Kerry
@kmore.bsky.social
I built something small this week.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
November 17, 2025 at 2:07 PM
I built something small this week.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
We're living in a weird time.
All the talk lately has been about how fast we can build. How AI unlocked vibe coding.
How anyone can put product into the market in record time.
I get it. That's super exciting. I'm loving it myself.
All the talk lately has been about how fast we can build. How AI unlocked vibe coding.
How anyone can put product into the market in record time.
I get it. That's super exciting. I'm loving it myself.
October 21, 2025 at 9:39 PM
We're living in a weird time.
All the talk lately has been about how fast we can build. How AI unlocked vibe coding.
How anyone can put product into the market in record time.
I get it. That's super exciting. I'm loving it myself.
All the talk lately has been about how fast we can build. How AI unlocked vibe coding.
How anyone can put product into the market in record time.
I get it. That's super exciting. I'm loving it myself.
Most people use AI to do more work faster.
The real leverage is using it to see yourself clearer.
Here's what that looks like:
You record your meetings.
You get the transcript.
You skim the summary.
Nothing changes.
Not because the tool failed.
The real leverage is using it to see yourself clearer.
Here's what that looks like:
You record your meetings.
You get the transcript.
You skim the summary.
Nothing changes.
Not because the tool failed.
October 6, 2025 at 12:45 PM
Most people use AI to do more work faster.
The real leverage is using it to see yourself clearer.
Here's what that looks like:
You record your meetings.
You get the transcript.
You skim the summary.
Nothing changes.
Not because the tool failed.
The real leverage is using it to see yourself clearer.
Here's what that looks like:
You record your meetings.
You get the transcript.
You skim the summary.
Nothing changes.
Not because the tool failed.
🚨 Old SaaS ( software ) isn’t dead because of AI.
It’s dead because the economics of software have collapsed.
It’s dead because the economics of software have collapsed.
October 2, 2025 at 1:32 PM
🚨 Old SaaS ( software ) isn’t dead because of AI.
It’s dead because the economics of software have collapsed.
It’s dead because the economics of software have collapsed.
Your website platform is charging you for limits.
Every plugin you can’t use, every feature you can’t touch, every upgrade popup.
That’s the cost of staying in their sandbox.
Every plugin you can’t use, every feature you can’t touch, every upgrade popup.
That’s the cost of staying in their sandbox.
August 8, 2025 at 2:58 PM
Your website platform is charging you for limits.
Every plugin you can’t use, every feature you can’t touch, every upgrade popup.
That’s the cost of staying in their sandbox.
Every plugin you can’t use, every feature you can’t touch, every upgrade popup.
That’s the cost of staying in their sandbox.
Everyone's talking about AI making us faster.
But speed isn't the story.
AI just handed everyone superhuman abilities.
Non-coders can now code.
Non-builders can now build.
Teams of one can operate like studios.
But speed isn't the story.
AI just handed everyone superhuman abilities.
Non-coders can now code.
Non-builders can now build.
Teams of one can operate like studios.
August 8, 2025 at 2:46 AM
Everyone's talking about AI making us faster.
But speed isn't the story.
AI just handed everyone superhuman abilities.
Non-coders can now code.
Non-builders can now build.
Teams of one can operate like studios.
But speed isn't the story.
AI just handed everyone superhuman abilities.
Non-coders can now code.
Non-builders can now build.
Teams of one can operate like studios.
I went quiet here for a couple of weeks.
Not because I had nothing to say—because I’ve been building.
AI has given me superpowers.
Not just in the areas I know well, but in places I’ve barely touched before.
Not because I had nothing to say—because I’ve been building.
AI has given me superpowers.
Not just in the areas I know well, but in places I’ve barely touched before.
August 4, 2025 at 2:29 PM
I went quiet here for a couple of weeks.
Not because I had nothing to say—because I’ve been building.
AI has given me superpowers.
Not just in the areas I know well, but in places I’ve barely touched before.
Not because I had nothing to say—because I’ve been building.
AI has given me superpowers.
Not just in the areas I know well, but in places I’ve barely touched before.
Most of us just want to know what a product does, and if it’s actually going to help.
So that’s what we’re going to start doing: saying exactly what something is, why we made it, and who it’s for.
So that’s what we’re going to start doing: saying exactly what something is, why we made it, and who it’s for.
June 13, 2025 at 2:59 PM
Most of us just want to know what a product does, and if it’s actually going to help.
