach email
8/ Time to validate keyword difficulty.
KD is generally not a very reliable metric.
Google every target keyword, and validate the difficulty.
If you see huge websites like HubSpot, Forbes, etc. ranking, de-prioritize this keyword.
KD is generally not a very reliable metric.
Google every target keyword, and validate the difficulty.
If you see huge websites like HubSpot, Forbes, etc. ranking, de-prioritize this keyword.
February 12, 2025 at 3:32 PM
8/ Time to validate keyword difficulty.
KD is generally not a very reliable metric.
Google every target keyword, and validate the difficulty.
If you see huge websites like HubSpot, Forbes, etc. ranking, de-prioritize this keyword.
KD is generally not a very reliable metric.
Google every target keyword, and validate the difficulty.
If you see huge websites like HubSpot, Forbes, etc. ranking, de-prioritize this keyword.
7/ Find link-bait keywords.
Ask ChatGPT to find you keywords journalists might Google when looking for a source to cite in your niche.
Add whatever’s relevant to your keyword research sheet.
Ask ChatGPT to find you keywords journalists might Google when looking for a source to cite in your niche.
Add whatever’s relevant to your keyword research sheet.
February 12, 2025 at 3:32 PM
7/ Find link-bait keywords.
Ask ChatGPT to find you keywords journalists might Google when looking for a source to cite in your niche.
Add whatever’s relevant to your keyword research sheet.
Ask ChatGPT to find you keywords journalists might Google when looking for a source to cite in your niche.
Add whatever’s relevant to your keyword research sheet.
6/ Time for competitive research!
At this point, you already have a ton of keywords…
But we’re not done yet!
Run your competitors through Semrush, and find the keywords they’re ranking for.
Pick out the keywords you might’ve missed in your research.
At this point, you already have a ton of keywords…
But we’re not done yet!
Run your competitors through Semrush, and find the keywords they’re ranking for.
Pick out the keywords you might’ve missed in your research.
February 12, 2025 at 3:32 PM
6/ Time for competitive research!
At this point, you already have a ton of keywords…
But we’re not done yet!
Run your competitors through Semrush, and find the keywords they’re ranking for.
Pick out the keywords you might’ve missed in your research.
At this point, you already have a ton of keywords…
But we’re not done yet!
Run your competitors through Semrush, and find the keywords they’re ranking for.
Pick out the keywords you might’ve missed in your research.
5/ Now, let’s find even more of these keywords WITHOUT basing it on your existing keywords.
Use a prompt like thus:
"You're a [target customer]. What specific problems would you Google about [topic]?"
You’ll find even more zero-volume keywords.
Use a prompt like thus:
"You're a [target customer]. What specific problems would you Google about [topic]?"
You’ll find even more zero-volume keywords.
February 12, 2025 at 3:32 PM
5/ Now, let’s find even more of these keywords WITHOUT basing it on your existing keywords.
Use a prompt like thus:
"You're a [target customer]. What specific problems would you Google about [topic]?"
You’ll find even more zero-volume keywords.
Use a prompt like thus:
"You're a [target customer]. What specific problems would you Google about [topic]?"
You’ll find even more zero-volume keywords.
3/ At the end of this process, you should have around 100-200 keywords ready go to!
But we’re not done yet.
Take all the keywords based on a single seed keyword, and paste it into ChatGPT.
Ask it to find similarities between these keywords, and output 20+ keyword ideas.
But we’re not done yet.
Take all the keywords based on a single seed keyword, and paste it into ChatGPT.
Ask it to find similarities between these keywords, and output 20+ keyword ideas.
February 12, 2025 at 3:32 PM
3/ At the end of this process, you should have around 100-200 keywords ready go to!
But we’re not done yet.
Take all the keywords based on a single seed keyword, and paste it into ChatGPT.
Ask it to find similarities between these keywords, and output 20+ keyword ideas.
But we’re not done yet.
Take all the keywords based on a single seed keyword, and paste it into ChatGPT.
Ask it to find similarities between these keywords, and output 20+ keyword ideas.
