Matt Rocklage
@mrocklage.bsky.social
Assistant professor of marketing at Northeastern University. Check out my linguistic analysis tool at lexicalsuite.com.
New paper accepted at Journal of Marketing Research! With Jonah Berger & Reihane Boghrati
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
September 23, 2025 at 2:43 PM
New paper accepted at Journal of Marketing Research! With Jonah Berger & Reihane Boghrati
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
We tracked 100k consumers across 4M reviews over 30 years using computational linguistics & machine learning
Key finding?: Confidence follows a U-shape🧵
Research in Science Advances with Samsun Knight and Yakov Bart!
Why do some stories captivate us and some don’t?
We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success.
Here’s what we found... (thread)
www.science.org/doi/10.1126/...
Why do some stories captivate us and some don’t?
We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success.
Here’s what we found... (thread)
www.science.org/doi/10.1126/...
Narrative reversals and story success
Combining computational linguistics and classical dramaturgy, we introduce a way to measure plot and predict narrative impact.
www.science.org
August 21, 2024 at 6:12 PM
Research in Science Advances with Samsun Knight and Yakov Bart!
Why do some stories captivate us and some don’t?
We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success.
Here’s what we found... (thread)
www.science.org/doi/10.1126/...
Why do some stories captivate us and some don’t?
We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success.
Here’s what we found... (thread)
www.science.org/doi/10.1126/...