Facts are essential, but this cannot be fought primarily on facts. Such spooky tales take root in deeper recesses. Progressives must find an emotionally astute response; one that tells a different tale, promises a better future, soothes the same triggered instincts and returns people to reason. 7/7

needed in public services and trust the state to spend money raised effectively? The bad news for Labour is all of these indicators currently point downward for most voters. Pretty much every major group currently feels they put more into the state than they get out,

In fact, the UK’s top 10% now have lower post-tax incomes than they did 25 years ago.

(That contrasts to the overall median, which has risen by about 25%)

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