Custom hostnames allow organizations to align their domain names with their brand, other benefits include:
- Ensures first-party tracking
- Enhances SEO
- Improves media search and indexing
- Reduces CORS and blocklisting issues
- Simplifies access to APIs
doc.sitecore.com/portal/en/de...
#Sitecore

It would be really impressive if it was their bedding being washed!