Most dads in business are doing everything right… and still burning out.

I know. I was one of them.

Until I realized:

You don’t need more hustle.

You need a business built for margin.

Here’s how I rebuilt my business — and my presence: 🧵

We've all seen the exaggerated claims:

"Make $10K in 30 days!"

"Grow 10x faster with our system!"

These are what I call “Too Good to Be True Offers.”

They LOOK like "no-brainer offers," but the difference is:

You don’t believe them.

Many juniors in business took this advice and went overboard.

Now, everyone is making "irresistible offers" that sound amazing...

…but most of them can’t actually deliver the results they promised.

Every day, I get DMs from people pitching their services.

I’m not a fan of cold outreach, but there’s a bigger problem ahead...

👉 Offer Inflation is real.

🧵

If you’ve been stuck waiting for perfection—just start.

Excellence will take you further.

Strive for Excellence, Not Perfection

Perfection sees failure as a reason to quit.

Excellence sees failure as a necessary step to success.

The best creators, leaders, and entrepreneurs?

They don’t wait for perfect.

They ship, iterate, and improve.

They strive for Excellence!

I’ve wasted countless hours trying to make something flawless.

But here’s the truth: Perfection is an illusion.

The goal should never be 100% perfect.

Instead, aim for 100x excellence.

Perfection is a trap.

It keeps you stuck, overthinking, and afraid to move forward.

But the most successful people?

They don’t chase perfection. They chase excellence.

Here’s why perfection is killing your progress (and what to do instead): 🧵