Matt Janaway
mattjanaway.co.uk
Matt Janaway
@mattjanaway.co.uk
Dad, husband, digital marketer of 20+ years, CEO of Marketing Labs, author, poor-to-average amateur photographer.
If every ChatGPT interaction counted as a search, it’d still only equal about 0.25-0.5% of Google’s size.

I’ve heard a lot of talk lately about “GEO” replacing SEO. It's simply not true - GEO IS SEO.

ChatGPT isn’t replacing Google.
GEO is just SEO.
Search remains overwhelmingly dominant.
June 23, 2025 at 11:09 AM
🤯 Have you ever experienced a tough website migration? It can be a nightmare, and even perfect migrations can result in performance issues.

I'd love to hear some horror stories in the comments!
December 2, 2024 at 9:12 AM
With a simple touch, you can turn your #eCommerce customers into lifelong brand advocates by including a handwritten thank-you note with every order.

It shows genuine appreciation for their trust and turns a transaction into a memorable experience.

Gratitude builds loyalty! 🤝✨
November 29, 2024 at 9:05 AM
I received a sweet surprise today! 🎄

My little boy, Leo, and our soon-to-arrive baby 'P' (thanks to my awesome wife) had a Christmas tree delivered to my office.

Feeling the love! Wishing everyone a joyful holiday season full of little surprises.

Happy holidays! 🌟
November 28, 2024 at 1:17 PM
I'm seeing a lot of corner-cutting lately.

True success in #SEO comes from embracing the hard path—consistency and dedication. Test everything.

Following a solid process is crucial as SEO evolves, especially with AI.

Shortcuts might save time but often result in problems later down the line.
November 27, 2024 at 9:07 AM
⚠️ Don't block CSS/JS in robots.txt!

It hinders search engines from understanding your site and can damage rankings.

We advised a client to unblock them which caused traffic to 5x from 358k to 1.9m in under a year.

I have spare characters, so here are some hashtags #seo #searchengineoptimization
November 25, 2024 at 4:49 PM
⁉️ #eCommerce tip: Improve conversion rates by tapping into Amazon's Q&As.

They're a goldmine for uncovering what your potential customers are curious about.

Use them to understand their needs, challenges, annoyances, and aspirations to help you create better product descriptions.
November 19, 2024 at 3:04 PM