2/ Once you’ve decided on your seed keywords, run them through Semrush keyword magic tool one by one.
Set the following filters:
- DR 0 to 20
- Phrase match
Extract all relevant keywords to a Google Sheet, along w/ related metrics.
Then, do DR 20-40, 40-60, etc.
Rinse-repeat for all seed kws.
Set the following filters:
- DR 0 to 20
- Phrase match
Extract all relevant keywords to a Google Sheet, along w/ related metrics.
Then, do DR 20-40, 40-60, etc.
Rinse-repeat for all seed kws.
February 12, 2025 at 3:32 PM
2/ Once you’ve decided on your seed keywords, run them through Semrush keyword magic tool one by one.
Set the following filters:
- DR 0 to 20
- Phrase match
Extract all relevant keywords to a Google Sheet, along w/ related metrics.
Then, do DR 20-40, 40-60, etc.
Rinse-repeat for all seed kws.
Set the following filters:
- DR 0 to 20
- Phrase match
Extract all relevant keywords to a Google Sheet, along w/ related metrics.
Then, do DR 20-40, 40-60, etc.
Rinse-repeat for all seed kws.
Before we dive in…
Backlinks are still one of the most important ranking factors...
But they're widely acknowledged to be a pain in the ass.
Want to outsource link-building? 👇
Free discover call ⇒ https://mintseo.com/
Backlinks are still one of the most important ranking factors...
But they're widely acknowledged to be a pain in the ass.
Want to outsource link-building? 👇
Free discover call ⇒ https://mintseo.com/
February 10, 2025 at 2:01 PM
Before we dive in…
Backlinks are still one of the most important ranking factors...
But they're widely acknowledged to be a pain in the ass.
Want to outsource link-building? 👇
Free discover call ⇒ https://mintseo.com/
Backlinks are still one of the most important ranking factors...
But they're widely acknowledged to be a pain in the ass.
Want to outsource link-building? 👇
Free discover call ⇒ https://mintseo.com/
4/ Manually Google these keywords, and make sure that they’re low competition.
✅ If you see a bunch of niche blogs ranking, you’re good to go.
❌ If it’s a bunch of large brands like HubSpot, skip that keyword.
✅ If you see a bunch of niche blogs ranking, you’re good to go.
❌ If it’s a bunch of large brands like HubSpot, skip that keyword.
February 7, 2025 at 2:01 PM
4/ Manually Google these keywords, and make sure that they’re low competition.
✅ If you see a bunch of niche blogs ranking, you’re good to go.
❌ If it’s a bunch of large brands like HubSpot, skip that keyword.
✅ If you see a bunch of niche blogs ranking, you’re good to go.
❌ If it’s a bunch of large brands like HubSpot, skip that keyword.
3/ Rinse-repeat for all your seed keywords.
Once you have couple dozen keywords, run them through ChatGPT.
Based on your input, ask it to generate long-tail keywords that are easy to rank for and likely to convert.
Once you have couple dozen keywords, run them through ChatGPT.
Based on your input, ask it to generate long-tail keywords that are easy to rank for and likely to convert.
February 7, 2025 at 2:01 PM
3/ Rinse-repeat for all your seed keywords.
Once you have couple dozen keywords, run them through ChatGPT.
Based on your input, ask it to generate long-tail keywords that are easy to rank for and likely to convert.
Once you have couple dozen keywords, run them through ChatGPT.
Based on your input, ask it to generate long-tail keywords that are easy to rank for and likely to convert.
2/ Go to Semrush Keyword Magic Tool.
Input your seed keyword, and set the following filters:
- Keyword difficulty - 0 to 30
- CPC - 3 USD plus
This’ll allow you to find keywords that advertisers are willing to bid for that AREN’T too competitive.
Input your seed keyword, and set the following filters:
- Keyword difficulty - 0 to 30
- CPC - 3 USD plus
This’ll allow you to find keywords that advertisers are willing to bid for that AREN’T too competitive.
February 7, 2025 at 2:01 PM
2/ Go to Semrush Keyword Magic Tool.
