It’s a beautiful day for a swing. ☀️ #holidaybreak

My episode “𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐧𝐠 𝐘𝐢𝐞𝐥𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐆𝐢𝐟𝐭 𝐆𝐮𝐢𝐝𝐞” on Enrollify is live! I had a great time with Dayana on @talkintactics.bsky.social about how I used parent behavior to reveal student deposit intent with big results! 👊🏻

🎙️Listen Now: lnkd.in/eDRZQmPX

#EMChat #HigherEd #HigherEdMktg

Recently joined Talking Tactics, a podcast on @enrollify.bsky.social, hosted by @kibilds.bsky.social! We discussed how a holiday gift email for parents pinpointed high-likelihood deposits w/ 70% of clicks = deposits.
Spend Christmas Eve tuning in... featuring a Rudolph. (Just not that one.) 🤗🦌

And just like that, I have a 4 year old.

Becoming a first-time parent during a global pandemic was not what I’d envisioned. But, I gained the gift of time at home to watch her grow in ways I’d only hoped. ❤️

Happy birthday my super smart, wild, creative Myla girl. You are so loved. 🥰🤗

IYKYK #higheredmarketing #iwasajournalismmajor

I’m a lover (and collector) of good copy writing. Any time I see something, I save it as future creative inspiration, higher ed or not. And, I believe it deserves to be shared!

Here’s one today that I think hit so many marks: Burst Toothbush. 👏 I literally laughed aloud.