Michel Hogan
@michelhogan.bsky.social
Brand Counsel. Writer. Speaker. Advising on the risk to purpose and values of making the wrong promises. Brand is a store of value created by everything you do. https://michelhogan.substack.com/
An uncommon view, "Nothing we do is sustainable" Latest Brand article. Subscribe to get the next issue - out Friday
michelhogan.substack.com/p/an-uncommo...
michelhogan.substack.com/p/an-uncommo...
December 1, 2025 at 9:38 PM
An uncommon view, "Nothing we do is sustainable" Latest Brand article. Subscribe to get the next issue - out Friday
michelhogan.substack.com/p/an-uncommo...
michelhogan.substack.com/p/an-uncommo...
Hey US people, and any others who see, like and comment on my stuff. In the words of the great Ted Lasso - I appreciate you. Happy Thanksgiving. Gobble Gobble!
November 27, 2025 at 8:08 PM
Hey US people, and any others who see, like and comment on my stuff. In the words of the great Ted Lasso - I appreciate you. Happy Thanksgiving. Gobble Gobble!
Seen in shops, cafes and offices. Signs asking people to show some respect and kindness towards those who serve you. On the back of stories I hear about stupendously bad behaviour, this article carries a timely reminder ...
www.michelhogan.com/2012/06/18/c...
www.michelhogan.com/2012/06/18/c...
November 26, 2025 at 8:12 PM
Seen in shops, cafes and offices. Signs asking people to show some respect and kindness towards those who serve you. On the back of stories I hear about stupendously bad behaviour, this article carries a timely reminder ...
www.michelhogan.com/2012/06/18/c...
www.michelhogan.com/2012/06/18/c...
The Venn Diagram you didn't see coming!
michelhogan.substack.com/p/a-valuable...
New article on Friday. Subscribe now.
michelhogan.substack.com/p/a-valuable...
New article on Friday. Subscribe now.
November 3, 2025 at 8:58 PM
The Venn Diagram you didn't see coming!
michelhogan.substack.com/p/a-valuable...
New article on Friday. Subscribe now.
michelhogan.substack.com/p/a-valuable...
New article on Friday. Subscribe now.
Character seems more quaint an idea every day. Yet, I think never more important. My latest Brand Article:
michelhogan.substack.com/p/consider-t...
michelhogan.substack.com/p/consider-t...
September 22, 2025 at 10:07 PM
Character seems more quaint an idea every day. Yet, I think never more important. My latest Brand Article:
michelhogan.substack.com/p/consider-t...
michelhogan.substack.com/p/consider-t...
New The Brand Article:
When you have 24 priorities you have none. Try choices instead.
Subscribe and get new articles to your inbox. New article drops on Friday.
open.substack.com/pub/michelho...
When you have 24 priorities you have none. Try choices instead.
Subscribe and get new articles to your inbox. New article drops on Friday.
open.substack.com/pub/michelho...
September 9, 2025 at 6:32 AM
New The Brand Article:
When you have 24 priorities you have none. Try choices instead.
Subscribe and get new articles to your inbox. New article drops on Friday.
open.substack.com/pub/michelho...
When you have 24 priorities you have none. Try choices instead.
Subscribe and get new articles to your inbox. New article drops on Friday.
open.substack.com/pub/michelho...
I never take for granted how big the mind shift feels to park the fuzzy purple marketing elephant in the corner and wrestle with a different way of thinking about brand.
A big thanks to those who attended the masterclass.
#Brand #Masterclass #UnheroicWork
A big thanks to those who attended the masterclass.
#Brand #Masterclass #UnheroicWork
August 11, 2025 at 11:12 PM
I never take for granted how big the mind shift feels to park the fuzzy purple marketing elephant in the corner and wrestle with a different way of thinking about brand.
A big thanks to those who attended the masterclass.
#Brand #Masterclass #UnheroicWork
A big thanks to those who attended the masterclass.
#Brand #Masterclass #UnheroicWork
Never imagined a mash up between Tolstoy and Jim Collins, but their idea of a 'march' deserves more attention, especially when it comes to how people 'do' brand.
michelhogan.substack.com/p/your-brand...
michelhogan.substack.com/p/your-brand...
July 29, 2025 at 7:18 AM
Never imagined a mash up between Tolstoy and Jim Collins, but their idea of a 'march' deserves more attention, especially when it comes to how people 'do' brand.
michelhogan.substack.com/p/your-brand...
michelhogan.substack.com/p/your-brand...
Every business has a brand (even if you think you don't). It's not about budget, marketing pizazz, or social oomph.
In the Brand Masterclass you'll find out how to turbo charge your everyday work to achieve a brand that sticks.
Get tickets: lnkd.in/gu4abmhy
In the Brand Masterclass you'll find out how to turbo charge your everyday work to achieve a brand that sticks.
Get tickets: lnkd.in/gu4abmhy
July 16, 2025 at 10:40 PM
Every business has a brand (even if you think you don't). It's not about budget, marketing pizazz, or social oomph.
In the Brand Masterclass you'll find out how to turbo charge your everyday work to achieve a brand that sticks.
Get tickets: lnkd.in/gu4abmhy
In the Brand Masterclass you'll find out how to turbo charge your everyday work to achieve a brand that sticks.
