Joe Simpson
joesimpson.bsky.social
Joe Simpson
@joesimpson.bsky.social
Co-creator at Looking Out - The Podcast. Cars, design, culture and connecting the dots between them. Trying to work out what’s next. I moonlight as design strategist for an oem in Europe.
Reposted by Joe Simpson
For the first time since leaving university I’m now, thanks to redundancy, a jobless bum.
It feels weirdly anticlimactic.
Anyway, if anyone’s looking for a car-obsessed enterprise architect who’s an expert with MEGA HOPEX and accompanying methodologies, let me know.
March 31, 2025 at 5:51 PM
Reposted by Joe Simpson
hey I wrote a story about trying to remain functional as the country collapses, bad luxury SUVs, the contradictions of wealth, and quitting my job. if you wanna read it, it’s available here for free: www.patreon.com/posts/125140...
The Emperor’s Luxury SUV Isn’t Good, But He’d Still Kill Us All To Keep It | Victoria Scott
Get more from Victoria Scott on Patreon
www.patreon.com
March 25, 2025 at 4:00 PM
I remember meeting Jean Jennings at the Automobile office back in 2009 together with Mark Charmer, in what was, I think, one of the most amusing afternoons Ive ever had. She was completely brilliant, hilarious and massively knowledgeable. RIP
December 16, 2024 at 9:07 PM
Reposted by Joe Simpson
This is the only post where you can see video of the car’s tiny trembles 🤭
I’m incredibly thankful for my readers, especially when they do forensic design evaluations on the Jaguar Type 00 *and* the environment it’s been seen in.

Latest by @drewpasmith.com

www.banovsky.com/the-weirdly-...
The weirdly mid details of the Jaguar brand relaunch
For the re-imagination of a luxury brand, many of the details on and around the Type 00 concept car leave a lot to be desired.
www.banovsky.com
December 6, 2024 at 6:26 PM
The original “car in a pink landscape” launch, from back in 2021. All credit to Petter B for pushing this through. Yes I’m biased, but we saw how it had a lot of influence on how OEMs have started to present their cars over the past years. Copy nothing, as someone once said.
December 3, 2024 at 8:08 PM
By the way. If you’re after a wider, hotter take on why stuff like the jag rebrand is like it is, and the wider industry malaise, check out my podcast co-hosts other pod. Great (and very personal) listen.
The JaGUar situation might be bad but it’s just part of a wider problem with the industry, which @drewdraws2.bsky.social and I term Neo Malaise.

Here’s me explaining what it all means (please share widely!):

Apple: podcasts.apple.com/au/podcast/t...

Spotify: open.spotify.com/episode/1USm...
Neo Malaise with Drew Smith
Podcast Episode · The Next Billion Seconds with Mark Pesce · 18/11/2024 · 12m
podcasts.apple.com
November 21, 2024 at 8:55 PM
Reposted by Joe Simpson
The JaGUar situation might be bad but it’s just part of a wider problem with the industry, which @drewdraws2.bsky.social and I term Neo Malaise.

Here’s me explaining what it all means (please share widely!):

Apple: podcasts.apple.com/au/podcast/t...

Spotify: open.spotify.com/episode/1USm...
Neo Malaise with Drew Smith
Podcast Episode · The Next Billion Seconds with Mark Pesce · 18/11/2024 · 12m
podcasts.apple.com
November 20, 2024 at 9:11 PM
Wonder if it’s just me: Ioniq 9 seems easily the weakest of the Ioniq line up so far, design-wise. Yes technically it will be brilliant but has odd proportion (not in a futuristic way) and somehow old-fashioned looking details, which surprise me (and I’d buy an Ioniq 5 or 6 in a heartbeat).
November 21, 2024 at 7:35 PM
Me? I spent the day listening to customers view and give insight on a future car. Which is one of my favourite things to listen to. And a nice reminder, on a day which can make you doubt people, that they can also be kind, insightful, smart and funny.
November 6, 2024 at 9:03 PM
If you’re seeking escape from the day’s news, can I recommend my podcast co-host’s blog, as he walks across the mountains of Japan? It’s the escape you need. buttondown.com/drewpasmith/...
Ise Does It - Day 2
06.11.24 19.3Km One of the reasons I’d set my self the rule around no social media, no news and no email was so that I might avoid hearing of the outcome of...
buttondown.com
November 6, 2024 at 9:01 PM
Useful SIXT upgrade while in the uk - getting to check out what the competition is up to. First reaction “ooh it has lots of buttons, good”. Quickly followed by “oh god they’re all capacitive touch or weird sliders… and the entire panel all moves when you prod them.” 😵‍💫
October 26, 2024 at 8:19 PM