Jess Chan
@jesschan.bsky.social
Founder/CEO at Longplay & Backbone. Generated $300M+ in revenue for DTC e-commerce brands. Sharing insights + notes on the entrepeneurial journey.
One of the biggest mistakes ecom brands make?
Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big.
What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?
Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big.
What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?
April 11, 2023 at 3:32 PM
One of the biggest mistakes ecom brands make?
Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big.
What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?
Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big.
What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?