Kellogg School of Management
@kelloggschoolnu.bsky.social
Master a unique set of analytical, creative and social skills that only come with a Northwestern Kellogg #MBA. Become a #KelloggLeader.
Glow up or blow up? ✨
When consumers feel deeply connected to a brand, even small changes can spark big reactions.
Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.
Read more: kell.gg/979116
When consumers feel deeply connected to a brand, even small changes can spark big reactions.
Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.
Read more: kell.gg/979116
November 3, 2025 at 5:03 PM
Glow up or blow up? ✨
When consumers feel deeply connected to a brand, even small changes can spark big reactions.
Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.
Read more: kell.gg/979116
When consumers feel deeply connected to a brand, even small changes can spark big reactions.
Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.
Read more: kell.gg/979116
AI is booming. And so are the questions about it.
Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence.
Read more: kell.gg/0aa4d8
Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence.
Read more: kell.gg/0aa4d8
October 30, 2025 at 2:55 PM
AI is booming. And so are the questions about it.
Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence.
Read more: kell.gg/0aa4d8
Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence.
Read more: kell.gg/0aa4d8
Which political party provides more funding for scientific research? Kellogg's @dashunwang.bsky.social and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight. #KelloggLeader kell.gg/4nq8
Which Political Party Provides More Funding for Science?
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
kell.gg
October 13, 2025 at 3:08 PM
Which political party provides more funding for scientific research? Kellogg's @dashunwang.bsky.social and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight. #KelloggLeader kell.gg/4nq8
Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight. #KelloggLeader kell.gg/78bc15
Take 5: Personal Finance Isn’t Just Personal
Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.
kell.gg
October 13, 2025 at 3:07 PM
Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight. #KelloggLeader kell.gg/78bc15
Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight. #KelloggLeader kell.gg/iung
Ready to Buy a House? Beware the Online Calculators.
Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.
kell.gg
October 13, 2025 at 3:07 PM
Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight. #KelloggLeader kell.gg/iung
Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach. #KelloggLeader kell.gg/ixt0
Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short
Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.
kell.gg
October 13, 2025 at 3:07 PM
Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach. #KelloggLeader kell.gg/ixt0
When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help. #KelloggLeader kell.gg/m4d2
When People Game the System, It Helps to Shake It Up
Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?
kell.gg
October 13, 2025 at 3:07 PM
When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help. #KelloggLeader kell.gg/m4d2
Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond. #KelloggLeader kell.gg/f3gp
How Durable Design Can Save Lives
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
kell.gg
October 13, 2025 at 3:07 PM
Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond. #KelloggLeader kell.gg/f3gp
Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.” #KelloggLeader kell.gg/jwgj
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
kell.gg
October 13, 2025 at 3:06 PM
Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.” #KelloggLeader kell.gg/jwgj
Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's @braydenking.bsky.social looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset. #KelloggLeader kell.gg/2jhf
To Align Purpose and Profit, Company Culture Matters
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
kell.gg
October 13, 2025 at 3:05 PM
Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's @braydenking.bsky.social looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset. #KelloggLeader kell.gg/2jhf
Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy. #KelloggLeader kell.gg/zo8g
Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
kell.gg
October 13, 2025 at 3:05 PM
Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy. #KelloggLeader kell.gg/zo8g
Big problems. No worries?
According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu
According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu
Why Big Problems Can Feel Small
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
kell.gg
October 13, 2025 at 3:05 PM
Big problems. No worries?
According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu
According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu
When a glow-up turns into a blow-up?
In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3
In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3
When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
kell.gg
October 13, 2025 at 3:04 PM
When a glow-up turns into a blow-up?
In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3
In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3
"Artificial intelligence is transforming business, science, marketing, and people's lives".
@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk
@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
kell.gg
October 13, 2025 at 3:04 PM
"Artificial intelligence is transforming business, science, marketing, and people's lives".
@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk
@mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk
Workplace communication isn’t one-size-fits-all.
Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.
Learn more: kell.gg/2a5a40
Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.
Learn more: kell.gg/2a5a40
October 3, 2025 at 3:12 PM
Workplace communication isn’t one-size-fits-all.
Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.
Learn more: kell.gg/2a5a40
Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively.
Learn more: kell.gg/2a5a40
📣 The latest issue of KMAG is here!
Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.
Explore the full issue: kell.gg/d0eb39
#KelloggLeader
Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.
Explore the full issue: kell.gg/d0eb39
#KelloggLeader
October 2, 2025 at 3:55 PM
📣 The latest issue of KMAG is here!
Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.
Explore the full issue: kell.gg/d0eb39
#KelloggLeader
Dive into the standout stories of the summer including 25 defining Kellogg moments, our resilience playbook and a spotlight on the Kellogg Alumni Club of DFW.
Explore the full issue: kell.gg/d0eb39
#KelloggLeader
In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight. #KelloggLeader kell.gg/z4xh
Is It a Coin Flip or Is It Justice? It Could Be Both.
Game theory shows that it often makes sense for judges to rule at random.
kell.gg
September 16, 2025 at 3:55 PM
In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight. #KelloggLeader kell.gg/z4xh
To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers. #KelloggLeader kell.gg/juvb
How Trade Secrets Fuel the International Auto Industry
To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.
kell.gg
September 16, 2025 at 3:55 PM
To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers. #KelloggLeader kell.gg/juvb
When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight. #KelloggLeader kell.gg/sq4f
When Banks Get Picky about Lending, the Economy May Suffer
Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.
kell.gg
September 16, 2025 at 3:54 PM
When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight. #KelloggLeader kell.gg/sq4f
Is AI only human?
Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31
Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31
When AI Thinks Too Much Like a Human
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
kell.gg
September 16, 2025 at 3:54 PM
Is AI only human?
Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31
Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31
"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research. #KelloggLeader kell.gg/0ld8
Is Tenure a Golden Age for Research?
A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.
kell.gg
September 16, 2025 at 3:53 PM
"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research. #KelloggLeader kell.gg/0ld8
Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace?
At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6
At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6
How Peace Can Be Good for Business
Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.
kell.gg
September 16, 2025 at 3:53 PM
Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace?
At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6
At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6
Anxious about surge pricing? Well, there's good news in store.
Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed
Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed
kell.gg
September 16, 2025 at 3:52 PM
Anxious about surge pricing? Well, there's good news in store.
Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed
Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed
Communication is critical to any well-functioning organization.
In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s
In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s
Take 5: Making Communication Work … at Work
Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.
kell.gg
September 16, 2025 at 3:52 PM
Communication is critical to any well-functioning organization.
In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s
In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s
Ready to grow?
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj
5 Tips for Preparing to Scale Your Startup
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.
kell.gg
September 16, 2025 at 3:52 PM
Ready to grow?
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj