Yes! In what other industry is it this "acceptable" to create so much friction for people who are at their most vulnerable. The marketer/UX brain is so overwhelmed how simple, yet impactful, the little things. Empathy shouldn't be an innovation. But sadly, it's a "differentiator" #HITsm #ViVEvent25

"Patient rage is mainstream" is a golden nugget. Well said. I find myself clarifying when people ask me what I do for work because healthcare has so many landmines #HITsm

🎯The lip service is equally exhausting as it is typical. We're obsessed with "innovation" all the while our primary stakeholders' needs go unaddressed or fall in priority to whims of product owners, designers, and yes, the marketers, too. If now isn't a time to be brave, when is? #HITsm #ViVEvent25

Advancing health equity goals amid DEI destruction? (Hopping in late!) #hitsm