Joey Reiff
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joeyreiff.bsky.social
Joey Reiff
@joeyreiff.bsky.social
Assistant professor of marketing at the University of Maryland 🐢

Researching consumer behavior, judgment & decision making, policy design & evaluation

https://www.rhsmith.umd.edu/directory/joseph-reiff
I am grateful to everyone who helped make this project happen, and especially to Sam, whose legacy will continue to ripple through academia and beyond.
September 19, 2025 at 6:05 PM
This work was the product of a wonderful, interdisciplinary collaboration with @hal-hershfield.bsky.social (social psychologist), Scott Sundby (criminal law scholar), and Aaron Rudkin (political scientist & statistician).
September 19, 2025 at 6:05 PM
We share more patterns in the data and discuss the legal implications in the full article.
September 19, 2025 at 6:05 PM
2) Perspective-taking is not applied evenly: Jurors were more likely to take the perspective of White victims than Black victims — evidence of racial disparity in empathy activation.
September 19, 2025 at 6:05 PM
1) Perspective-taking predicts sentencing: Jurors who took victims’ perspectives were more likely to vote for the death penalty. Evidence that perspective-taking for defendants predicts leniency was less robust.
September 19, 2025 at 6:05 PM
We analyzed data from 1,198 jurors across 353 capital trials, providing a rare glimpse into how people actually make real life-and-death decisions. Here is what we found:
September 19, 2025 at 6:05 PM
Our paper explores two simple questions: when we put ourselves in others’ shoes, are we harsher or more forgiving? And do we offer that same empathy to everyone, or only to some?
September 19, 2025 at 6:05 PM