There is one word that defines successful change comms.

Clarity.

So, follow these 3 steps...

1. Simplify the message

2. Focus on problems and solutions

3. Use visuals and analogies

👉 Top tip: Using analogies is a great way for people to visualise the change that has yet to happen.

To give off true old Twitter vibes, I guess I had better post some non comms things as well.

So tonight, I will be cheering on Wales against Iceland, big game tonight for our World Cup hopes and group seeding.

Come on Cymru

Well, it looks like BlueSky is finally having its moment. 15m users and counting, the most downloaded App this month and posts across all platforms talking about the migration

Let's make it happen

The comms industry is tough, competitive, & exhausting. We face daily battles to prove our value, get labelled as “fluff” or “magic.” But despite constant need to justify worth, reputation is everything, and our work is essential. So, if things are challenging now—this too shall pass. Back yourself.