Input your seed keyword, and set the following filters:
- Keyword difficulty - 0 to 30
- CPC - 3 USD plus
This’ll allow you to find keywords that advertisers are willing to bid for that AREN’T too competitive.
Input your seed keyword, and set the following filters:
- Keyword difficulty - 0 to 30
- CPC - 3 USD plus
This’ll allow you to find keywords that advertisers are willing to bid for that AREN’T too competitive.
(6/8) Step 5: Add Authority Amplifiers
Small touches = big authority:
- Custom graphics (no stock)
- Data visualization
- Process diagrams
- Real screenshots
- Video tutorials
- Templates/downloads
These separate authority sites from content farms.
Small touches = big authority:
- Custom graphics (no stock)
- Data visualization
- Process diagrams
- Real screenshots
- Video tutorials
- Templates/downloads
These separate authority sites from content farms.
February 3, 2025 at 2:01 PM
(6/8) Step 5: Add Authority Amplifiers
Small touches = big authority:
- Custom graphics (no stock)
- Data visualization
- Process diagrams
- Real screenshots
- Video tutorials
- Templates/downloads
These separate authority sites from content farms.
Small touches = big authority:
- Custom graphics (no stock)
- Data visualization
- Process diagrams
- Real screenshots
- Video tutorials
- Templates/downloads
These separate authority sites from content farms.
(4/8) Step 3: Build Your Citation Engine
Want to know HubSpot's secret?
They create content DESIGNED to get cited:
- Industry stats pages
- Original research
- Definition pages
- Annual reports
- Trend analysis
Result? Backlinks on autopilot.
Want to know HubSpot's secret?
They create content DESIGNED to get cited:
- Industry stats pages
- Original research
- Definition pages
- Annual reports
- Trend analysis
Result? Backlinks on autopilot.
February 3, 2025 at 2:01 PM
(4/8) Step 3: Build Your Citation Engine
Want to know HubSpot's secret?
They create content DESIGNED to get cited:
- Industry stats pages
- Original research
- Definition pages
- Annual reports
- Trend analysis
Result? Backlinks on autopilot.
Want to know HubSpot's secret?
They create content DESIGNED to get cited:
- Industry stats pages
- Original research
- Definition pages
- Annual reports
- Trend analysis
Result? Backlinks on autopilot.
(3/8) Step 2: Create "Expertise Markers"
Regular blogs share info.
Authority sites PROVE expertise with:
- Original case studies
- Proprietary data
- Expert interviews
- Behind-the-scenes insights
- Real wins AND failures
Don't write about topics.
OWN them.
Regular blogs share info.
Authority sites PROVE expertise with:
- Original case studies
- Proprietary data
- Expert interviews
- Behind-the-scenes insights
- Real wins AND failures
Don't write about topics.
OWN them.
February 3, 2025 at 2:01 PM
(3/8) Step 2: Create "Expertise Markers"
Regular blogs share info.
Authority sites PROVE expertise with:
- Original case studies
- Proprietary data
- Expert interviews
- Behind-the-scenes insights
- Real wins AND failures
Don't write about topics.
OWN them.
Regular blogs share info.
Authority sites PROVE expertise with:
- Original case studies
- Proprietary data
- Expert interviews
- Behind-the-scenes insights
- Real wins AND failures
Don't write about topics.
OWN them.
(2/8) Step 1: Map Your Authority Architecture
Create topic clusters like this:
- Choose 5-7 core topics to own
- Map 20-30 subtopics under each
- Build content hierarchies
- Plan internal linking first
Example: Look at Ahrefs. They own EVERYTHING about SEO/links.
Create topic clusters like this:
- Choose 5-7 core topics to own
- Map 20-30 subtopics under each
- Build content hierarchies
- Plan internal linking first
Example: Look at Ahrefs. They own EVERYTHING about SEO/links.
February 3, 2025 at 2:01 PM
(2/8) Step 1: Map Your Authority Architecture
Create topic clusters like this:
- Choose 5-7 core topics to own
- Map 20-30 subtopics under each
- Build content hierarchies
- Plan internal linking first
Example: Look at Ahrefs. They own EVERYTHING about SEO/links.
