Mark Steven Woods
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markstevenwoods.bsky.social
Mark Steven Woods
@markstevenwoods.bsky.social
Director & Principal Consultant at Confident Communications | Chair of CIPR Cymru for 2025-28
Been away a while from here, coming back to see how things are going.

Certainly better than the bin fire that is X
August 14, 2025 at 5:42 AM
I have lost count of the times I have been asked this very question.

The PRs job is to present the facts and build trust with the reporter so articles at least have context and with a little luck are favourable.

But as Parry says, we can't get first look!
In PR, we *can’t* read the reporter’s article before it’s published.

That’s not how it works.
December 29, 2024 at 2:33 PM
Sharing with my (growing) network, seems like a useful tool for those making the migration from X
This might be worth trying if you want to connect all your followers on X with you on Bluesky. Do it soon, though, as X may well block apps like this at any moment www.techradar.com/computing/so...
I tried out this extension to bring my followers from Twitter to Bluesky, and it completely changed my experience
You can now abandon Twitter without abandoning your followers
www.techradar.com
November 20, 2024 at 9:25 AM
There is one word that defines successful change comms.

Clarity.

So, follow these 3 steps...

1. Simplify the message

2. Focus on problems and solutions

3. Use visuals and analogies

👉 Top tip: Using analogies is a great way for people to visualise the change that has yet to happen.
November 20, 2024 at 9:00 AM
Reposted by Mark Steven Woods
“Bluesky is an echo chamber!”

Our Reply: Echo chamber? Nah, we prefer to call it surround sound for facts.
November 19, 2024 at 1:53 AM
To give off true old Twitter vibes, I guess I had better post some non comms things as well.

So tonight, I will be cheering on Wales against Iceland, big game tonight for our World Cup hopes and group seeding.

Come on Cymru
November 19, 2024 at 7:27 PM
I see Bluesky are calling for all major media outlets to introduce 'Share to Bluesky' buttons to their sites.

This would be a great step to mainstreaming the network and increasing engagement.

It feels like this network is really starting to cook
November 19, 2024 at 4:11 PM
I wonder how many comms and PR people will hang onto their X account for listening purposes?

As communicators, should we avoid the echo chamber and open ourselves up to different opinions, or is enough enough, and should we just want to talk, share, and learn in a positive space?
November 18, 2024 at 12:45 PM
The Bluesky migration is interesting. By January I think we will be seeing more organisations and not just individuals make the shift and mothball their X accounts.

But can we convince our audiences to do the same. Industry moving is great but we need public to come with us.

Lots of work to do
November 16, 2024 at 5:59 PM
Well, it looks like BlueSky is finally having its moment. 15m users and counting, the most downloaded App this month and posts across all platforms talking about the migration

Let's make it happen
November 14, 2024 at 11:25 AM
The comms industry is tough, competitive, & exhausting. We face daily battles to prove our value, get labelled as “fluff” or “magic.” But despite constant need to justify worth, reputation is everything, and our work is essential. So, if things are challenging now—this too shall pass. Back yourself.
November 14, 2024 at 10:21 AM