@limitlessselling.bsky.social
The words we use matter. They matter most when they show up in behaviors.
I've spent years watching how language shapes identity, and the patterns are undeniable. The words we choose create our reality.
Here's how I've upgraded my vocabulary over the years:
I've spent years watching how language shapes identity, and the patterns are undeniable. The words we choose create our reality.
Here's how I've upgraded my vocabulary over the years:
June 14, 2025 at 1:00 PM
The words we use matter. They matter most when they show up in behaviors.
I've spent years watching how language shapes identity, and the patterns are undeniable. The words we choose create our reality.
Here's how I've upgraded my vocabulary over the years:
I've spent years watching how language shapes identity, and the patterns are undeniable. The words we choose create our reality.
Here's how I've upgraded my vocabulary over the years:
Last week my Legend Builders met to support each other and receive the most excellent leadership talk from Mark Panciera. See photo.
If you're a Miami-based Owner or Chief Executive ready to support and build other leaders, Carolina and I are forming a new Vistage group launching Q4.
If you're a Miami-based Owner or Chief Executive ready to support and build other leaders, Carolina and I are forming a new Vistage group launching Q4.
June 13, 2025 at 1:00 PM
Last week my Legend Builders met to support each other and receive the most excellent leadership talk from Mark Panciera. See photo.
If you're a Miami-based Owner or Chief Executive ready to support and build other leaders, Carolina and I are forming a new Vistage group launching Q4.
If you're a Miami-based Owner or Chief Executive ready to support and build other leaders, Carolina and I are forming a new Vistage group launching Q4.
They say you join the gym for the vanity and stay for the therapy.
One of my Vistage members said something last week that reminded me of this: "I joined for what I could get, and I stay for what I can give."
One of my Vistage members said something last week that reminded me of this: "I joined for what I could get, and I stay for what I can give."
June 13, 2025 at 1:00 PM
They say you join the gym for the vanity and stay for the therapy.
One of my Vistage members said something last week that reminded me of this: "I joined for what I could get, and I stay for what I can give."
One of my Vistage members said something last week that reminded me of this: "I joined for what I could get, and I stay for what I can give."
The spotlight effect: It can kill us in selling OR it can release us.
When we realize our prospect isn’t obsessing over us - they’re staring in a mirror. Fixated on themselves.
When we realize our prospect isn’t obsessing over us - they’re staring in a mirror. Fixated on themselves.
June 12, 2025 at 1:00 PM
The spotlight effect: It can kill us in selling OR it can release us.
When we realize our prospect isn’t obsessing over us - they’re staring in a mirror. Fixated on themselves.
When we realize our prospect isn’t obsessing over us - they’re staring in a mirror. Fixated on themselves.
I spent 52 years building the wrong life. I was drowning.
What a difference the past 24 months has made.
2023: Overworked. Unhealthy. Stressed. My business looked more like a prison sentence than freedom. My team underperformed while I burned out trying to be everywhere at once.
What a difference the past 24 months has made.
2023: Overworked. Unhealthy. Stressed. My business looked more like a prison sentence than freedom. My team underperformed while I burned out trying to be everywhere at once.
June 8, 2025 at 1:00 PM
I spent 52 years building the wrong life. I was drowning.
What a difference the past 24 months has made.
2023: Overworked. Unhealthy. Stressed. My business looked more like a prison sentence than freedom. My team underperformed while I burned out trying to be everywhere at once.
What a difference the past 24 months has made.
2023: Overworked. Unhealthy. Stressed. My business looked more like a prison sentence than freedom. My team underperformed while I burned out trying to be everywhere at once.
It's a myth that the elite performers summon heroic discipline on demand.
Why would I rely on willpower when I can just take away the temptations?
Neuroscience calls willpower a “finite cognitive resource.” Depleted with micro-decisions my brain defaults to comfort.
Why would I rely on willpower when I can just take away the temptations?