Create topic clusters like this:
- Choose 5-7 core topics to own
- Map 20-30 subtopics under each
- Build content hierarchies
- Plan internal linking first
Example: Look at Ahrefs. They own EVERYTHING about SEO/links.
1/ First, the results:
- Client in the HR niche
- 71 referring domains (ignore total backlink number)
- Zero outreach emails sent
- Featured on dozens of quality niche-relevant blogs
Here's exactly how we did it 👇
- Client in the HR niche
- 71 referring domains (ignore total backlink number)
- Zero outreach emails sent
- Featured on dozens of quality niche-relevant blogs
Here's exactly how we did it 👇
January 30, 2025 at 2:01 PM
1/ First, the results:
- Client in the HR niche
- 71 referring domains (ignore total backlink number)
- Zero outreach emails sent
- Featured on dozens of quality niche-relevant blogs
Here's exactly how we did it 👇
- Client in the HR niche
- 71 referring domains (ignore total backlink number)
- Zero outreach emails sent
- Featured on dozens of quality niche-relevant blogs
Here's exactly how we did it 👇
4/ The AI scaling hack:
- Grab your 100+ keywords
- Feed them to ChatGPT
- Ask it to find patterns
- Generate similar keywords
50% will be garbage.
But the other 50%? Pure gold that your competitors missed.
- Grab your 100+ keywords
- Feed them to ChatGPT
- Ask it to find patterns
- Generate similar keywords
50% will be garbage.
But the other 50%? Pure gold that your competitors missed.
January 20, 2025 at 2:01 PM
4/ The AI scaling hack:
- Grab your 100+ keywords
- Feed them to ChatGPT
- Ask it to find patterns
- Generate similar keywords
50% will be garbage.
But the other 50%? Pure gold that your competitors missed.
- Grab your 100+ keywords
- Feed them to ChatGPT
- Ask it to find patterns
- Generate similar keywords
50% will be garbage.
But the other 50%? Pure gold that your competitors missed.
3/ The keyword difficulty TRAP:
Just because Semrush says KD=20 doesn't make it true.
ALWAYS Google the keyword manually.
If you see big brands dominating page 1, move on.
You want keywords where small sites are ranking.
Just because Semrush says KD=20 doesn't make it true.
ALWAYS Google the keyword manually.
If you see big brands dominating page 1, move on.
You want keywords where small sites are ranking.
January 20, 2025 at 2:01 PM
3/ The keyword difficulty TRAP:
Just because Semrush says KD=20 doesn't make it true.
ALWAYS Google the keyword manually.
If you see big brands dominating page 1, move on.
You want keywords where small sites are ranking.
Just because Semrush says KD=20 doesn't make it true.
ALWAYS Google the keyword manually.
If you see big brands dominating page 1, move on.
You want keywords where small sites are ranking.
2/ Run seeds through Semrush with these filters:
- KD: 0-30%
- CPC: $3+ (if targeting buyer intent)
Add everything to a Google Sheet.
Most people stop here.
But that's a HUGE mistake.
Here's what to do next...
- KD: 0-30%
- CPC: $3+ (if targeting buyer intent)
Add everything to a Google Sheet.
Most people stop here.
But that's a HUGE mistake.
Here's what to do next...
January 20, 2025 at 2:01 PM
2/ Run seeds through Semrush with these filters:
- KD: 0-30%
- CPC: $3+ (if targeting buyer intent)
Add everything to a Google Sheet.
Most people stop here.
But that's a HUGE mistake.
Here's what to do next...
- KD: 0-30%
- CPC: $3+ (if targeting buyer intent)
Add everything to a Google Sheet.
Most people stop here.
But that's a HUGE mistake.
Here's what to do next...
1/ Start with seed keywords
Example for fitness niche:
- Lose weight
- Gain muscle
- Home workout
- Body transformation
Pro tip: Feed your niche to ChatGPT and ask it to generate seed keywords.
Example for fitness niche:
- Lose weight
- Gain muscle
- Home workout
- Body transformation
Pro tip: Feed your niche to ChatGPT and ask it to generate seed keywords.
