Lianne Stewart
@liannestewart.bsky.social
I'll use my Bluesky to share ways to improve writing and sharing business stories. I help marketing teams with their messaging strategies. I run B2B Marketing Storyteller. I write a newsletter called B2B Trust Lab. I work out for fun.
Reposted by Lianne Stewart
Now that I can laugh. Lemme tell you how my son is apart of an underground cell phone ring at school 😭😭😭
March 9, 2025 at 12:28 PM
Now that I can laugh. Lemme tell you how my son is apart of an underground cell phone ring at school 😭😭😭
Many large businesses work with me to create their narratives. This is because I use the right tools to improve clients' feelings about their brands. In my latest newsletter, I wrote about how to use one of those tools. Please subscribe and support!
trustlab.substack.com/p/a-screenwr...
trustlab.substack.com/p/a-screenwr...
A screenwriting tool for B2B stories
People react to good stories more than good stats
trustlab.substack.com
February 18, 2025 at 3:24 PM
Many large businesses work with me to create their narratives. This is because I use the right tools to improve clients' feelings about their brands. In my latest newsletter, I wrote about how to use one of those tools. Please subscribe and support!
trustlab.substack.com/p/a-screenwr...
trustlab.substack.com/p/a-screenwr...
Your junior marketer doesn't need another writing course.
They need to learn how to see through your audience's eyes.
Build a "Customer Gallery" instead with:
Real customer quotes
Actual decision stories
Specific pain points
Abstract "target audiences" become real people with real problems.
They need to learn how to see through your audience's eyes.
Build a "Customer Gallery" instead with:
Real customer quotes
Actual decision stories
Specific pain points
Abstract "target audiences" become real people with real problems.
January 21, 2025 at 7:39 PM
Your junior marketer doesn't need another writing course.
They need to learn how to see through your audience's eyes.
Build a "Customer Gallery" instead with:
Real customer quotes
Actual decision stories
Specific pain points
Abstract "target audiences" become real people with real problems.
They need to learn how to see through your audience's eyes.
Build a "Customer Gallery" instead with:
Real customer quotes
Actual decision stories
Specific pain points
Abstract "target audiences" become real people with real problems.
Companies can lose $3.8 Trillion in 2025 if they fail to meet customer expectations, according to Qualtrics. You can address potential #CX disasters by remembering the CLERB meme: address CONCERNS, use clear LANGUAGE, ENGAGE your audience, highlight your RELEVANCE, and clarify the BENEFITS 😜
a woman in a blue jacket says in da clerb we all fam.
ALT: a woman in a blue jacket says in da clerb we all fam.
media.tenor.com
January 7, 2025 at 6:34 PM
Companies can lose $3.8 Trillion in 2025 if they fail to meet customer expectations, according to Qualtrics. You can address potential #CX disasters by remembering the CLERB meme: address CONCERNS, use clear LANGUAGE, ENGAGE your audience, highlight your RELEVANCE, and clarify the BENEFITS 😜
I write a newsletter about building trust in the B2B space, where I provide a POV on how to create a relationship through storytelling and content.
The latest includes tips on selling innovation without using tired B2B tropes, and I'd like to hear any thoughts or builds! b2btrustlab.substack.com
The latest includes tips on selling innovation without using tired B2B tropes, and I'd like to hear any thoughts or builds! b2btrustlab.substack.com
January 7, 2025 at 6:22 PM
I write a newsletter about building trust in the B2B space, where I provide a POV on how to create a relationship through storytelling and content.
The latest includes tips on selling innovation without using tired B2B tropes, and I'd like to hear any thoughts or builds! b2btrustlab.substack.com
The latest includes tips on selling innovation without using tired B2B tropes, and I'd like to hear any thoughts or builds! b2btrustlab.substack.com
Don't aim to "Become a Thought Leader" in 2025—it's a trap. ❌ Colleagues will seek your insights in critical strategy meetings. ❌ Invitations to speak at prestigious industry events will follow. ❌ You'll discover chances to join thrilling new projects. #LeadershipMyth
December 9, 2024 at 1:39 PM
Don't aim to "Become a Thought Leader" in 2025—it's a trap. ❌ Colleagues will seek your insights in critical strategy meetings. ❌ Invitations to speak at prestigious industry events will follow. ❌ You'll discover chances to join thrilling new projects. #LeadershipMyth