Sophie Logan
banner
marketingsoph.bsky.social
Sophie Logan
@marketingsoph.bsky.social
PPC & Pugs. Nottingham, UK.

PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor.

I love horror films, true crime, CrossFit and carbs 🍟
I'm so sorry for your loss. What an amazing legacy to have him feature in your branding.

Hopefully soon enough seeing his face will bring you happy memories, even if the thought of that is tough right now.
July 10, 2025 at 2:44 PM
Thank you for having me back @ppchero.com!
June 11, 2025 at 4:03 PM
3. Keep them updated: If you're using Customer Match to manually feed in data on your current customers then make sure that you do this on a regular basis. I recommend putting a reoccurring event in your calendar to update your lists on a monthly basis.
May 28, 2025 at 9:51 AM
2. Make sure that you segment: Now that you can use smaller lists, segment your data accordingly. For example, rather than inputting a list which covers all businesses, try segmenting them down into industries. You will then also be able to offer them more relevant ads and landing page experience.
May 28, 2025 at 9:51 AM
1. Rubbish in, rubbish out: Whilst the minimum size has decreased, that shouldn't mean that the quality of the lists you're uploading should too. Make sure that you are feeding the system accurate and reliable data.
May 28, 2025 at 9:51 AM