Neuroscience calls willpower a “finite cognitive resource.” Depleted with micro-decisions my brain defaults to comfort.
June 7, 2025 at 1:00 PM
It's a myth that the elite performers summon heroic discipline on demand.
Why would I rely on willpower when I can just take away the temptations?
Neuroscience calls willpower a “finite cognitive resource.” Depleted with micro-decisions my brain defaults to comfort.
Why would I rely on willpower when I can just take away the temptations?
Neuroscience calls willpower a “finite cognitive resource.” Depleted with micro-decisions my brain defaults to comfort.
We are building our second Miami CEO group now. Want in?
Vistage is the OG Peer Advisory Group
- 46,000 members worldwide
- 40 Countries
- 62 years
Photos: Last week's introduction to Vistage Breakfast in Coral Gables
DM me for details of our next breakfast and how to qualify.
Vistage is the OG Peer Advisory Group
- 46,000 members worldwide
- 40 Countries
- 62 years
Photos: Last week's introduction to Vistage Breakfast in Coral Gables
DM me for details of our next breakfast and how to qualify.
June 6, 2025 at 12:00 PM
We are building our second Miami CEO group now. Want in?
Vistage is the OG Peer Advisory Group
- 46,000 members worldwide
- 40 Countries
- 62 years
Photos: Last week's introduction to Vistage Breakfast in Coral Gables
DM me for details of our next breakfast and how to qualify.
Vistage is the OG Peer Advisory Group
- 46,000 members worldwide
- 40 Countries
- 62 years
Photos: Last week's introduction to Vistage Breakfast in Coral Gables
DM me for details of our next breakfast and how to qualify.
The fastest way to become the entrepreneur you want to become, is to surround yourself with entrepreneurs who force you to do it.
Thats why Carolina and I lead Vistage peer advisory groups in Miami.
Builders building builders.
Winners attracting wins.
Thats why Carolina and I lead Vistage peer advisory groups in Miami.
Builders building builders.
Winners attracting wins.
June 6, 2025 at 12:00 PM
The fastest way to become the entrepreneur you want to become, is to surround yourself with entrepreneurs who force you to do it.
Thats why Carolina and I lead Vistage peer advisory groups in Miami.
Builders building builders.
Winners attracting wins.
Thats why Carolina and I lead Vistage peer advisory groups in Miami.
Builders building builders.
Winners attracting wins.
Treat sales like a machine and you’ll drown in exceptions, discount spirals, and identity rot.
Treat marketing like a rainforest and you’ll waste years chasing butterflies instead of building the machine. The mismatch drains time, margin, and morale.
Treat marketing like a rainforest and you’ll waste years chasing butterflies instead of building the machine. The mismatch drains time, margin, and morale.
June 4, 2025 at 12:00 PM
Treat sales like a machine and you’ll drown in exceptions, discount spirals, and identity rot.
Treat marketing like a rainforest and you’ll waste years chasing butterflies instead of building the machine. The mismatch drains time, margin, and morale.
Treat marketing like a rainforest and you’ll waste years chasing butterflies instead of building the machine. The mismatch drains time, margin, and morale.
That’s worth the miles. The time in the air.
But the best part of every itinerary is the return flight.
Wheels down in Miami, phone off, arms around Carolina and the kids.
❤️
♻️ What keeps you grounded when your work has you constantly in the air?
But the best part of every itinerary is the return flight.
Wheels down in Miami, phone off, arms around Carolina and the kids.
❤️
♻️ What keeps you grounded when your work has you constantly in the air?
May 31, 2025 at 12:00 PM
That’s worth the miles. The time in the air.
But the best part of every itinerary is the return flight.
Wheels down in Miami, phone off, arms around Carolina and the kids.
❤️
♻️ What keeps you grounded when your work has you constantly in the air?
But the best part of every itinerary is the return flight.
Wheels down in Miami, phone off, arms around Carolina and the kids.
