Mariya Delano
@mariyadelano.bsky.social
Founder & CEO @ Kalyna Marketing.
Work mostly with B2B SaaS. Content & audience research specialist, professional fangirl.
Ukrainian in NYC.
http://kalynamarketing.com
Mastodon: https://hachyderm.io/@mariyadelano
Work mostly with B2B SaaS. Content & audience research specialist, professional fangirl.
Ukrainian in NYC.
http://kalynamarketing.com
Mastodon: https://hachyderm.io/@mariyadelano
You do not need an algorithm for social media to work.
These screenshots are from a recent thread that I posted to Mastodon - a federated social media platform with no algorithm whatsoever. Posts get shared only through users following, replying to, and resharing them.
These screenshots are from a recent thread that I posted to Mastodon - a federated social media platform with no algorithm whatsoever. Posts get shared only through users following, replying to, and resharing them.
October 3, 2023 at 2:20 PM
You do not need an algorithm for social media to work.
These screenshots are from a recent thread that I posted to Mastodon - a federated social media platform with no algorithm whatsoever. Posts get shared only through users following, replying to, and resharing them.
These screenshots are from a recent thread that I posted to Mastodon - a federated social media platform with no algorithm whatsoever. Posts get shared only through users following, replying to, and resharing them.
Best marketing approach? Love.
Think of the first time you touched the sleek metal of a MacBook or heard the soulful cry of a rock song.
Recall how you felt – the tingling of your toes, the soft ringing of your heart.
Do you feel it? A part of your soul just came to life for the very first time.
Think of the first time you touched the sleek metal of a MacBook or heard the soulful cry of a rock song.
Recall how you felt – the tingling of your toes, the soft ringing of your heart.
Do you feel it? A part of your soul just came to life for the very first time.
Marketing to Feel Alive
Why love matters in business.
www.admdnewsletter.com
August 31, 2023 at 9:54 PM
Best marketing approach? Love.
Think of the first time you touched the sleek metal of a MacBook or heard the soulful cry of a rock song.
Recall how you felt – the tingling of your toes, the soft ringing of your heart.
Do you feel it? A part of your soul just came to life for the very first time.
Think of the first time you touched the sleek metal of a MacBook or heard the soulful cry of a rock song.
Recall how you felt – the tingling of your toes, the soft ringing of your heart.
Do you feel it? A part of your soul just came to life for the very first time.
Reposted by Mariya Delano
A large part of the #marketing SaaS and tool/software economy is based on marketers generally paying for things they think they need, but really don't.
#seo
#seo
August 29, 2023 at 5:55 PM
A large part of the #marketing SaaS and tool/software economy is based on marketers generally paying for things they think they need, but really don't.
#seo
#seo
Reposted by Mariya Delano
"AI" is a catch-all term for any algorithm I can't explain
I'm sick of 'AI' being a moral question when it has such an imprecise and broad meaning. I hate it when my co-workers ask me if I think AI is good or bad when it's a term used to refer to everything from Midjourney to AlphaFold to the fucking TikTok algorithm.
petition to stop calling things AI
August 29, 2023 at 12:06 AM
"AI" is a catch-all term for any algorithm I can't explain
I've finally put together my full love story with SparkToro, the content I've made about them, and all of my shoutouts about their software and their team. 💜 💛 💙
If you're wondered why I like this software so much... this is your answer.
kalynamarketing.com/blog/sparkto...
If you're wondered why I like this software so much... this is your answer.
kalynamarketing.com/blog/sparkto...
SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content ��...
SparkToro saw a significant lift in product awareness, usage, and qualified
traffic thanks to content created by a single fan who was neither
affiliated with the company nor financially incentivized...
kalynamarketing.com
August 25, 2023 at 4:09 PM
I've finally put together my full love story with SparkToro, the content I've made about them, and all of my shoutouts about their software and their team. 💜 💛 💙
If you're wondered why I like this software so much... this is your answer.
kalynamarketing.com/blog/sparkto...
If you're wondered why I like this software so much... this is your answer.
kalynamarketing.com/blog/sparkto...
If any new marketing people are joining – hi, I'm a B2B tech marketer.
I run an agency; specialize in content, organic growth, audience research, and earned media. I also write really emotional pieces that are still somehow about marketing (supposedly). And I make funny faces, a lot.
I run an agency; specialize in content, organic growth, audience research, and earned media. I also write really emotional pieces that are still somehow about marketing (supposedly). And I make funny faces, a lot.
August 18, 2023 at 9:41 PM
If any new marketing people are joining – hi, I'm a B2B tech marketer.
I run an agency; specialize in content, organic growth, audience research, and earned media. I also write really emotional pieces that are still somehow about marketing (supposedly). And I make funny faces, a lot.
I run an agency; specialize in content, organic growth, audience research, and earned media. I also write really emotional pieces that are still somehow about marketing (supposedly). And I make funny faces, a lot.
