Jessica Roy
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jessicaroy.bsky.social
Jessica Roy
@jessicaroy.bsky.social
I'm the personal finance columnist for the @sfchronicle. One-time Joan Baez backup dancer.
Sometimes you just can't predict where your reporting will take you. I set out to find out how much the $1.50 Costco hot dog deal -- now celebrating its 40th year -- would cost if that price had kept up with inflation. I wound up in a conversation with a Costco super-fan who owns a piece of history.
October 25, 2025 at 9:00 PM
How much does it cost to send your child to the top-ranked private high schools in the Bay Area? In many cases, more than UC tuition. Here's how the top private schools ranked this year and what they cost.
October 2, 2025 at 8:46 PM
Some (not all!) of the conditions that qualify you to get the new COVID shots under FDA guidelines: www.cdc.gov/covid/hcp/cl...
September 11, 2025 at 8:36 PM
Good morning! This week I’m on Everybody’s Live With John Mulaney. Watch! Call in! #EverybodysLive
March 10, 2025 at 5:01 PM
I looked up whether my toddler's fever symptoms are normal and I'm absolutely losing it at how this information is being presented
January 6, 2025 at 6:29 PM
The power went out for an hour the other night and now the electric company has sent me this inscrutable survey about my "outage experience"
December 11, 2024 at 12:08 AM
Elon Musk went on a tirade against a federal employee named Ashley Taylor whose job title is "director of climate diversification." Here's what she actually does, per WSJ: www.wsj.com/tech/musk-un...
November 22, 2024 at 10:37 PM
I wrote about why terms of service have been in the news so much lately -- feat. my first reference to Bluesky www.sfchronicle.com/personal-fin...
November 20, 2024 at 5:50 PM
Great story! I think this link might be broken -- when I click it, it prompts me to verify my login to WaPo Arc
November 15, 2024 at 11:33 PM
Has the Drag Race fandom landed on Bluesky yet? This unintentional Bianca Del Rio reference sent me to the moon
November 15, 2024 at 4:20 AM
Second try. Strong fundamentals.
November 12, 2024 at 4:02 AM
1,917 what
November 12, 2024 at 12:28 AM
I walked my 2.5-year-old through setting the table for dinner tonight. Excellent work for a first attempt
November 11, 2024 at 2:50 AM
Could absolutely see myself being kidnapped in this
November 11, 2024 at 12:47 AM
Nigh impossible to tell whether these comments sections are also bot-generated or just Boomers who misplaced their reading glasses
November 2, 2023 at 9:20 PM
Having a normal one, placing my (flat?) Christmas tree directly on top of one of my two adjoining fireplaces
November 2, 2023 at 9:18 PM
For some reason Facebook keeps suggesting AI-generated Christmas interiors to me.

No, no one in the 800+ comments seemed to notice anything was amiss here.
October 31, 2023 at 2:00 AM
Watching this week’s GBBO and I can’t get over what an insane fit this is for baking
October 8, 2023 at 4:56 AM
@rusty.todayintabs.com ........ thank you. At least one other person cares.
September 28, 2023 at 9:36 PM
Well of course it’s absolutely delicious.

But whoever wrote that it takes a crisp 30 will have to answer for their sins before God.
September 23, 2023 at 2:44 AM
Canadian geese: They're just like us

www.latimes.com/california/s...
September 22, 2023 at 9:24 PM
Love to get feedback from readers
September 18, 2023 at 9:29 PM
My grandmother is 100 years old today! I sent her a cake made of flowers.
September 14, 2023 at 5:10 PM
Another entry in the genre: A former NBA player died young; AI headlined the story "Brandon Hunter useless at 42" and called him a "former NBA participant" who "has handed away on the age of 42"
September 14, 2023 at 4:46 PM
Wow. Child-care costs as a percentage of net income for low-income single parents in the developed world, per WaPo:
September 5, 2023 at 8:20 PM