❤️
♻️ What keeps you grounded when your work has you constantly in the air?
9 cities in 5 months. Thousands of miles.
From Miami humidity to Vegas neon, I’ve been in boardrooms and break-out rooms teaching teams how to turn potential into predictable revenue.
Dallas
Orlando
Houston
Kansas City
The California coast
The deserts of Arizona and New Mexico
From Miami humidity to Vegas neon, I’ve been in boardrooms and break-out rooms teaching teams how to turn potential into predictable revenue.
Dallas
Orlando
Houston
Kansas City
The California coast
The deserts of Arizona and New Mexico
May 31, 2025 at 12:00 PM
9 cities in 5 months. Thousands of miles.
From Miami humidity to Vegas neon, I’ve been in boardrooms and break-out rooms teaching teams how to turn potential into predictable revenue.
Dallas
Orlando
Houston
Kansas City
The California coast
The deserts of Arizona and New Mexico
From Miami humidity to Vegas neon, I’ve been in boardrooms and break-out rooms teaching teams how to turn potential into predictable revenue.
Dallas
Orlando
Houston
Kansas City
The California coast
The deserts of Arizona and New Mexico
If you want to know the simplest way to communicate to your prospects, your customers, and your market that you are the best:
It’s not reviews.
It’s not stars.
It’s not endorsements.
It’s being the most expensive.
It’s not reviews.
It’s not stars.
It’s not endorsements.
It’s being the most expensive.
May 27, 2025 at 12:00 PM
If you want to know the simplest way to communicate to your prospects, your customers, and your market that you are the best:
It’s not reviews.
It’s not stars.
It’s not endorsements.
It’s being the most expensive.
It’s not reviews.
It’s not stars.
It’s not endorsements.
It’s being the most expensive.
My inner critic calls it prudence. My inner coach calls it sabotage.
Self-doubt - rooted in the “Double Reflection”: the obsession over what I think others think of me. Two mirrors, infinite distortion.
Self-doubt - rooted in the “Double Reflection”: the obsession over what I think others think of me. Two mirrors, infinite distortion.
May 24, 2025 at 12:00 PM
My inner critic calls it prudence. My inner coach calls it sabotage.
Self-doubt - rooted in the “Double Reflection”: the obsession over what I think others think of me. Two mirrors, infinite distortion.
Self-doubt - rooted in the “Double Reflection”: the obsession over what I think others think of me. Two mirrors, infinite distortion.
The seduction of comfort vs. the fire of growth.
Remember the paradox: the road to hell feels like heaven, and the road to heaven feels like hell.
Remember the paradox: the road to hell feels like heaven, and the road to heaven feels like hell.
May 22, 2025 at 12:00 PM
The seduction of comfort vs. the fire of growth.
Remember the paradox: the road to hell feels like heaven, and the road to heaven feels like hell.
Remember the paradox: the road to hell feels like heaven, and the road to heaven feels like hell.
Luck is math not magic. It blossoms in the shadow of action.
Expand the surface area where opportunity can land.
Move → collide with people.
Do → collide with feedback.
Persist → collide with perfect timing.
Stand still and luck can’t find me.
Stay in motion and “fortune” becomes inevitable.
Expand the surface area where opportunity can land.
Move → collide with people.
Do → collide with feedback.
Persist → collide with perfect timing.
Stand still and luck can’t find me.
Stay in motion and “fortune” becomes inevitable.
May 21, 2025 at 12:00 PM
Luck is math not magic. It blossoms in the shadow of action.
Expand the surface area where opportunity can land.
Move → collide with people.
Do → collide with feedback.
Persist → collide with perfect timing.
Stand still and luck can’t find me.
Stay in motion and “fortune” becomes inevitable.
Expand the surface area where opportunity can land.
Move → collide with people.
Do → collide with feedback.
Persist → collide with perfect timing.
Stand still and luck can’t find me.
