Mallory Willsea
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mallorywillsea.bsky.social
Mallory Willsea
@mallorywillsea.bsky.social
🎤 Chief Strategist of Enrollify
🚴‍♀️ Spin and barre instructor
🎭 Broadway nerd
Pinned
👋 Heyo

I’m Mallory — Chief Strategist of Enrollify, Saratoga Springs resident, and proud dog mom to Blossom. 🎤🏇🐾

I chase innovation, have big opinions on #higheredmarketing, and a not-so-secret obsession with showtunes.

Here to talk shop, swap ideas, and add a little glitter to your drink! ✨
May your day be merry & bright 🎄✨
December 25, 2024 at 6:18 PM
My LinkedIn feed for the past month has been primarily surfacing content that was posted 2-3 weeks ago. I hate it. It's all stuff that is no longer timely and mostly AMA event related.

It makes me appreciate this space even more. 🫡
December 9, 2024 at 4:43 PM
December 6, 2024 at 2:17 PM
There is truly nothing like the energy I feel after recording podcasts with @sethodell.bsky.social.

That's all.
December 4, 2024 at 8:47 PM
Reposted by Mallory Willsea
Higher ed is at a crossroads. 🚦

On one side: skyrocketing workloads, overwhelmed staff, and students feeling like numbers in a system.

On the other: new AI tools that promise to somehow fix it all.

So, where do we go from here? 🛤️

A 🧵 (1/6):
December 4, 2024 at 8:00 PM
I see a lot (a lot!) of Broadway shows. But the revival of Sunset Blvd is absolutely the best I’ve been to in a very long time. Don’t sleep on this one.
December 1, 2024 at 5:24 PM
Here’s the mix. 45 min of pure energy. 🎶🚴‍♀️🔥 #letsride

open.spotify.com/playlist/2fO...
#spin #saturdaymorning
RR30 11/23/24
Playlist · mallorywillsea · 16 items
open.spotify.com
November 23, 2024 at 1:34 PM
Should I use BlueSky to drop new content early? And without a gate?

I’m sharing a brand new AI Playbook for #highered leaders on Monday morning, but I’m down to put the link here today.
November 22, 2024 at 7:38 PM
Wicked movie soundtrack on repeat today.

But nothing beats 2006 in the West End …
November 22, 2024 at 1:00 PM
Happy Wicked Release Day! 💚🩷💚
November 22, 2024 at 11:44 AM
It me. 🤷‍♀️
November 22, 2024 at 12:48 AM
Reposted by Mallory Willsea
As you can imagine, I get criticized A LOT (jk, just normal amounts). In business, I've got methods for taking it in stride. Personally... well, still working on that.

Thanks to @carriehphillips.bsky.social + @enrollify.bsky.social for having a chat. #HigherEd

www.enrollify.org/episodes/joe...
Joel Goodman on Handling Criticism [Lessons in Leadership]
Carrie and Joel Goodman explore the nuanced topic of handling criticism as a leader.
www.enrollify.org
November 21, 2024 at 5:14 PM
Which tagline do you like better #higheredmarketing?

AI-Powered, People-Focused

AI-Powered, People-First
November 21, 2024 at 3:48 PM
Reposted by Mallory Willsea
Does AI kill the personal touch in higher ed?

Short answer: nope.

✅ Spot at-risk students early
✅ Free up staff for real convos
✅ Send messages that actually feel personal other than "Hello, {First.Name.}"

We’re breaking it all down in Balancing Bytes and Bonds. Save your seat: lnkd.in/eWFU5jG5
November 20, 2024 at 8:58 PM
The #1 complaint I hear about #GenAI? “It creates crappy content.”

Real Talk: Sounds like a *you* problem, not a GenAI problem.

Garbage in, garbage out.

If you’re feeding it junk, don’t be shocked when that’s what you get back.

#sorrynotsorry
November 20, 2024 at 5:36 PM
Highlight of my trip to speak at SUNYCUAD yesterday? Seeing some of my OG #highered friends.
November 20, 2024 at 2:35 PM
Reposted by Mallory Willsea
Had the pleasure of chatting with one of my favorite leaders and humans in higher ed, @carriehphillips.bsky.social, for the latest episode of Breaking Silos to discuss how seasoned and emerging leaders can pave the way for their institutions to bust silos. 💪

@enrollify.bsky.social
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips
Host Shane Baglini interviews Carrie Phillips, UALR's Chief Communications and Marketing Officer, to discuss effective leadership strategies for breaking down silos, fostering collaboration, and devel...
www.enrollify.org
November 20, 2024 at 12:15 PM
If you could listen to anyone talk about #AI as a #highered conference keynote, who tops your list?
November 18, 2024 at 5:40 PM
Happy Sunday #highered -- I need some help coming up with great use cases around #AI for advancement pros. Here's a slide I've used before for the #higheredmarketing audience.

No bad ideas in a brainstorm. What'cha got?
November 17, 2024 at 7:05 PM
Enrollify Starter Pack 👇👇

go.bsky.app/KnbRSbQ
November 17, 2024 at 6:16 PM
The class I taught this morning was a vibe.

open.spotify.com/playlist/3KE...
Rev 12 11/17/24
Playlist · mallorywillsea · 16 items
open.spotify.com
November 17, 2024 at 3:01 PM
Music is therapy
November 17, 2024 at 1:24 AM
It’s the plant’s fault 💯
November 16, 2024 at 9:16 PM
🐦
November 16, 2024 at 5:35 PM
You know black is this year’s pink!

Crazy hyped to teach this class.

Might arrive by bubble. 🫧🪄✨
November 16, 2024 at 3:17 PM