Marc Keuschnigg
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marckeuschnigg.bsky.social
Marc Keuschnigg
@marckeuschnigg.bsky.social
Professor of Sociology, Leipzig U
The Institute of Analytical Sociology, Linköping U
Studying cultural dynamics, inequality, norms
www.keuschnigg.org
"Wide social influence" hits the sweet spot, balancing exposure to novelty and willingness to adoption. This influence mechanism can make the unexpected happen, leading to cultural change
👉 sociologicalscience.com/articles-v12...
Wide Social Influence and the Emergence of the Unexpected: An Empirical Test Using Spotify Data
Article: Wide Social Influence and the Emergence of the Unexpected: An Empirical Test Using Spotify Data | Sociological Science | Posted October 23, 2025
sociologicalscience.com
October 24, 2025 at 3:00 PM
Analyzing 1M Spotify users, we show how “wide social influence” exposes people to content beyond their usual repertoires—decoupling collective outcomes from initial preferences. The key: partial taste overlap between senders and receivers. Too little similarity, no influence; too much, no novelty.
October 24, 2025 at 3:00 PM
Herzlichen Glückwunsch Herr Doktor!!
October 20, 2025 at 6:43 PM
Ha, little did I know. Somebody put this up on or poster stands. Love also your video on network science. We need much more of these things!
July 27, 2025 at 10:42 AM
Thank you Hendrik for your hard work and commitment to help organizing the conference 🙌
July 24, 2025 at 5:34 PM