Stay in motion and “fortune” becomes inevitable.
Language Shapes Reality: Why a Unified Commercial Language Accelerates Revenue.
When building a selling culture in your company, one of the most overlooked elements is language. Creating a common commercial lexicon across the business should be priority #1.
When building a selling culture in your company, one of the most overlooked elements is language. Creating a common commercial lexicon across the business should be priority #1.
May 20, 2025 at 12:00 PM
Language Shapes Reality: Why a Unified Commercial Language Accelerates Revenue.
When building a selling culture in your company, one of the most overlooked elements is language. Creating a common commercial lexicon across the business should be priority #1.
When building a selling culture in your company, one of the most overlooked elements is language. Creating a common commercial lexicon across the business should be priority #1.
Founders: Do you remember how it felt the day you decided to trust your wings and not the branch?
We don't fear the branch breaking - we've already decided to fly.
There is a price to pay of course:
We don't fear the branch breaking - we've already decided to fly.
There is a price to pay of course:
May 19, 2025 at 12:00 PM
Founders: Do you remember how it felt the day you decided to trust your wings and not the branch?
We don't fear the branch breaking - we've already decided to fly.
There is a price to pay of course:
We don't fear the branch breaking - we've already decided to fly.
There is a price to pay of course:
The #1 Sales Tool That Never Fails... ☎️
The telephone has always been, and will always be, the most powerful tool in selling.
The telephone has always been, and will always be, the most powerful tool in selling.
May 15, 2025 at 12:00 PM
The #1 Sales Tool That Never Fails... ☎️
The telephone has always been, and will always be, the most powerful tool in selling.
The telephone has always been, and will always be, the most powerful tool in selling.
I'm 54. At 42 I left a corporate job to start a business.
After 12 years of "freedom", the “grinding lifestyle” nearly broke me. 6 brutal truths about being a founder nobody warns you about:
After 12 years of "freedom", the “grinding lifestyle” nearly broke me. 6 brutal truths about being a founder nobody warns you about:
May 13, 2025 at 11:00 AM
I'm 54. At 42 I left a corporate job to start a business.
After 12 years of "freedom", the “grinding lifestyle” nearly broke me. 6 brutal truths about being a founder nobody warns you about:
After 12 years of "freedom", the “grinding lifestyle” nearly broke me. 6 brutal truths about being a founder nobody warns you about:
“The cynic gets to be right. The optimist gets to be rich.”
Here’s why—in 90 seconds. ⬇️
♻️ Share this post with your network. Someone you know needs to read it.
Here’s why—in 90 seconds. ⬇️
♻️ Share this post with your network. Someone you know needs to read it.
May 12, 2025 at 11:00 AM
“The cynic gets to be right. The optimist gets to be rich.”
Here’s why—in 90 seconds. ⬇️
♻️ Share this post with your network. Someone you know needs to read it.
Here’s why—in 90 seconds. ⬇️
♻️ Share this post with your network. Someone you know needs to read it.
To Mum, watching from heaven: You and dad truly made life beautiful with your love and dedication to your family.
Happy Mother’s Day! 🌺
To all mums.
PS for my friends and family in the UK... yes it Mother's Day over here.
Happy Mother’s Day! 🌺
To all mums.
PS for my friends and family in the UK... yes it Mother's Day over here.
May 11, 2025 at 11:22 AM
To Mum, watching from heaven: You and dad truly made life beautiful with your love and dedication to your family.
Happy Mother’s Day! 🌺
To all mums.
PS for my friends and family in the UK... yes it Mother's Day over here.
Happy Mother’s Day! 🌺
To all mums.
PS for my friends and family in the UK... yes it Mother's Day over here.
Happy Mother's Day to the two most incredible women I've ever known: my mum and my wife, Carolina! ❤️ Their love, strength, and kindness inspire me every day.
To Carolina: You show me and the kids endless love in action, and you make it look effortless. We are the luckiest to have you.
