Sophie Logan
@marketingsoph.bsky.social
PPC & Pugs. Nottingham, UK.
PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor.
I love horror films, true crime, CrossFit and carbs 🍟
PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor.
I love horror films, true crime, CrossFit and carbs 🍟
Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
July 18, 2025 at 7:31 AM
Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Optimising your campaigns, ads & LPs should be an consistent part of your strategy.
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
July 16, 2025 at 8:24 AM
Optimising your campaigns, ads & LPs should be an consistent part of your strategy.
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
What a day!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
June 26, 2025 at 2:10 PM
What a day!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
June '25 -" I still like the computer."
And I wish I still had that top...
And I wish I still had that top...
June 5, 2025 at 7:48 AM
June '25 -" I still like the computer."
And I wish I still had that top...
And I wish I still had that top...
Finally, a post which made me stop dead in my tracks!
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
May 27, 2025 at 8:07 AM
Finally, a post which made me stop dead in my tracks!
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.
Grab your copy now:
amzn.eu/d/6OO3jDi
Grab your copy now:
amzn.eu/d/6OO3jDi
May 13, 2025 at 8:19 AM
Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.
Grab your copy now:
amzn.eu/d/6OO3jDi
Grab your copy now:
amzn.eu/d/6OO3jDi
Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
May 8, 2025 at 9:48 AM
Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
Oh hayyy 👋
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
May 2, 2025 at 8:54 AM
Oh hayyy 👋
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
If you missed our chat, then head over to YouTube where you can watch the full recording:
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
May 2, 2025 at 8:44 AM
If you missed our chat, then head over to YouTube where you can watch the full recording:
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
Grab your FREE ticket to Nottingham DM 🎟️
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
April 28, 2025 at 12:56 PM
Grab your FREE ticket to Nottingham DM 🎟️
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
Thank you @wayneb77.bsky.social for the incredible captions 😂
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
April 24, 2025 at 12:29 PM
Thank you @wayneb77.bsky.social for the incredible captions 😂
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
I couldn't be more excited to announce that I am speaking at SMX London 2025!
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
April 24, 2025 at 8:25 AM
I couldn't be more excited to announce that I am speaking at SMX London 2025!
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!
For more information: www.linkedin.com/events/leadg...
For more information: www.linkedin.com/events/leadg...
April 22, 2025 at 9:04 AM
Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!
For more information: www.linkedin.com/events/leadg...
For more information: www.linkedin.com/events/leadg...
I've got mine!
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
April 16, 2025 at 9:08 AM
I've got mine!
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome.
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
April 15, 2025 at 7:37 AM
Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome.
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Take me back to Brighton!
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
April 14, 2025 at 10:06 AM
Take me back to Brighton!
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
April 11, 2025 at 12:51 PM
Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
Thank you to everyone who joined me at @heroconf.com for my talk - How to take your PPC management skills from average to awesome!
You can find my deck here:
speakerdeck.com/marketingsop...
You can find my deck here:
speakerdeck.com/marketingsop...
April 10, 2025 at 11:07 AM
Thank you to everyone who joined me at @heroconf.com for my talk - How to take your PPC management skills from average to awesome!
You can find my deck here:
speakerdeck.com/marketingsop...
You can find my deck here:
speakerdeck.com/marketingsop...
How's your day going?
Well you know, apparently I don't have permission for an account which I'm in the primary admin for and I need to get campaign live ASAP....
This randomly happens every now and then, but never usually on a day when I'm so pressed for time 🫠
Well you know, apparently I don't have permission for an account which I'm in the primary admin for and I need to get campaign live ASAP....
This randomly happens every now and then, but never usually on a day when I'm so pressed for time 🫠
April 8, 2025 at 10:41 AM
How's your day going?
Well you know, apparently I don't have permission for an account which I'm in the primary admin for and I need to get campaign live ASAP....
This randomly happens every now and then, but never usually on a day when I'm so pressed for time 🫠
Well you know, apparently I don't have permission for an account which I'm in the primary admin for and I need to get campaign live ASAP....
This randomly happens every now and then, but never usually on a day when I'm so pressed for time 🫠
The more source imagery I gave it, the worse it got...
