SME: "We've got loads of data, what can you do with it?"
DS: "What problems are you trying to solve?"
SME: "I was hoping you could tell me..."
Then SME loses faith in what DS can do, opportunity missed.
SME: "We've got loads of data, what can you do with it?"
DS: "What problems are you trying to solve?"
SME: "I was hoping you could tell me..."
Then SME loses faith in what DS can do, opportunity missed.