Laura Roeder
@lauraroeder.bsky.social
Honk If You ♥️ SaaS
🥾 I'm the bootstrapped founder of Paperbell (>1m ARR)
🚪 Exited MeetEdgar
✍️ Blogging at https://lauraroeder.com/
🇬🇧 Based in Brighton, UK
🥾 I'm the bootstrapped founder of Paperbell (>1m ARR)
🚪 Exited MeetEdgar
✍️ Blogging at https://lauraroeder.com/
🇬🇧 Based in Brighton, UK
This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all:
#MarketingInPublic
#MarketingInPublic
April 30, 2025 at 2:12 PM
This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all:
#MarketingInPublic
#MarketingInPublic
Here are some of the marketing stats we track every month for my SaaS.
If you don't know how much a lead is worth, how will you know how much you can spend to acquire it?
Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only.
#MarketingInPublic
If you don't know how much a lead is worth, how will you know how much you can spend to acquire it?
Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only.
#MarketingInPublic
April 29, 2025 at 6:08 PM
Here are some of the marketing stats we track every month for my SaaS.
If you don't know how much a lead is worth, how will you know how much you can spend to acquire it?
Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only.
#MarketingInPublic
If you don't know how much a lead is worth, how will you know how much you can spend to acquire it?
Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only.
#MarketingInPublic
This is from an executive assistant SOP
Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare
Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare
April 17, 2025 at 4:43 PM
This is from an executive assistant SOP
Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare
Having someone else gather a bunch of tasks I didn't choose and then assign them to me every day sounds like my nightmare
When I tell people I'm from Austin they ask what the weather's like
But how do you explain this??
But how do you explain this??
April 4, 2025 at 3:44 PM
When I tell people I'm from Austin they ask what the weather's like
But how do you explain this??
But how do you explain this??
I always wonder why @plausible.io has the default option as last 28 days instead of last 30 days
Is it so that I can sync my site analytics to my period? 🤔
Is it so that I can sync my site analytics to my period? 🤔
April 1, 2025 at 10:53 AM
I always wonder why @plausible.io has the default option as last 28 days instead of last 30 days
Is it so that I can sync my site analytics to my period? 🤔
Is it so that I can sync my site analytics to my period? 🤔
March 27, 2025 at 9:00 AM
I love when AI goes unhinged
March 6, 2025 at 5:43 PM
I love when AI goes unhinged
One way we combat this is by putting our logo at the top of emails.
It's a quick visual way to jog their memory and hopefully give them a clue what Paperbell is!
#MarketingInPublic
It's a quick visual way to jog their memory and hopefully give them a clue what Paperbell is!
#MarketingInPublic
March 5, 2025 at 3:12 PM
One way we combat this is by putting our logo at the top of emails.
It's a quick visual way to jog their memory and hopefully give them a clue what Paperbell is!
#MarketingInPublic
It's a quick visual way to jog their memory and hopefully give them a clue what Paperbell is!
#MarketingInPublic
These are the stats we track every month for all of our paid channels.
Are you missing any of these?
#MarketingInPublic
Are you missing any of these?
#MarketingInPublic
March 3, 2025 at 4:01 PM
These are the stats we track every month for all of our paid channels.
Are you missing any of these?
#MarketingInPublic
Are you missing any of these?
#MarketingInPublic
Sometimes tweaking a detail of ad formatting/delivery can have a major impact.
Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal.
CPC went from $3.01 to 49 cents!
#MarketingInPublic
Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal.
CPC went from $3.01 to 49 cents!
#MarketingInPublic
February 25, 2025 at 7:08 PM
Sometimes tweaking a detail of ad formatting/delivery can have a major impact.
Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal.
CPC went from $3.01 to 49 cents!
#MarketingInPublic
Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal.
CPC went from $3.01 to 49 cents!