So that’s what we’re going to start doing: saying exactly what something is, why we made it, and who it’s for.
So that’s what we’re going to start doing: saying exactly what something is, why we made it, and who it’s for.
We’ve been playing with our new AISEO tool, and something interesting is happening.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
June 11, 2025 at 5:31 PM
We’ve been playing with our new AISEO tool, and something interesting is happening.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
Debunking AI Myths in Marketing
(And Why Getting This Wrong Might Cost You the Quarter)
The hype is loud.
The bullshit’s louder.
And while everyone’s busy posting threads about “10 AI hacks,” most teams are sleepwalking into irrelevance.
Because here’s the thing:
(And Why Getting This Wrong Might Cost You the Quarter)
The hype is loud.
The bullshit’s louder.
And while everyone’s busy posting threads about “10 AI hacks,” most teams are sleepwalking into irrelevance.
Because here’s the thing:
June 10, 2025 at 5:59 PM
Debunking AI Myths in Marketing
(And Why Getting This Wrong Might Cost You the Quarter)
The hype is loud.
The bullshit’s louder.
And while everyone’s busy posting threads about “10 AI hacks,” most teams are sleepwalking into irrelevance.
Because here’s the thing:
(And Why Getting This Wrong Might Cost You the Quarter)
The hype is loud.
The bullshit’s louder.
And while everyone’s busy posting threads about “10 AI hacks,” most teams are sleepwalking into irrelevance.
Because here’s the thing:
Soon, you won’t hire your first employee — you’ll spin up an AI chief of staff.
Not because it’s trendy. Because it’s faster, cheaper, and smarter than how most startups begin.
Not because it’s trendy. Because it’s faster, cheaper, and smarter than how most startups begin.
June 9, 2025 at 3:53 PM
Soon, you won’t hire your first employee — you’ll spin up an AI chief of staff.
Not because it’s trendy. Because it’s faster, cheaper, and smarter than how most startups begin.
Not because it’s trendy. Because it’s faster, cheaper, and smarter than how most startups begin.
Let’s get one thing straight.
AI isn’t coming for your job. But the person who knows how to use it is.
That’s the game now.
AI isn’t coming for your job. But the person who knows how to use it is.
That’s the game now.
June 6, 2025 at 5:57 PM
Let’s get one thing straight.
AI isn’t coming for your job. But the person who knows how to use it is.
That’s the game now.
AI isn’t coming for your job. But the person who knows how to use it is.
That’s the game now.
Hell yes—glad it’s landing.
The 3 Pillars of AI-Powered Marketing
Here’s the thing nobody says out loud:
AI doesn’t fix broken marketing.
It magnifies it.
If your positioning is weak, it’ll spread that weakness like wildfire.
The 3 Pillars of AI-Powered Marketing
Here’s the thing nobody says out loud:
AI doesn’t fix broken marketing.
It magnifies it.
If your positioning is weak, it’ll spread that weakness like wildfire.
June 6, 2025 at 2:56 PM
Hell yes—glad it’s landing.
The 3 Pillars of AI-Powered Marketing
Here’s the thing nobody says out loud:
AI doesn’t fix broken marketing.
It magnifies it.
If your positioning is weak, it’ll spread that weakness like wildfire.
The 3 Pillars of AI-Powered Marketing
Here’s the thing nobody says out loud:
AI doesn’t fix broken marketing.
It magnifies it.
If your positioning is weak, it’ll spread that weakness like wildfire.
Obsessing over the perfect product name?
Stop.
It’s a trap—and one of the fastest ways to burn time, money, and momentum.
Here’s the prompt I give people who are stuck:
Stop.
It’s a trap—and one of the fastest ways to burn time, money, and momentum.
Here’s the prompt I give people who are stuck:
June 3, 2025 at 2:02 AM
Obsessing over the perfect product name?
Stop.
It’s a trap—and one of the fastest ways to burn time, money, and momentum.
Here’s the prompt I give people who are stuck:
Stop.
It’s a trap—and one of the fastest ways to burn time, money, and momentum.
Here’s the prompt I give people who are stuck:
Most offers don’t fail because they’re bad.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
June 2, 2025 at 6:01 PM
Most offers don’t fail because they’re bad.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
The best marketers I know?
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
June 2, 2025 at 3:03 PM
The best marketers I know?
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
Everyone says AI will make marketing easier.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
May 30, 2025 at 1:49 PM
Everyone says AI will make marketing easier.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
Selling gets easier the moment you stop trying to “get better at sales” and start thinking in leverage.
