Apply It Yourself: you can encourage your biggest fans even further by promoting their content, featuring them on your own marketing channels, inviting them to an ambassador program, or hiring them for official collaborations.

Results: my content about SparkToro got 32,616 views and 590 engagements; brought 3x as many directly attributable conversions as SparkToro's webinars; and increased sessions on several product pages by 162-397%.

Solution: SparkToro invested into encouraging their biggest fans, which led fans like me (Mariya Delano) to promote SparkToro and create fan content about their product.

Problem: Despite their large pubic presence and great top-of-funnel traffic, SparkToro have struggled to articulate the value of their product, educate users on how to use their software, or improve conversions to their paid plans.

Here's the TLDR on our case study:
- Background: SparkToro is a B2B SaaS company that makes audience research software, whose team includes two high-profile marketing influencers.

Reminds me of this old study from SparkToro https://sparktoro.com/blog/sparktoro-followerwonk-joint-twitter-analysis-19-42-of-active-accounts-are-fake-or-spam

I need to find better ways to discover accounts to follow. I’ve added 6+ feeds but still feel like I see the same accounts I already follow 🥲

oh my god. why do we keep proving that whole "truth is stranger than fiction" cliche. we can stop now. GET US OFF THIS RIDE

Lmao these people have always cracked me up on other socials too. They were SO BAD on TikTok