#MarketingInPublic
Naming hack for accounts that you have to keep a certain amount of money in to avoid fees
January 22, 2025 at 10:39 AM
Naming hack for accounts that you have to keep a certain amount of money in to avoid fees
What is happening over at LinkedIn ads
January 21, 2025 at 4:03 PM
What is happening over at LinkedIn ads
My Whoop has officially lost the plot.
January 18, 2025 at 7:23 PM
My Whoop has officially lost the plot.
Did my Whoop learn math from ChatGPT? What's going on here?
January 13, 2025 at 7:30 PM
Did my Whoop learn math from ChatGPT? What's going on here?
These are the new entries to our marketing database this morning.
Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials.
Yet most SaaS' use a free trial as their only way to collect emails.
#MarketingInPublic
Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials.
Yet most SaaS' use a free trial as their only way to collect emails.
#MarketingInPublic
January 13, 2025 at 12:25 PM
These are the new entries to our marketing database this morning.
Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials.
Yet most SaaS' use a free trial as their only way to collect emails.
#MarketingInPublic
Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials.
Yet most SaaS' use a free trial as their only way to collect emails.
#MarketingInPublic
Noooooo thank you
January 6, 2025 at 7:06 PM
Noooooo thank you
Here are my cost per lead figures for google ads over 4 weeks:
What changed? The overall budget spent on the campaign.
One of the BIGGEST marketing myths out there is that once you find a working ad campaign you just put money "in the machine" and scale it up. Almost never works like that.
What changed? The overall budget spent on the campaign.
One of the BIGGEST marketing myths out there is that once you find a working ad campaign you just put money "in the machine" and scale it up. Almost never works like that.
December 30, 2024 at 8:58 AM
Here are my cost per lead figures for google ads over 4 weeks:
What changed? The overall budget spent on the campaign.
One of the BIGGEST marketing myths out there is that once you find a working ad campaign you just put money "in the machine" and scale it up. Almost never works like that.
What changed? The overall budget spent on the campaign.
One of the BIGGEST marketing myths out there is that once you find a working ad campaign you just put money "in the machine" and scale it up. Almost never works like that.
I can't explain *why* easyjet hosting a fear of flying course is funny, but I can assure you that it is
December 28, 2024 at 10:48 AM
I can't explain *why* easyjet hosting a fear of flying course is funny, but I can assure you that it is
My flex! It can feel weird to announce your own giving but it helps normalize it for others.
If you or your company did a holiday donation big or small I'd love to hear who you chose to give to!
If you or your company did a holiday donation big or small I'd love to hear who you chose to give to!
December 19, 2024 at 2:55 PM
My flex! It can feel weird to announce your own giving but it helps normalize it for others.
If you or your company did a holiday donation big or small I'd love to hear who you chose to give to!
If you or your company did a holiday donation big or small I'd love to hear who you chose to give to!
December 19, 2024 at 1:34 PM
I'm just trying to watch a wholesome recipe video what is happening with the internet 😭
December 18, 2024 at 5:45 PM
I'm just trying to watch a wholesome recipe video what is happening with the internet 😭
IM IN GOOGLE SHEETS BECAUSE I WANT THIS TO BE A GOOGLE SHEET, WHY ELSE WOULD I BE HERE? WHAT IS APPSHEET??? WHY DO I HAVE TO DO THIS WHOLE STEP AT ALL?
December 16, 2024 at 9:29 PM
IM IN GOOGLE SHEETS BECAUSE I WANT THIS TO BE A GOOGLE SHEET, WHY ELSE WOULD I BE HERE? WHAT IS APPSHEET??? WHY DO I HAVE TO DO THIS WHOLE STEP AT ALL?
They really should have told me I needed a *unique* username.
I am, in fact, aware that the name "Laura" already exists.
I am, in fact, aware that the name "Laura" already exists.
December 15, 2024 at 9:27 AM
They really should have told me I needed a *unique* username.
I am, in fact, aware that the name "Laura" already exists.
I am, in fact, aware that the name "Laura" already exists.