*furiously checks timelines across bluesky, Threads, and Mastodon to see who's joined today*
August 18, 2023 at 9:35 PM
*furiously checks timelines across bluesky, Threads, and Mastodon to see who's joined today*
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
My new piece for Search Engine Land goes deeper into what I mean + practical frameworks for how to improve your content quality. 🧐
My new piece for Search Engine Land goes deeper into what I mean + practical frameworks for how to improve your content quality. 🧐
Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
searchengineland.com
August 18, 2023 at 9:30 PM
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
My new piece for Search Engine Land goes deeper into what I mean + practical frameworks for how to improve your content quality. 🧐
My new piece for Search Engine Land goes deeper into what I mean + practical frameworks for how to improve your content quality. 🧐
“Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers?”
My first piece for Search Engine Land is live!
Thoughts on SEO, marketing, content, & SERP design
My first piece for Search Engine Land is live!
Thoughts on SEO, marketing, content, & SERP design
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
searchengineland.com
August 4, 2023 at 10:54 PM
“Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers?”
My first piece for Search Engine Land is live!
Thoughts on SEO, marketing, content, & SERP design
My first piece for Search Engine Land is live!
Thoughts on SEO, marketing, content, & SERP design
Reposted by Mariya Delano
Please support striking workers in the way they’ve asked for. Instead of a viewer boycott, which they haven’t asked for, can you commit to donating to the strike fund, which they have? Maybe an amount equal to what you pay for streaming each month, for even one of the streamers, if not all?
I think we should be talking about a viewer's strike right now. Cut off the streaming services at least, until an agreement is reached with WGA and SAG. Maybe no movies as well? What do you think?
July 14, 2023 at 12:34 AM
Please support striking workers in the way they’ve asked for. Instead of a viewer boycott, which they haven’t asked for, can you commit to donating to the strike fund, which they have? Maybe an amount equal to what you pay for streaming each month, for even one of the streamers, if not all?
Hi friends!
I launched a podcast yesterday. It’s an accompanying show to my newsletter, “Attention Deficit Marketing Disorder” (or ADMD).
The first episode is about Meta’s Threads and the loneliness that social media can cause for all of us.
Find it on Substack, Apple Podcasts, and Spotify!
I launched a podcast yesterday. It’s an accompanying show to my newsletter, “Attention Deficit Marketing Disorder” (or ADMD).
The first episode is about Meta’s Threads and the loneliness that social media can cause for all of us.
Find it on Substack, Apple Podcasts, and Spotify!
July 13, 2023 at 10:33 PM
Hi friends!
I launched a podcast yesterday. It’s an accompanying show to my newsletter, “Attention Deficit Marketing Disorder” (or ADMD).
The first episode is about Meta’s Threads and the loneliness that social media can cause for all of us.
Find it on Substack, Apple Podcasts, and Spotify!
I launched a podcast yesterday. It’s an accompanying show to my newsletter, “Attention Deficit Marketing Disorder” (or ADMD).
The first episode is about Meta’s Threads and the loneliness that social media can cause for all of us.
Find it on Substack, Apple Podcasts, and Spotify!
I really don’t know what is gonna happen with Threads. It feels stagnated, which is a very strange thing to say of a brand new social media platform. But because everyone just kind of ported their existing Twitter habits and a lot of their preexisting following… that platform doesn’t FEEL new
July 8, 2023 at 7:18 PM
I really don’t know what is gonna happen with Threads. It feels stagnated, which is a very strange thing to say of a brand new social media platform. But because everyone just kind of ported their existing Twitter habits and a lot of their preexisting following… that platform doesn’t FEEL new
Reposted by Mariya Delano
I do wonder how much having a presence on brutally algo-driven places like Facebook, Insta, and new Twitter actually *is* helping 99% of creators get noticed nowadays, vs just tricking us into *thinking* it’s helping.
July 6, 2023 at 11:00 PM
I do wonder how much having a presence on brutally algo-driven places like Facebook, Insta, and new Twitter actually *is* helping 99% of creators get noticed nowadays, vs just tricking us into *thinking* it’s helping.
I can tell y’all that I am coming back to Bluesky for the memes.
This place has the best memes out of any Twitter alternatives and I’m on most of them at this point 😅
This place has the best memes out of any Twitter alternatives and I’m on most of them at this point 😅
July 6, 2023 at 4:22 PM
I can tell y’all that I am coming back to Bluesky for the memes.
This place has the best memes out of any Twitter alternatives and I’m on most of them at this point 😅
This place has the best memes out of any Twitter alternatives and I’m on most of them at this point 😅
Reposted by Mariya Delano
[joins an app made by the king of dogshit apps] i can’t believe this app is dogshit
July 6, 2023 at 4:05 AM
[joins an app made by the king of dogshit apps] i can’t believe this app is dogshit
Woot woot my marketing newsletter got a rebrand and a fancy new domain name.
