I’m at the 45th anniversary of MADD, battling intoxicated driving together. I’m thankful for all the stories that were shared, the energy and the determination. Together we can make drunk driving a thing of the past.

Second model from Volvo Cars on the SPA2 platform with Smart Eye DMS, the all-new ES90. A luxury sedan jam-packed with new technologies including the most advanced DMS system in the market, using two HD cameras for superior performance and ADAS integration. $seye

Some thoughts on BYD. Now the largest BEV maker since Q4, overtaking Tesla. But what’s growing faster than BEV is PHEV, driven by the affordability of smaller batteries. That’s now 60% of BYDs +4M cars/y. Overall the fastest growing company on a stagnant world market.

Some CES 2025 pictures from Smart Eye

Finally we are allowed to tell the world that we are proud supplier to Nissan (and Mitsubishi). Here at CES we showcase the very nice all electric Nissan Ariya with the Smart Eye camera on the steering column. The booth is even more busy than last year.

Don’t text and drive