Murat
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muratworks.bsky.social
Murat
@muratworks.bsky.social
Developer Advocate at Adapty.io - iOS Dev - Published 15+ apps - tweets about mobile app growth & marketing - opinions are my own
EF Hello:

Another language app, but this one personalizes the paywall based on your onboarding choices.

The 'Fast forward to German fluency' CTA really caught my attention - super engaging!
November 27, 2024 at 9:33 AM
LookUp:

A language learning app with a beautifully designed paywall.

Here’s the twist: close the paywall, and they show you with an offer for another app focused just on daily words (but this one is a paid app).

An interesting tactic!
November 27, 2024 at 9:33 AM
Tripsy:

They’ve gone with a clean paywall featuring 3 products.

Displaying all prices as weekly comparisons is a good move.

Clicking on 'What's included' shows a super detailed list of features.
November 27, 2024 at 9:33 AM
First up: BetterSleep.

This is a sleep tracker and relaxing sounds app.

The first thing you see is an offer paywall with a 30% discount.

If I were testing, I’d go with a button CTA like ‘Start 7 Days for Free.’

Later in the app, there’s another single-product paywall offering a 7-day trial.
November 27, 2024 at 9:33 AM
I gathered the paywalls of the App Store Awards 2024 finalists

Let’s dive into their monetization details
November 27, 2024 at 9:33 AM