If you’re curious why Rand Fishkin, Rian van der Merwe, and marketers from OpenView, Stripe, Growclass, and many more praise my sappy essays on content:
https://www.admdnewsletter.com/about
If you’re curious why Rand Fishkin, Rian van der Merwe, and marketers from OpenView, Stripe, Growclass, and many more praise my sappy essays on content:
https://www.admdnewsletter.com/about
About - Attention Deficit Marketing Disorder
A marketing newsletter that talks about love, joy, grief, and fear. We'll cover practical concepts in marketing work by looking at the emotions around them. Click to read Attention Deficit Marketing D...
www.admdnewsletter.com
July 5, 2023 at 1:43 AM
Woot woot my marketing newsletter got a rebrand and a fancy new domain name.
If you’re curious why Rand Fishkin, Rian van der Merwe, and marketers from OpenView, Stripe, Growclass, and many more praise my sappy essays on content:
https://www.admdnewsletter.com/about
If you’re curious why Rand Fishkin, Rian van der Merwe, and marketers from OpenView, Stripe, Growclass, and many more praise my sappy essays on content:
https://www.admdnewsletter.com/about
Reposted by Mariya Delano
I said this a year ago elsewhere, but I’ll say it again here: It's impossible to overstate how much the big tech CEOs & VCs are being radicalized within their bubble. The level of paranoia & contrived victimization is off the charts, and they increasingly only consume media that they have funded.
July 4, 2023 at 8:23 PM
I said this a year ago elsewhere, but I’ll say it again here: It's impossible to overstate how much the big tech CEOs & VCs are being radicalized within their bubble. The level of paranoia & contrived victimization is off the charts, and they increasingly only consume media that they have funded.
I want to tell you a story about how I, a marketer with a small social media following, accidentally blew up Mastodon with some war reporting. And what the internet might look like on the other side of dying legacy social media.
https://admd.substack.com/p/on-the-birth-of-a-new-internet
https://admd.substack.com/p/on-the-birth-of-a-new-internet
On the Birth of a New Internet
Watching the old web die a painful death as something new is being born from the ashes.
admd.substack.com
July 3, 2023 at 6:04 PM
I want to tell you a story about how I, a marketer with a small social media following, accidentally blew up Mastodon with some war reporting. And what the internet might look like on the other side of dying legacy social media.
https://admd.substack.com/p/on-the-birth-of-a-new-internet
https://admd.substack.com/p/on-the-birth-of-a-new-internet
Reposted by Mariya Delano
Some tools:
1 Visualise bsky https://bsky.jazco.dev/ (@jaz.bsky.social)
2 Find feeds https://goodfeeds.co/ (@jcsalterego.bsky.social)
3 See stats https://vqv.app/stats (@vqv.app)
4 Build feeds https://skyfeed.app/ (@skyfeed.app)
5 Your interactions https://wolfgang.raios.xyz/ (@wolfgang.raios.xyz)
1 Visualise bsky https://bsky.jazco.dev/ (@jaz.bsky.social)
2 Find feeds https://goodfeeds.co/ (@jcsalterego.bsky.social)
3 See stats https://vqv.app/stats (@vqv.app)
4 Build feeds https://skyfeed.app/ (@skyfeed.app)
5 Your interactions https://wolfgang.raios.xyz/ (@wolfgang.raios.xyz)
July 2, 2023 at 1:17 AM
Some tools:
1 Visualise bsky https://bsky.jazco.dev/ (@jaz.bsky.social)
2 Find feeds https://goodfeeds.co/ (@jcsalterego.bsky.social)
3 See stats https://vqv.app/stats (@vqv.app)
4 Build feeds https://skyfeed.app/ (@skyfeed.app)
5 Your interactions https://wolfgang.raios.xyz/ (@wolfgang.raios.xyz)
1 Visualise bsky https://bsky.jazco.dev/ (@jaz.bsky.social)
2 Find feeds https://goodfeeds.co/ (@jcsalterego.bsky.social)
3 See stats https://vqv.app/stats (@vqv.app)
4 Build feeds https://skyfeed.app/ (@skyfeed.app)
5 Your interactions https://wolfgang.raios.xyz/ (@wolfgang.raios.xyz)
Reposted by Mariya Delano
Trying to pull together a bunch of guides for new users coming - will be posting them as quotes below so I can just start linking this post.
Would be great if you can post any you have below!
Would be great if you can post any you have below!
July 2, 2023 at 1:03 AM
Trying to pull together a bunch of guides for new users coming - will be posting them as quotes below so I can just start linking this post.
Would be great if you can post any you have below!
Would be great if you can post any you have below!
LinkedIn's new algorithm is so broken right now I literally spent 30 minutes today trying to find a single thing to comment on or like.
It's bad out there, guys.
It's bad out there, guys.
July 1, 2023 at 11:44 PM
LinkedIn's new algorithm is so broken right now I literally spent 30 minutes today trying to find a single thing to comment on or like.
It's bad out there, guys.
It's bad out there, guys.
Reposted by Mariya Delano
twitter is the submarine of social media
July 1, 2023 at 8:08 PM
twitter is the submarine of social media