Overall, respondents felt that they personally were taking more action than the previous year to protect the environment. 💪 Get in touch to find out more.

Trust in political leaders to make the right decisions for a sustainable future remains low and largely unchanged from last wave

Government support for green businesses tops the global list for most effective action (33%), edging out stricter industrial regulation and green jobs

As a new option this wave, government support for green businesses has emerged as the top effective action, while almost all other actions experienced a significant increase this wave

Lack of government support remains the biggest barrier in making better choices. There was a significant decrease in the number of respondents saying there aren’t environmentally friendly options where they live

Willingness to make trade offs for environmental sustainability has remained steady for personal lifestyle changes and community initiatives – but noticeably declined for financial and economic sacrifices

Most agree that environmental protection should come before economic growth, yet significant declines were seen from 2024 to 2025 across all other statements

Most agree that environmental protection should come before economic growth, yet significant declines were seen from 2024 to 2025 across all other statements

Support for environmental priorities and policies remains high, though backing for stricter business regulations is significantly lower this wave

Reducing pollution and ensuring access to clean water and air are consistently seen as the most important steps for creating a fair and environmentally sustainable society