Jon Loomer
@jonloomer.com
Man, I don’t know. Just saying stuff and trying to hang on. Meta advertising, content marketing, business ownership. Fatherhood and baseball.
My interpretation for the past decade has been that this would result in a view-through conversion. They clicked, but it wasn't the same kind of click as clicking through to my site. I expected to see nothing but view-through conversions.
But when I compared attribution settings, I was shocked...
But when I compared attribution settings, I was shocked...
December 10, 2024 at 11:23 PM
My interpretation for the past decade has been that this would result in a view-through conversion. They clicked, but it wasn't the same kind of click as clicking through to my site. I expected to see nothing but view-through conversions.
But when I compared attribution settings, I was shocked...
But when I compared attribution settings, I was shocked...
I created an ad that didn't have an outbound link. It featured an image with instructions of what to do:
1. Click the image in the ad.
2. Open a separate browser window.
3. Go to a specific URL.
4. Follow the directions there.
This would lead to reported conversions. Click or view through?
1. Click the image in the ad.
2. Open a separate browser window.
3. Go to a specific URL.
4. Follow the directions there.
This would lead to reported conversions. Click or view through?
December 10, 2024 at 11:23 PM
I created an ad that didn't have an outbound link. It featured an image with instructions of what to do:
1. Click the image in the ad.
2. Open a separate browser window.
3. Go to a specific URL.
4. Follow the directions there.
This would lead to reported conversions. Click or view through?
1. Click the image in the ad.
2. Open a separate browser window.
3. Go to a specific URL.
4. Follow the directions there.
This would lead to reported conversions. Click or view through?
This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude).
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
December 3, 2024 at 3:18 PM
This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude).
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
Hey, my new handle! Definitely a cool benefit of BlueSky.
November 28, 2024 at 6:31 PM
Hey, my new handle! Definitely a cool benefit of BlueSky.
Happy Wednesday! Finally got some decent art…
November 27, 2024 at 2:57 PM
Happy Wednesday! Finally got some decent art…
If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not.
Take a look...
Take a look...
November 26, 2024 at 4:08 PM
If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not.
Take a look...
Take a look...
@marktraphagen.bsky.social never mind, I think I got it.
November 19, 2024 at 11:09 PM
@marktraphagen.bsky.social never mind, I think I got it.
A huge thank you to @marktraphagen.bsky.social for this post. Following his steps, I see clear growth in AI engine referrals.
November 19, 2024 at 10:48 PM
A huge thank you to @marktraphagen.bsky.social for this post. Following his steps, I see clear growth in AI engine referrals.
This doesn't necessarily conflict with what Meta just said on the Q3 earnings call regarding monetization plans. A limited test in early 2025 doesn't mean that advertising is ready to substantively change the feed anytime soon.
November 13, 2024 at 7:05 PM
This doesn't necessarily conflict with what Meta just said on the Q3 earnings call regarding monetization plans. A limited test in early 2025 doesn't mean that advertising is ready to substantively change the feed anytime soon.
Maybe. Not to throw cold water on your excitement, but this doesn't necessarily conflict with Meta's recent statement on the Q3 earnings call about Threads monetization. A limited test in early 2025 could still mean no ads for another year from now.
November 13, 2024 at 7:02 PM
Maybe. Not to throw cold water on your excitement, but this doesn't necessarily conflict with Meta's recent statement on the Q3 earnings call about Threads monetization. A limited test in early 2025 could still mean no ads for another year from now.