Here are 3 mental reframes that quietly separate top performers:
1. Sales isn’t persuasion, it’s precision.
Your job isn’t to convince.
Here are 3 mental reframes that quietly separate top performers:
1. Sales isn’t persuasion, it’s precision.
Your job isn’t to convince.
May 29, 2025 at 10:03 PM
Selling gets easier the moment you stop trying to “get better at sales” and start thinking in leverage.
Here are 3 mental reframes that quietly separate top performers:
1. Sales isn’t persuasion, it’s precision.
Your job isn’t to convince.
Here are 3 mental reframes that quietly separate top performers:
1. Sales isn’t persuasion, it’s precision.
Your job isn’t to convince.
Inside your company is a goldmine.
Not a new product. Not a feature.
It’s the knowledge your business already runs on.
• Sales calls
• Support tickets
• Strategy docs
• Onboarding flows
• Slack threads that should’ve been SOPs
Not a new product. Not a feature.
It’s the knowledge your business already runs on.
• Sales calls
• Support tickets
• Strategy docs
• Onboarding flows
• Slack threads that should’ve been SOPs
May 29, 2025 at 8:57 PM
Inside your company is a goldmine.
Not a new product. Not a feature.
It’s the knowledge your business already runs on.
• Sales calls
• Support tickets
• Strategy docs
• Onboarding flows
• Slack threads that should’ve been SOPs
Not a new product. Not a feature.
It’s the knowledge your business already runs on.
• Sales calls
• Support tickets
• Strategy docs
• Onboarding flows
• Slack threads that should’ve been SOPs
Talked to a founder last week.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
May 29, 2025 at 5:58 PM
Talked to a founder last week.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
Most people overlook it.
But your inbox?
It’s a running focus group. A quiet goldmine.
Every reply, every question, every bit of feedback—it’s your audience telling you exactly what they care about.
The pain points.
The language they use.
What’s working. What’s not.
But your inbox?
It’s a running focus group. A quiet goldmine.
Every reply, every question, every bit of feedback—it’s your audience telling you exactly what they care about.
The pain points.
The language they use.
What’s working. What’s not.
May 28, 2025 at 2:59 PM
Most people overlook it.
But your inbox?
It’s a running focus group. A quiet goldmine.
Every reply, every question, every bit of feedback—it’s your audience telling you exactly what they care about.
The pain points.
The language they use.
What’s working. What’s not.
But your inbox?
It’s a running focus group. A quiet goldmine.
Every reply, every question, every bit of feedback—it’s your audience telling you exactly what they care about.
The pain points.
The language they use.
What’s working. What’s not.
You don’t need to “write better copy.”
You need to record yourself explaining what you do to a real human.
Because somewhere in your last sales call, you already said the thing.
The phrase. The line.
The moment where the other person paused, nodded, or said:
You need to record yourself explaining what you do to a real human.
Because somewhere in your last sales call, you already said the thing.
The phrase. The line.
The moment where the other person paused, nodded, or said:
May 27, 2025 at 2:57 PM
You don’t need to “write better copy.”
You need to record yourself explaining what you do to a real human.
Because somewhere in your last sales call, you already said the thing.
The phrase. The line.
The moment where the other person paused, nodded, or said:
You need to record yourself explaining what you do to a real human.
Because somewhere in your last sales call, you already said the thing.
The phrase. The line.
The moment where the other person paused, nodded, or said:
User attention is the new oil.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
May 26, 2025 at 6:02 PM
User attention is the new oil.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
There’s this moment that happens when tools get too good.
They stop being the edge—and start being the baseline.
That’s where we are now.
When you can rent any skill by the minute—
when code writes itself,
and designs come pre-trained,
They stop being the edge—and start being the baseline.
That’s where we are now.
When you can rent any skill by the minute—
when code writes itself,
and designs come pre-trained,
May 26, 2025 at 12:04 PM
There’s this moment that happens when tools get too good.
They stop being the edge—and start being the baseline.
That’s where we are now.
When you can rent any skill by the minute—
when code writes itself,
and designs come pre-trained,
They stop being the edge—and start being the baseline.
That’s where we are now.
When you can rent any skill by the minute—
when code writes itself,
and designs come pre-trained,
You can have the smartest idea in the room—and still lose.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
May 24, 2025 at 3:59 PM
You can have the smartest idea in the room—and still lose.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.