Get tickets: lnkd.in/gu4abmhy
National Park Service seriously has the best Insta game in town. Full on chuckle at this one:
July 13, 2025 at 10:00 PM
National Park Service seriously has the best Insta game in town. Full on chuckle at this one:
Calling Geelong and Melbourne Australia Businesses. Tickets to my Brand Masterclass for the Geelong Small Business Festival are now on sale.
Learn more and get yours today ...
events.humanitix.com/brand-that-s...
Learn more and get yours today ...
events.humanitix.com/brand-that-s...
July 10, 2025 at 6:52 AM
Calling Geelong and Melbourne Australia Businesses. Tickets to my Brand Masterclass for the Geelong Small Business Festival are now on sale.
Learn more and get yours today ...
events.humanitix.com/brand-that-s...
Learn more and get yours today ...
events.humanitix.com/brand-that-s...
Words are all around us. They can motivate, enrage, soothe and instruct. Yet in organisations many are fuzzy. Leaving people unclear about what they should think and do. It's time to unfuzzy your words
open.substack.com/pub/michelho...
open.substack.com/pub/michelho...
June 18, 2025 at 10:57 PM
Words are all around us. They can motivate, enrage, soothe and instruct. Yet in organisations many are fuzzy. Leaving people unclear about what they should think and do. It's time to unfuzzy your words
open.substack.com/pub/michelho...
open.substack.com/pub/michelho...
#Dailyboost so there's more women in what we see. The amazing big wave surfer Maya has a doco coming out next week. In theatres and livestream. Can't wait.
Image credit: Twitter page of Maya Gabeira
www.youtube.com/watch?v=44El...
Image credit: Twitter page of Maya Gabeira
www.youtube.com/watch?v=44El...
May 31, 2025 at 10:21 PM
#Dailyboost so there's more women in what we see. The amazing big wave surfer Maya has a doco coming out next week. In theatres and livestream. Can't wait.
Image credit: Twitter page of Maya Gabeira
www.youtube.com/watch?v=44El...
Image credit: Twitter page of Maya Gabeira
www.youtube.com/watch?v=44El...
"Coalition looks set to reunite"...
www.theguardian.com/australia-ne...
#Auspol
The memes write themselves ...
www.theguardian.com/australia-ne...
#Auspol
The memes write themselves ...
May 22, 2025 at 9:15 PM
"Coalition looks set to reunite"...
www.theguardian.com/australia-ne...
#Auspol
The memes write themselves ...
www.theguardian.com/australia-ne...
#Auspol
The memes write themselves ...
Is there anything less sexy in organisations than policies? Maybe. But ignore them and they'll likely collide with your values. My latest article dives in ...
michelhogan.substack.com/p/when-value...
Subscribe to get new articles straight to your inbox.
michelhogan.substack.com/p/when-value...
Subscribe to get new articles straight to your inbox.
May 19, 2025 at 9:32 PM
Is there anything less sexy in organisations than policies? Maybe. But ignore them and they'll likely collide with your values. My latest article dives in ...
michelhogan.substack.com/p/when-value...
Subscribe to get new articles straight to your inbox.
michelhogan.substack.com/p/when-value...
Subscribe to get new articles straight to your inbox.
Latest Article: Jury awards $50M to a man who got a hot Starbucks drink in his lap. They could have walked away before trial for $3M...
Read and subscribe.
michelhogan.substack.com/p/would-you-...
Read and subscribe.
michelhogan.substack.com/p/would-you-...
April 8, 2025 at 5:22 AM
Latest Article: Jury awards $50M to a man who got a hot Starbucks drink in his lap. They could have walked away before trial for $3M...
Read and subscribe.
michelhogan.substack.com/p/would-you-...
Read and subscribe.
michelhogan.substack.com/p/would-you-...
From @ariannahuff.bsky.social ... old nonsense is hijacking my day so needed this.
March 26, 2025 at 12:19 AM
From @ariannahuff.bsky.social ... old nonsense is hijacking my day so needed this.
35 years of ‘just because’ flowers. Happy anniversary my love.
March 24, 2025 at 8:52 PM
35 years of ‘just because’ flowers. Happy anniversary my love.
New article. "When organisations talk about customer loyalty, what do they mean? Mostly some mix of how frequently and over what period someone buys a product or service..."
Keep reading and subscribe on substack: michelhogan.substack.com/p/the-underb...
Keep reading and subscribe on substack: michelhogan.substack.com/p/the-underb...
February 23, 2025 at 8:06 PM
New article. "When organisations talk about customer loyalty, what do they mean? Mostly some mix of how frequently and over what period someone buys a product or service..."
Keep reading and subscribe on substack: michelhogan.substack.com/p/the-underb...
Keep reading and subscribe on substack: michelhogan.substack.com/p/the-underb...
From my article archive ....
www.michelhogan.com/2013/10/14/t...
www.michelhogan.com/2013/10/14/t...
February 17, 2025 at 10:51 PM
From my article archive ....
www.michelhogan.com/2013/10/14/t...
www.michelhogan.com/2013/10/14/t...
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
📖
#BookSky
💙📚
#BookChallenge
Day 9/20:
#Books
📖
#BookSky
💙📚
#BookChallenge
Day 9/20:
February 5, 2025 at 7:25 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
📖
#BookSky
💙📚
#BookChallenge
Day 9/20:
#Books
📖
#BookSky
💙📚
#BookChallenge
Day 9/20:
Your daily antidote. Just breathe ...
February 5, 2025 at 7:24 PM
Your daily antidote. Just breathe ...