Iddo Gefen
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itisiddogefen.bsky.social
Iddo Gefen
@itisiddogefen.bsky.social

Author • Jerusalem Beach • Debby’s Dream House •
Columbia University • Forbes 30 Under 30
What Can We Hold On to When the World Feels Out of Control? My new Substack newsletter about what psychology and neuroscience can teach us about feeling helpless and how we can deal with it when everything feels overwhelming.
open.substack.com/pub/iddogefe...
What Can We Hold On to When the World Feels Out of Control?
Why so many of us feel powerless today, and the small steps that can help us regain a sense of control and hope
open.substack.com
July 29, 2025 at 11:32 AM
New piece! This time, it's about the rule that explains why we remember some moments in life and forget most of the rest.
Plus, a reminder that sometimes the most meaningful moments are the ones we don’t even remember.

iddogefen.substack.com/p/what-makes...
What Makes a Moment Memorable?
A visit to the oldest cinema in the world, and a simple rule that explains how we remember events in life.
iddogefen.substack.com
July 22, 2025 at 4:50 PM
Thank you so much @matteofarinella.bsky.social !
Great article by @iddogefen.bsky.social on the dangers of technological metaphors 👏👏👏

“...achievements did not come from identifying familiar patterns, but from breaking them through messiness and unexpected mistakes.”
Framing human brains in terms borrowed from artificial intelligence is dangerous—writes Shohamy lab grad student @iddogefen.bsky.social in @latimes.com. He explores the harm of trying to “optimize” or “fine-tune” people—for education, health, law, art or science. tinyurl.com/2zjsv892
July 22, 2025 at 4:47 PM
Reposted by Iddo Gefen
Framing human brains in terms borrowed from artificial intelligence is dangerous—writes Shohamy lab grad student @iddogefen.bsky.social in @latimes.com. He explores the harm of trying to “optimize” or “fine-tune” people—for education, health, law, art or science. tinyurl.com/2zjsv892
Contributor: The human brain doesn't learn, think or recall like an AI. Embrace the difference
Inaccurate metaphors about the mind can cause real harm, for instance leading educators to 'train' children like algorithms.
tinyurl.com
July 11, 2025 at 4:31 PM
My new Substack postabout the geography of memory. I went back to my favorite bookstore in Paris and found an old memory I had left there. Why does the brain bring back certain memories only when we return to places, and how can we find those memories again?

substack.com/@iddogefen/n...
Neuron Stories, Iddo Gefen on Substack
My new Substack post is up about the geography of memory. I went back to my favorite bookstore in Paris and found an old memory I had left there. Why does the brain bring back certain memories only wh...
substack.com
July 6, 2025 at 9:57 PM
Do We Carry the Traumas of Our Family’s Past?
My new Substack article is a (not-so) light summer read about how trauma gets under the skin and whether our grandparents’ memories might still be hiding somewhere inside us.

open.substack.com/pub/iddogefe...
Do We Carry the Traumas of Our Family’s Past?
Epigenetics research suggests that the echoes of past experiences, such as trauma, may shape who we are in ways we’re only beginning to understand.
open.substack.com
June 8, 2025 at 6:52 PM
Big thanks to Megan Peck Shub for the thoughtful conversation and beautiful piece in
@haaretzcom.bsky.social . We somehow managed to talk about Mrs. Lillenblum’s Cloud Factory, neuroscience, being Israeli in the U.S., and of course, Jewish parents who may have stolen the show (as always).
June 5, 2025 at 3:41 PM
I Just launched my Substack! This first article is a personal one - about my brain, my dyslexia, and how I somehow ended up becoming a writer despite it, or maybe even because of it.

I’ll be writing about neuroscience, stories and how both help us understand behavior. You’re welcomed to subscribe!
June 1, 2025 at 8:13 PM
תמיד חשבתי שדוקטורט יגרום להורים שלי להיות גאים בי, אבל לא. התשובה הנכונה הייתה להתארח בפודקאסט האדיר של שמואל רוזנר הקיפוד והשועל שהם מאזינים לו באדיקות. היה כיף מאד, מוזמנים ומוזמנות להאזין

open.spotify.com/episode/5ZyZ...
עידו גפן, אתה יותר סופר או יותר מדען?
open.spotify.com
May 27, 2025 at 6:11 PM
Reposted by Iddo Gefen
Iddo Gefen's new novel, MRS. LILIENBLUM'S CLOUD FACTORY, is a riotous exploration of family dynamics, technological advancement, and life in an Israeli desert. Read more from our review of this captivating new novel below. bit.ly/4cfR1oe
Mrs. Lilienblum's Cloud Factory
Known for Jerusalem Beach—an award-winning debut collection of often startling philosophic and speculative short stories—Iddo Gefen returns with his first novel. Mrs.
bit.ly
April 3, 2025 at 5:01 PM
Reposted by Iddo Gefen
From @shelf-awareness.com my review of Ido Gefen's debut novel, MRS. LILIENBLUM'S CLOUD FACTORY:

www.shelf-awareness.com/issue.html?i...
Shelf Awareness for Monday, March 10, 2025
Welcome to the Web site for Shelf Awareness: Daily Enlightenment for the Book Trade, the free e-mail newsletter dedicated to helping the people in stores, ...
www.shelf-awareness.com
March 10, 2025 at 1:17 PM