#PhDone!

Super excited to announce I’ve been awarded my PhD with no emendations!

Excited for the next chapter at the Sydney Health Literacy Lab where I’ll continue researching young people
and digital health literacy as a postdoc 💫

@sydney.edu.au
@sydneyfmh-emcr.bsky.social
#AcademicSky

5️⃣: Engage more with the public

Young people want to see public health agencies engage with the public on social media.

They want two-way conversations rather than impersonal one-way messaging from a faceless entity. 📲

4️⃣: Use current social media marketing

Young people expect engaging and trendy content on social media, even from public health agencies.

Collaborate with influencers, use humour and memes … but avoid coming across as cringeworthy and be sure to create content with a young person. 🫠

3️⃣: Capture attention fast

Young people only spend a few seconds on a post before moving on. ⏰

Use a hook and strong visual to capture attention fast, before delivering the message elsewhere in the post.

2️⃣: Pitch at right level

Consider young people’s social contexts and health literacy needs when creating content.

Messages need to be simple, relevant and include easy calls to action that young people can do. ✅

1️⃣: Involve young people

Young people like content created by other young people.

Feature “regular” young people that they can relate to and involve them behind the scenes in the content creation process. 🎥

📱Interested in reaching young people with health communication via social media? 🤔

💡We co-designed 5 recommendations with young people and health communicators!

Read thread or visit site for more: www.sydneyhealthliteracylab.org.au/social-media...

Article 🔗 onlinelibrary.wiley.com/doi/10.1111/...

My PhD framework is now LIVE!

We co-designed 5 recommendations for improving social media health communication to young people, with young people and health orgs📱

🔗: www.sydneyhealthliteracylab.org.au/social-media-comms-for-young-people-framework

#AcademicSky #PhDSky #PhDSky #PublicHealth 🦘🎓

Mug update: PhD supervisors think it’s tea-riffic way to disseminate my research! ☕️

Even the illustrated figure came out mug-nificantly!

Full paper on social media comms: onlinelibrary.wiley.com/doi/10.1111/...

@carissabonner.bsky.social
@julieayre.bsky.social
@kirstenmccaffery.bsky.social

I printed my PhD paper on a mug!

Full paper: onlinelibrary.wiley.com/doi/10.1111/...

@sydney.edu.au
#AcademicSky
#PhDSky
#PublicHealth
🦘🎓

Our final 5 recommendations for social media health communication to young people are:
 
1️⃣ Involve young people 🤝

2️⃣ Pitch at right level ✅

3️⃣ Capture attention fast‼️

4️⃣ Use current social media marketing 🤠

5️⃣ Engage more with the public 🤳🏽

onlinelibrary.wiley.com/doi/10.1111/...

We used #ParticipatoryActionResearch methods for this project, and partnered with 3 youth co-researchers, who helped facilitate and analyse the 3 #codesign workshops with young people and health communicators.
 
The 5 recommendations were finalised after multiple iterations…

Finally submitted my PhD after three and half years of study!

I’m currently overwhelmed with feelings but just wanted to say a huge thank you to everyone who has supported me on this journey, especially my incredible supervisors A/Prof Carissa Bonner, Dr Julie Ayre & Prof Kirsten McCaffery ❤️

Finally added Bluesky to my social media collection! 💎

Obligatory intro post - I’m a PhD candidate at the University of Sydney researching how we can use social media for effective health communication to young people 📲

I 🫶 online communities so keen to connect and learn more about the platform!