We do this including building on top of Drupal and investing our expertise in contributing to Drupal AI.

This is what we are trying to do at Omedia - researching and building products that we will propose to the market, instead of selling only people’s skills.

The solution is that we shall shift find (create) a products to sell. Something that is not pure intelligence (“tell me what you need, I will create that”), but a product that is already here and brings a value to a customer by itself.

In the end, the business model to sell the intelligence and add margin on top of it, is no longer sustainable.

Another problem is that agency model not scalable inherently. You simply cannot scale people. (Ironically now it can be scaled with LLMs).

Actually the same logic applies to all the agency businesses not only web shops.

This was not started only with LLMs, but also with the emergence of no code builders. That’s why we, Drupal community, felt that trend a bit earlier than others.

This does not mean that clients will now simply get the web or mobile apps or content without professionals. Business still need agency services, but the unit that we sell to them, now is needed much less and hence the profit is very low.

and BOOM now intelligence happens to be cheaper than a good dinner. All the competences we used to sell to our clients is all around now.

Agencies basically sell intelligence: assembling teams to code, design, or create content.
For years, this was seen as specialized expertise. You’d charge clients a margin for accessing that talent.