Kayla Cobb
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kaylacobb.bsky.social
Kayla Cobb
@kaylacobb.bsky.social
senior tv reporter for TheWrap, not three children in a trench coat. posts are my own
Probably good to keep in mind that Nexstar is waiting for FCC approval for its $6.2 billion acquisition of Tegna...
September 18, 2025 at 12:14 AM
Thrilled to have moderated @thewrap.com's panel about navigating the creator economy! The video will drop on Tuesday, Sept. 9. If you're interested, register here: tinyurl.com/56r5pc22
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September 4, 2025 at 8:13 PM
Media sports rights for this year are predicted to hit over $29 billion. How did we get here?

@brianlowry.bsky.social and I broke down this new (and expensive) era of sports viewership as part of TheWrap's Game On sports series: www.thewrap.com/sports-right...
Sports Is the $29 Billion Juggernaut Driving Entertainment
Massive deals over TV rights have become the norm as the demand for sports ripples through the leagues and media ecosystem.
www.thewrap.com
September 2, 2025 at 4:37 PM
As the Sept. 17 TikTok deadline approaches, users are getting tired of being strung along. It hasn't hugely impacted TikTok's U.S. numbers, but there has been a slight drop: www.thewrap.com/tiktok-ban-i...
How TikTok's Ever-Looming Ban Has Created a Chilling Effect for Creators
As the latest deadline for the TikTok ban approaches, the platform's users are getting tired of the back and forth, and the numbers show it.
www.thewrap.com
August 19, 2025 at 4:28 PM
Tiny career update: From now on, I'm going to be covering both TV and the creator economy for @thewrap.com

Introducing Creatorverse, my new weekly newsletter where I dive into creator trends and the parts of this universe Hollywood insiders need to know: www.thewrap.com/introducing-...
Introducing Creatorverse, TheWrap's Weekly Newsletter on the Creator Economy
Welcome to Creatorverse, a newsletter that's your one-stop, weekly drop into the creator economy.
www.thewrap.com
July 10, 2025 at 8:07 PM
Korean shows on Netflix are now more widely watched than Spanish language shows.

This isn't a fluke; it's proof that Netflix's local-first strategy is paying off. I dove into the post Squid Game Korean boom for @thewrap.com www.thewrap.com/squid-game-n...
Netflix’s Love Affair With Korea Isn’t Ending With ‘Squid Game’
Netflix’s head of Korean content explains the strategy that’s led to 60% of Netflix’s 280 million users watching projects from South Korea.
www.thewrap.com
July 7, 2025 at 3:30 PM
Dove into one of my favorite topics for @thewrap.com: adult animation!

As scripted comedies are getting shorter, shows like Rick and Morty and Bob's Burgers are a way for writers to find more stability. But for networks, it's high risk, high reward: www.thewrap.com/adult-animat...
Why Adult Animation Might Be Saving TV
Adult animated shows like The Simpsons and Rick and Morty are leading to revenue and viewership growth as well as job stability.
www.thewrap.com
May 30, 2025 at 3:14 PM
The two biggest conversations that studios are having right now are about 1. tariffs and 2. video game IP

@drewtailored.bsky.social and I dove into how the success of A Minecraft Movie has impacted Hollywood and why these younger-focused adaptations work: www.thewrap.com/a-minecraft-...
'Minecraft Movie' Envy Puts Gen Z Video Game Adaptations Front and Center
With the success of A Minecraft Movie, Gen Z's favorite video games are becoming a hot commodity around Hollywood.
www.thewrap.com
April 21, 2025 at 2:53 PM
From a yearlong shoot and dust-filled sets filled with 500 people to just about every type of fake blood, here's what went into making Squid Game Seasons 2 and 3

(Yes, they were filmed back-to-back)

www.thewrap.com/squid-game-s...
‘Squid Game’ Season 2: From Illness to 500-Person Shoots, Behind the Scenes of Netflix’s Mega-Hit
Squid Game's creator and stars break down what went into creating Season 2, a production that lasted a challenging year.
www.thewrap.com
December 27, 2024 at 2:31 PM
Yes, Squid Game Season 2 has its problems. But counterpoint: Thanos and a merry-go-round of death
December 26, 2024 at 10:16 PM
Another day, another barely functional application adding AI for the hell of it
December 3, 2024 at 6:25 PM
I want Aya Cash's entire wardrobe on The Franchise
November 22, 2024 at 8:39 PM
Colman Domingo in the same cadence as Jason Derulo*

*this has been been repeat in my head for weeks now. Help.
November 19, 2024 at 5:09 PM