January 20, 2025 at 2:01 PM
1/ Start with seed keywords
Example for fitness niche:
- Lose weight
- Gain muscle
- Home workout
- Body transformation
Pro tip: Feed your niche to ChatGPT and ask it to generate seed keywords.
Example for fitness niche:
- Lose weight
- Gain muscle
- Home workout
- Body transformation
Pro tip: Feed your niche to ChatGPT and ask it to generate seed keywords.
1/ Pre-Writing Checklist:
- Analyze top 3 ranking posts
- Note their word count (aim for 1.5x)
- Check "People Also Ask" questions
- Look up topic on Reddit/Quora
- Find unique stats/data points to include
- Create detailed content outline
- Analyze top 3 ranking posts
- Note their word count (aim for 1.5x)
- Check "People Also Ask" questions
- Look up topic on Reddit/Quora
- Find unique stats/data points to include
- Create detailed content outline
January 13, 2025 at 3:32 PM
1/ Pre-Writing Checklist:
- Analyze top 3 ranking posts
- Note their word count (aim for 1.5x)
- Check "People Also Ask" questions
- Look up topic on Reddit/Quora
- Find unique stats/data points to include
- Create detailed content outline
- Analyze top 3 ranking posts
- Note their word count (aim for 1.5x)
- Check "People Also Ask" questions
- Look up topic on Reddit/Quora
- Find unique stats/data points to include
- Create detailed content outline
My 15-point SEO blog post checklist.
(Used to rank 500+ posts on page #1)
No theory. No fluff. Just the exact checklist we use for every blog post we publish.
Save this - you'll want to reference it later 🧵
(Used to rank 500+ posts on page #1)
No theory. No fluff. Just the exact checklist we use for every blog post we publish.
Save this - you'll want to reference it later 🧵
January 13, 2025 at 3:32 PM
My 15-point SEO blog post checklist.
(Used to rank 500+ posts on page #1)
No theory. No fluff. Just the exact checklist we use for every blog post we publish.
Save this - you'll want to reference it later 🧵
(Used to rank 500+ posts on page #1)
No theory. No fluff. Just the exact checklist we use for every blog post we publish.
Save this - you'll want to reference it later 🧵
This SEO hack will get you to rank in WEEKS 👇
And all it takes is <15 minutes of your time!
A thread 🧵
And all it takes is <15 minutes of your time!
A thread 🧵
January 10, 2025 at 2:01 PM
This SEO hack will get you to rank in WEEKS 👇
And all it takes is <15 minutes of your time!
A thread 🧵
And all it takes is <15 minutes of your time!
A thread 🧵
Link-building can cost 1,000s of dollars...
Want to build backlinks for free?
Do this:
1. Join my ABC link swap group
2. Make a post w/ your site details
3. Connect w/ websites and exchange links safely
Drop a comment and I'll invite you to the group.
Want to build backlinks for free?
Do this:
1. Join my ABC link swap group
2. Make a post w/ your site details
3. Connect w/ websites and exchange links safely
Drop a comment and I'll invite you to the group.
January 6, 2025 at 10:11 AM
Link-building can cost 1,000s of dollars...
Want to build backlinks for free?
Do this:
1. Join my ABC link swap group
2. Make a post w/ your site details
3. Connect w/ websites and exchange links safely
Drop a comment and I'll invite you to the group.
Want to build backlinks for free?
Do this:
1. Join my ABC link swap group
2. Make a post w/ your site details
3. Connect w/ websites and exchange links safely
Drop a comment and I'll invite you to the group.
(8/9) Take all the keywords you've identified, and add them to ChatGPT.
Ask it to generate even more long-tail keywords.
Ask it to generate even more long-tail keywords.
January 3, 2025 at 2:01 PM
(8/9) Take all the keywords you've identified, and add them to ChatGPT.
Ask it to generate even more long-tail keywords.
Ask it to generate even more long-tail keywords.
(7/9) Rinse-repeat this process for every seed keyword.
January 3, 2025 at 2:01 PM
(7/9) Rinse-repeat this process for every seed keyword.