🫠
🫠
April 4, 2025 at 10:05 AM
The more source imagery I gave it, the worse it got...
🫠
🫠
I made it on the PPC Survey 2025 Top 50 Most Influential PPC Experts list!
It's an absolute honour to be on the list and I look forward to keep on contributing to the community as much as possible!
❤️
It's an absolute honour to be on the list and I look forward to keep on contributing to the community as much as possible!
❤️
March 26, 2025 at 9:50 AM
I made it on the PPC Survey 2025 Top 50 Most Influential PPC Experts list!
It's an absolute honour to be on the list and I look forward to keep on contributing to the community as much as possible!
❤️
It's an absolute honour to be on the list and I look forward to keep on contributing to the community as much as possible!
❤️
I had a laptop free weekend for the first time in a long time.
Dexter was given 2 long walks, 1 pup cup and 1 well needed bath. We binge watched Severance and ate a ton of good food.
I have one very sleepy but happy pug today ❤️
Dexter was given 2 long walks, 1 pup cup and 1 well needed bath. We binge watched Severance and ate a ton of good food.
I have one very sleepy but happy pug today ❤️
March 17, 2025 at 9:00 AM
I had a laptop free weekend for the first time in a long time.
Dexter was given 2 long walks, 1 pup cup and 1 well needed bath. We binge watched Severance and ate a ton of good food.
I have one very sleepy but happy pug today ❤️
Dexter was given 2 long walks, 1 pup cup and 1 well needed bath. We binge watched Severance and ate a ton of good food.
I have one very sleepy but happy pug today ❤️
Well February was a quick one!
The Paid Search Association Conference, a team social, a Girls in Marketing event, podcast recordings, mentoring sessions and an infected finger from a cacti prick...
There's NEVER a dull day around here 😂
The Paid Search Association Conference, a team social, a Girls in Marketing event, podcast recordings, mentoring sessions and an infected finger from a cacti prick...
There's NEVER a dull day around here 😂
February 28, 2025 at 9:58 AM
Well February was a quick one!
The Paid Search Association Conference, a team social, a Girls in Marketing event, podcast recordings, mentoring sessions and an infected finger from a cacti prick...
There's NEVER a dull day around here 😂
The Paid Search Association Conference, a team social, a Girls in Marketing event, podcast recordings, mentoring sessions and an infected finger from a cacti prick...
There's NEVER a dull day around here 😂
There's not long to go until @heroconf.com UK makes it return at @brightonseo.com in April!
I'll be there on Thursday to speak about how you can take your PPC account management skills from average to awesome, and I would love to see you there!
www.ppchero.com/hero-conf-ap...
I'll be there on Thursday to speak about how you can take your PPC account management skills from average to awesome, and I would love to see you there!
www.ppchero.com/hero-conf-ap...
February 19, 2025 at 10:35 AM
There's not long to go until @heroconf.com UK makes it return at @brightonseo.com in April!
I'll be there on Thursday to speak about how you can take your PPC account management skills from average to awesome, and I would love to see you there!
www.ppchero.com/hero-conf-ap...
I'll be there on Thursday to speak about how you can take your PPC account management skills from average to awesome, and I would love to see you there!
www.ppchero.com/hero-conf-ap...
Calling all Lead Gen lovers!
I would love it if you would check out my talk from the @paidsearchorg.bsky.social Conference 2025, where I discuss ways to help to ensure that your PPC is running as effectively and as efficiently as possible:
speakerdeck.com/marketingsop...
I would love it if you would check out my talk from the @paidsearchorg.bsky.social Conference 2025, where I discuss ways to help to ensure that your PPC is running as effectively and as efficiently as possible:
speakerdeck.com/marketingsop...
February 14, 2025 at 1:04 PM
Calling all Lead Gen lovers!
I would love it if you would check out my talk from the @paidsearchorg.bsky.social Conference 2025, where I discuss ways to help to ensure that your PPC is running as effectively and as efficiently as possible:
speakerdeck.com/marketingsop...
I would love it if you would check out my talk from the @paidsearchorg.bsky.social Conference 2025, where I discuss ways to help to ensure that your PPC is running as effectively and as efficiently as possible:
speakerdeck.com/marketingsop...