To Carolina: You show me and the kids endless love in action, and you make it look effortless. We are the luckiest to have you.
May 11, 2025 at 11:22 AM
Happy Mother's Day to the two most incredible women I've ever known: my mum and my wife, Carolina! ❤️ Their love, strength, and kindness inspire me every day.
To Carolina: You show me and the kids endless love in action, and you make it look effortless. We are the luckiest to have you.
To Carolina: You show me and the kids endless love in action, and you make it look effortless. We are the luckiest to have you.
Big lesson: Every stage should fund & feed the next one.
Start capturing the right rhythms and data today or pay for it at the closing table tomorrow.
🔗 At Performance Edge we turn founder‑led hustle into a sale‑ready, data‑driven system that buyers pay a premium to inherit.
Start capturing the right rhythms and data today or pay for it at the closing table tomorrow.
🔗 At Performance Edge we turn founder‑led hustle into a sale‑ready, data‑driven system that buyers pay a premium to inherit.
May 10, 2025 at 11:00 AM
Big lesson: Every stage should fund & feed the next one.
Start capturing the right rhythms and data today or pay for it at the closing table tomorrow.
🔗 At Performance Edge we turn founder‑led hustle into a sale‑ready, data‑driven system that buyers pay a premium to inherit.
Start capturing the right rhythms and data today or pay for it at the closing table tomorrow.
🔗 At Performance Edge we turn founder‑led hustle into a sale‑ready, data‑driven system that buyers pay a premium to inherit.
Exit‑Ready | Break‑Up
Package the engine—without you in the driver’s seat.
🏆 CRO hits plan 4 quarters straight. 📂 Data room: 36‑month cohort curves, signed playbooks, contract library, churn waterfall. 🪄 Result? Buyers see machine, not founder magic. Valuation multiple goes up.
Package the engine—without you in the driver’s seat.
🏆 CRO hits plan 4 quarters straight. 📂 Data room: 36‑month cohort curves, signed playbooks, contract library, churn waterfall. 🪄 Result? Buyers see machine, not founder magic. Valuation multiple goes up.
May 10, 2025 at 11:00 AM
Exit‑Ready | Break‑Up
Package the engine—without you in the driver’s seat.
🏆 CRO hits plan 4 quarters straight. 📂 Data room: 36‑month cohort curves, signed playbooks, contract library, churn waterfall. 🪄 Result? Buyers see machine, not founder magic. Valuation multiple goes up.
Package the engine—without you in the driver’s seat.
🏆 CRO hits plan 4 quarters straight. 📂 Data room: 36‑month cohort curves, signed playbooks, contract library, churn waterfall. 🪄 Result? Buyers see machine, not founder magic. Valuation multiple goes up.
$1 M → $20 M | Scale‑Up
From heroics to rhythms.
⏰ Weekly pipeline review → Daily huddles → Monthly forecasts. 🎯 Specialize roles (SDR ➟ AE ➟ CSM). 📈 Track CAC payback, quota spread, forecast accuracy—every quarter.
From heroics to rhythms.
⏰ Weekly pipeline review → Daily huddles → Monthly forecasts. 🎯 Specialize roles (SDR ➟ AE ➟ CSM). 📈 Track CAC payback, quota spread, forecast accuracy—every quarter.
May 10, 2025 at 11:00 AM
$1 M → $20 M | Scale‑Up
From heroics to rhythms.
⏰ Weekly pipeline review → Daily huddles → Monthly forecasts. 🎯 Specialize roles (SDR ➟ AE ➟ CSM). 📈 Track CAC payback, quota spread, forecast accuracy—every quarter.
From heroics to rhythms.
⏰ Weekly pipeline review → Daily huddles → Monthly forecasts. 🎯 Specialize roles (SDR ➟ AE ➟ CSM). 📈 Track CAC payback, quota spread, forecast accuracy—every quarter.