Matt Rocklage
@mrocklage.bsky.social
Assistant professor of marketing at Northeastern University. Check out my linguistic analysis tool at lexicalsuite.com.
New paper accepted at Journal of Marketing Research! With Jonah Berger & Reihane Boghrati
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
September 23, 2025 at 2:43 PM
New paper accepted at Journal of Marketing Research! With Jonah Berger & Reihane Boghrati
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
We looked at 4,000 movie scripts.
We measured reversals based on theories of storytelling.
Theories suggest good stories reverse between positive and negative events.
We used NLP to track how positive or negative each story was as it unfolded, then marked the reversals.
(3/9)
We measured reversals based on theories of storytelling.
Theories suggest good stories reverse between positive and negative events.
We used NLP to track how positive or negative each story was as it unfolded, then marked the reversals.
(3/9)
August 21, 2024 at 6:14 PM
We looked at 4,000 movie scripts.
We measured reversals based on theories of storytelling.
Theories suggest good stories reverse between positive and negative events.
We used NLP to track how positive or negative each story was as it unfolded, then marked the reversals.
(3/9)
We measured reversals based on theories of storytelling.
Theories suggest good stories reverse between positive and negative events.
We used NLP to track how positive or negative each story was as it unfolded, then marked the reversals.
(3/9)