This is a defining moment to align on global frameworks, reduce systemic barriers, and unlock collaboration across advanced and emerging economies.

At COP30, transformation of industry has been front and centre. The message is clear:

- Clean industry is a $2 trillion investment opportunity across 70 countries
- #BuildCleanNow and the #GlobalProjectTracker show a shift in momentum: 1,000+ clean industrial plants in development, 82 operating

Participants in the high-level discussions included Chancellor Merz of Germany, President Alexander Stubb of Finland, Simon Stiell, Ursula von de Leyen, Ed Miliband, Fatih Birol, Faustine Delasalle and many others.

Lead markets don’t just decarbonise, they strengthen European industry.

The global race for clean industry is on.

And the window to act is closing fast.

Read the full report: bit.ly/ITA-EU-Lead-...

#ITAImpact

The solution: Lead markets.

Smart EU policy can create demand certainty, through green public procurement, product mandates, and targeted support.

That’s how we unlock investment at scale.

#MissionPossible #GreenDemand

New report by the ITA & e3g.bsky.social shows:

✅ Fossil-based EU production is costlier than other regions

✅ End product green premiums are small (1-2%)

Projects are missing a market framework that creates a business case for investment

The result? A €100bn investment pipeline is stalled.

The way forward is clear – there needs to be focus on the most important barriers to scale: market inertia, limited awareness (on its use and financials) and policy lag.

Limestone calcined clay cement is already being used worldwide.

bit.ly/LC3bsky

#GreenCement #CleanIndustry

Limestone calcined clay cement is a proven, sustainable solution.

✅ Cost-effective
✅ Commercially proven
✅ Widely available
✅ High performance
✅ A drop-in solution

🔗 Read the full insights here: bit.ly/LC3bsky

#GreenCement #CleanIndustry

Clinker-based cement contributes significantly to global emissions. Alternative production processes and materials are needed, but many are costly, rely on scarce materials, are difficult to scale or have a low-profile in the market.

bit.ly/LC3bsky

#GreenCement #CleanIndustry

Concrete and cement are everywhere, the second most used material on earth. Global cement production is responsible for ~7% of the world’s total CO₂ emissions.

As global demand grows, how do we rapidly reduce emissions without sacrificing performance?

bit.ly/LC3bsky

#GreenCement #CleanIndustry